The Emerica skate team has been killing themselves to wrap up the new "Stay Gold" video to be released very soon. To commemorate these efforts, Emerica created a "Stay Gold" collection which features trippy psychedelic colors on canvas uppers, and spray painted outsoles....all of which are Vegan friendly!

The shoes featured in the pack are the Reynolds Cruisers - an ultra slim, low profile boat shoe which Andrew created to skate and chill in. The clean, simplistic styling hides a techy, super protective STI Foam Full-Length System G2 footbed on a vulcanized outsole. The Francis Lo - An Emerica team favorite. It's a thinned-out 80's inspired skate shoe built to shred. And last but definitely not least, the Laced - A team rider-inspired price point shoe thats great for chillin' and meant to be worn without laces.

Check out the "Stay Gold" collection and the latest and greatest Emerica has to offer in the Zappos Rideshop!

AVAILABLE NOW are the follow up styles to last summer's Where The Wild Things Are collection from Lakai. This time around they have released two brand new limited edition shoes to commemorate the October release of Spike Jonze's highly anticipated film. The shoes consist of a Guy Mariano Hi and a canvas Pico, both illustrated with Wild Things eyes. Be sure to check out these new releases from Lakai right here in the Zappos Rideshop!

AVAILABLE NOW are the éS collab series with Royal Trucks. This time around the collaboration features three different models: The ever popular Justin Eldridge Theory 1.5, the Danny Garcia 2 Mid and the Tarmack. Be sure to check out these styles and all the latest and greates from éS right here in the Zappos Rideshop!

During the Fall, DVS introduced the Chico Brenes LRG collection with the first installment of the Munition CT Mid. You can read more about it here. That was then, this is "NOW"!

The "Now" version of the Munition CT Mid was designed with a modern, slightly more sophisticated Chico in mind. Chico is truly a man of international leisure and DVS designers embraced this idea in the shoe's aesthetics by using cigar-box themes in its coloring, logoing, and packaging. Designers also added custom snakeskin texturing on the collar and quarter panel, wrapped it in brown real nubuck, and added a viva suede liner on the interior for added cushioning and comfort.

Like unwinding with a finely cured tobacco, these kicks are made with relaxation and comfort in mind. Check them out here and all the latest and greatest from the Zappos Rideshop!

In continuing with Globe's ongoing Puzzle Series as part of the Limited Special Projects they produce, this time around Globe asked the skaters what they wanted for their next Limited model and they got back different answers from each of the guys. Each of the featured riders has a distinct style and personality and thus the new Puzzle Series all have completely different models.

David Gonzalez skates Globe's popular Hi-Top, the Superfly, so he picked out the best action leather, patent leather and shiny snake skin leather for his vulcanized Superfly Puzzle and added the fire red touch. Click here to check out the newest puzzle editions from Globe and be sure to check out all the latest and greatest from Globe in the Zappos Rideshop!

In a sport dominated by the two coasts, it’s easy to forget that there’s a vast space right in the middle of America, where kids like Sean Malto are tearin’ it up in the heartland. Malto rides with etnies, and what better way to bring it all full circle than with a fresh new colorways of the RVL and the RVM that has Malto and Midwest written all over it?

Home is where the heart is, and that’s especially true with these signature colorways. Malto isn’t afraid to rep his hometown in his video parts, and as a result, this colorway bleeds Kansas City blue all over. Gold accents help add that extra kick of pop into a classic skate silhouette and it also features signature Malto embroidery details at the heel. Plus, it’s all backed up by the fresh features of both the RVL and the RVM, like the STI G2™ heel system that’ll ensure smooth landings and the STI™ Foam system that offers cushioned comfort even after a hard day of drilling down some sick tricks.

So show KC some love and check out the Sean Malto RVM and RVL from the Zappos Rideshop!

R. Crumb, despite working entirely outside the mainstream comic book industry, is considered to be the founder of the underground comix movement and its most prominent contributor. Crumb began his career as an illustrator for American Greetings in Cleveland, but by the late ’60s he had moved to San Francisco where he became involved in underground publishing. In 1968, Crumb founded the seminal Zap Comix, which is still an outlet for leading artists today. One of his most recognized works, “Keep on Truckin’,” became a widely distributed fixture in popular culture in the ’70s. In 1981, Crumb produced and edited a new comic magazine, Weirdo.

By the late ’80s, fed up with America’s urban sprawl, Crumb sold a number of his sketchbooks and moved to a new home with his family in the south of France. Crumb seldom ventures back to the U.S. and, in recent years, has been immersed in his latest project, illustrating the book of Genesis. Two of Crumb’s most recognizable characters are featured in this Vans x R. Crumb project with Mr. Natural appearing on the SK8-Hi Deconstruct and Fritz the Cat dropping in on the special Vans Classic Slip-On.

Be sure to check out all the newest Holiday styles from Vans available now in the Zappos Rideshop!

Now that snow season is upon us, it's only right to have those water-resistant after-shred shoes for the hill. If you're looking for a clean, stylish and functional pair, etnies has the shoe for you. Introducing the etnies exclusive RVM from professional snowboarder Willie-Yli Luoma.

This shoe features a water-resistant leather upper with a padded tongue and collar and triple stiched toe box. System G2™ insert delivers dual-cushioning comfort and protection that helps absorb a wide range of impacts to help reduce injuries and prevent heel bruises. STI molded PU footbed for increased comfort and cushioning. Vulcanized construction.

Pick these up now and see all the latest and greatest from etnies in the Zappos Rideshop!

This season Vans introduces another B4BC collaboration, the Women's Veil. Boarding for Breast Cancer (B4BC) is a non-profit, youth-focused education, awareness and fundraising foundation. Their mission is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle. We all know and love someone who has been affected by this terrible disease. We believe, for the well being of the snowboard community, that our role is to teach positive health practices which assist in detection and prevention of breast cancer. For the 2010 season, Vans has partnered with B4BC on a special edition Veil, to help raise awareness in the fight against breast cancer.

The Veil features Vans custom-designed BOA Focus System. Zonal closure provided from the Focus System gives the rider the versatility to adjust to any condition imaginable. Coupled with the Custom Quadfit Thermal Liner with interchangeable fit bars, the Veil gives you a true custom fit you never thought possible. Check out the Veil and all the newest Vans product from the Zappos Rideshop!

We love spying new trends and picking up new steeze for our Rideshop, and Sanuks Tube Flops have definitely caught our eye. From tradeshows to the beach to the streets, we've started seeing them everywhere. Now since they're not your average flip flop (or leg warmer), we thought it would be helpful to provide a few "how to wear" pics for you to give you some outfit and styling ideas.

...and our last model is our awesome rep Nate, who went straight for the bling with his tube socks of choice. (he might have forgotten to take his sock off, but he could also be embracing the full tube sock sock look?) Yah Nate!

Grab your tube socks here and don't forget to check our Rideshop and blog site for upcoming trends and 'must haves' for Fall!

Word to the tubey floppies!!

SPY OPTIC ANNOUNCES THE FIRST SPY HAWAIIAN BOMBSHELL MODEL SEARCH

The search begins now! Spy is scouring the islands, asking questions and taking names (taking photos in fact), searching for the 1st Spy Hawaiian Bombshell Model.

This November, among the lush tropics, one lucky beauty will lock down a one-year modeling contract with Spy and say “Aloha” to her place in the modeling world.

The winner will be invited to participate in the 2010 Spy global ad campaign photo shoot, during the 2009 Vans Triple Crown of Surfing, on the North Shore of Oahu, Hawaii. This winner will be chosen from a combination of at least three current photos plus a video or written submission of “why” she should be chosen as the 1st Spy Hawaiian Bombshell.

The winner will be selected by the Spy family of both professional surf athletes and staff. The model’s look must align to the Spy brand by exuding a healthy lifestyle connecting to the women’s market by adding a fresh, alluring image to Spy’s game.

The winner will receive a published photo in connection with Spy’s 2010 global ad campaign, an image CD from the photo shoot and global exposure through Spy’s website. Photo shoot accommodations and Hawaii interisland transportation will be provided. A prize pack, consisting of a year’s supply of sunglasses, sandals and swimwear, valued at $2000 is included. The winner will be considered for additional future modeling opportunities within Spy. The winner must be 18 years or older, currently residing in Hawaii and available during the photo shoot dates, which will be released by November 10th, 2009. For more details and complete rules and regulations, please visit www.spyoptic.com/contests.

Be sure to keep checking our rideshop http://rideshop.zappos.com/ for newness from Spy. And with winter right around the corner (it's already snowing in some spots!) don't forget to protect those baby blues and look good while doing so with new Spy goggles!

Word on the Vegas streets is Burton's coming to town.. Did someone say party?

Yes that's true and yes we did! Get off your couch and hold off on that hangover until Sunday so you can make it out to Burton's new movie premiere this weekend at the District. The Burton crew is packing up their RV with all the essentials: beer, a band, their new movie THE B, their team, and making the haul out to Sin City this weekend for a night of fun and fiasco to show Las Vegas what powdered dreams are made of.

The crew is rolling in on Saturday and will be holding an autograph session with their team riders from 6-8 at the District, followed by the premiere of their new move THE B. But wait, there's more..they're also bringing the band Really Addictive Sound with them to jam out, and holding an after party at Al's Garage (sorry kiddos, this is the only part of the night you have to have a real 21+ ID for) to keep the festivities and brews flowing.

Come meet the team and check it out Saturday night at the District (what else are you doing?).. and don't forget to check our Rideshop for Burton's latest and greatest sic winter steeze!

From surfer to environmentalist, the Rob Machado Experience continues, this time focusing on the creative side of Rob and his passion for photography. Introducing the Bali Focus from Dragon.

Each year while Rob was on tour he would travel with different cameras. One year it would be a 35mm, the next it would be a Polaroid. Years later, he would find himself consistently coming back to one of his favoriet Indonesian surf spots, where he took his photograph and appropriately name it Bali Focus.

Be sure to check out the Bali Focus and other new Dragon styles from the Zappos Rideshop!

While it is never in good taste to generalize about people there is one undeniable trend among those in the Skateboarding community. Not only do they generally love a good session of shredding and grinding at a local skate park but they often times turn to snowboarding during the winter months. Oh yes, and one more thing. They usually love Bob Marley. I mean, who doesn't love *Bob Marley*?

This is where the Matix Clothing Company's Asher Rasta Black Hoodie comes in. Warm enough for the coldest winter yet breathable enough to be worn in the fall or early spring, the Asher Black Hoodie really is a jacket for all seasons. Not only does this hoodie look cool and keep you warm but it also makes a statement for anyone out there who loves to skate, snowboard and rock out to Bob Marley's seminal album "Rebel Music."

The Matix Clothing Company Asher Rasta Black Hoodie has Kangaroo pouch pockets on either side and is fully lined with nylon to help keep you cool. For a textured look and feel the Asher Rasta Black Hoodie has banded cuffs and waist. Why is that important? So many hoodies are loose around the wrist and waist that they make people who may be physically fit look fat. Always remember that wearing loose clothing is not a cover up—it will just make you look overweight.

This hoodie is also 100% machine washable, available only in black with a small red, yellow and green rasta emblem, this hoodie is sure to sell out quickly. So, regardless of where you are or what you are doing, the Asher Rasta Black Hoodie will not only keep you warm it will also express your vast and varied interests.

Emerica is back with another Blueprint collab shoe, the Francis Lo. Blueprint Pro, all-terrain ripper, artist, music aficionado, London resident-call him what you will-Vaughn Alfred Baker has been ruling the UK/European skate scene for quite some time now. For proof, check out his parts in blueprints first broadcast and lost & found videos.
After A round of recent injuries and ups and downs in his personal life, Vaughan is back, better than ever, and amped on the newest Emerica + Blueprint collaboration shoe. Spread some cheer with the Vaughan and get the newest Emerica Blueprint Collab - the Francis Lo from the Zappos Rideshop today!

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