SPY OPTIC ANNOUNCES THE FIRST SPY HAWAIIAN BOMBSHELL MODEL SEARCH

The search begins now! Spy is scouring the islands, asking questions and taking names (taking photos in fact), searching for the 1st Spy Hawaiian Bombshell Model.

This November, among the lush tropics, one lucky beauty will lock down a one-year modeling contract with Spy and say “Aloha” to her place in the modeling world.

The winner will be invited to participate in the 2010 Spy global ad campaign photo shoot, during the 2009 Vans Triple Crown of Surfing, on the North Shore of Oahu, Hawaii. This winner will be chosen from a combination of at least three current photos plus a video or written submission of “why” she should be chosen as the 1st Spy Hawaiian Bombshell.

The winner will be selected by the Spy family of both professional surf athletes and staff. The model’s look must align to the Spy brand by exuding a healthy lifestyle connecting to the women’s market by adding a fresh, alluring image to Spy’s game.

The winner will receive a published photo in connection with Spy’s 2010 global ad campaign, an image CD from the photo shoot and global exposure through Spy’s website. Photo shoot accommodations and Hawaii interisland transportation will be provided. A prize pack, consisting of a year’s supply of sunglasses, sandals and swimwear, valued at $2000 is included. The winner will be considered for additional future modeling opportunities within Spy. The winner must be 18 years or older, currently residing in Hawaii and available during the photo shoot dates, which will be released by November 10th, 2009. For more details and complete rules and regulations, please visit www.spyoptic.com/contests.

Be sure to keep checking our rideshop http://rideshop.zappos.com/ for newness from Spy. And with winter right around the corner (it's already snowing in some spots!) don't forget to protect those baby blues and look good while doing so with new Spy goggles!

Word on the Vegas streets is Burton's coming to town.. Did someone say party?

Yes that's true and yes we did! Get off your couch and hold off on that hangover until Sunday so you can make it out to Burton's new movie premiere this weekend at the District. The Burton crew is packing up their RV with all the essentials: beer, a band, their new movie THE B, their team, and making the haul out to Sin City this weekend for a night of fun and fiasco to show Las Vegas what powdered dreams are made of.

The crew is rolling in on Saturday and will be holding an autograph session with their team riders from 6-8 at the District, followed by the premiere of their new move THE B. But wait, there's more..they're also bringing the band Really Addictive Sound with them to jam out, and holding an after party at Al's Garage (sorry kiddos, this is the only part of the night you have to have a real 21+ ID for) to keep the festivities and brews flowing.

Come meet the team and check it out Saturday night at the District (what else are you doing?).. and don't forget to check our Rideshop for Burton's latest and greatest sic winter steeze!

While it is never in good taste to generalize about people there is one undeniable trend among those in the Skateboarding community. Not only do they generally love a good session of shredding and grinding at a local skate park but they often times turn to snowboarding during the winter months. Oh yes, and one more thing. They usually love Bob Marley. I mean, who doesn't love *Bob Marley*?

This is where the Matix Clothing Company's Asher Rasta Black Hoodie comes in. Warm enough for the coldest winter yet breathable enough to be worn in the fall or early spring, the Asher Black Hoodie really is a jacket for all seasons. Not only does this hoodie look cool and keep you warm but it also makes a statement for anyone out there who loves to skate, snowboard and rock out to Bob Marley's seminal album "Rebel Music."

The Matix Clothing Company Asher Rasta Black Hoodie has Kangaroo pouch pockets on either side and is fully lined with nylon to help keep you cool. For a textured look and feel the Asher Rasta Black Hoodie has banded cuffs and waist. Why is that important? So many hoodies are loose around the wrist and waist that they make people who may be physically fit look fat. Always remember that wearing loose clothing is not a cover up—it will just make you look overweight.

This hoodie is also 100% machine washable, available only in black with a small red, yellow and green rasta emblem, this hoodie is sure to sell out quickly. So, regardless of where you are or what you are doing, the Asher Rasta Black Hoodie will not only keep you warm it will also express your vast and varied interests.

It’s one of the first style lessons any loving mother bestows upon her offspring, but thanks to The Tube Flop from Sanuk, this once absolute fashion rule is now a bold new trend for any fun lovin’ fashionista. By taking a tube sock and connecting it to a super comfortable sandal, Sanuk has created the ultimate hybrid of bold forward thinking fashion. The Tube Flop from Sanuk takes a fashion faux pas, turns it on its head, and transforms it into something that’s sexy, stylish, and unique. Wear ‘em high or wear ‘em low, either way, you’ll catch a few second looks with their eye-catching flash. Plus, with its super soft and squishy footbed, you’ll be walking with Sanuk's signature comfort from the AM to the PM. Oh, and did we mention that there are over eight different color combinations? You could wear a different Tube Flop for each day of the week and still have one to spare!

These Tube Flops aren’t for the timid, but if you want to turn some heads and drop ‘em dead (in that order), be sure to check ‘em out on the Zappos Rideshop!

Emerica has been noticing a "product review" trend lately on YouTube. More specifically skaters making their own personal reviews of skate shoes on the web to let their voices be heard. These reviews are straight from the skaters mouths (literally). They are not sanctioned by companies, and are a clear example of skaters empowering themselves to speak out individually and independently to let there voices be heard. So, Emerica just launched a blog on the Emerica site called Emerica's Review Tube! This blog will seek to collect this information in one place on the Emerica site, via YouTube, for Emerica users to see, get inspired, and create their own personal reviews. It will also promote even greater integration and connection with Emerica, and allows them the opportunity to learn invaluable insights directly from the skaters themselves. Take a minute to check out the blog and for all your Emerica shoes and clothing needs be sure to visit the Zappos Rideshop!

DC is proud to announce the release of Dyrdek Collection from pro skateboarder Rob Dyrdek. Dyrdek’s collection is a first for both himself and the brand, as its premiere athlete designed collection. The Dyrdek Collection includes footwear, apparel and accessories, all which feature signature branding and a custom print. The collection will launch to retail stores beginning October 1, 2009.

The collection was designed to fit perfectly in Dyrdek’s life, with custom fit denim for skateboarding, lightweight zip fleece, T-shirts, hats, wallets, a leather jacket and a new footwear model. A “water” pattern, representing the collection’s theme of “Fantasies Run Deep” is used across the collection as the lead print on t –shirts, fleece, and hats, as well as on interior linings of jackets, accessories, and footwear.

“After nearly 15 years with DC, I am excited to launch my first full collection of footwear,
apparel and accessories,” said Dyrdek. “I wanted the Collection to reflect my life, so I incorporated everything from pieces for skateboarding and everyday wear to aspects of my history, like a completely updated model of my first ever shoe with DC.”

Dyrdek’s latest shoe, the RD1 Mid, sits at the center of the collection and draws design cues from Dyrdek’s first ever shoe with the brand. Dyrdek joined DC Shoes in 1995 and set out to design the first-ever skateboard shoe with an athletic shoe's performance features and look. The result, the Dyrdek1, was the first skateboard shoe to feature protective nylon lace loops. Dyrdek’s signature shoe was met with unprecedented approval by the skateboarding community and sold out in record time.

Fifteen shoes later, the updated RD1 Mid model now comes in two colorways as a mid top with perforated leather and custom lining, but features the same paneling and lace loops from the Dyrdek 1 that revolutionized skateboarding footwear. The code “RD0915AW” is branded into the heel of the shoe, reflecting the original branding on the tongue of Dyrdek’s first shoe,“RD9501AW”, which combined his initials (RD) with the year (‘95), shoe model number (01) and his board sponsor (Alien Workshop).

Be sure to check out all the latest DC gear from the Zappos Rideshop!

DC

It takes a little extra something to stand out front he crowd these days. And in most cases, those who stand out do it fairly effortlessly. One look at Kyle Loza's riding style and the innovation and individuality he's brought to Moto X in the last few years and you instantly realize he's one of those people. Kyle epitomizes what etnies is and they are proud to welcome him to the etnies apparel team! Check out all the lates etnies gear from the Zappos Rideshop!

Emerica is back with another Blueprint collab shoe, the Francis Lo. Blueprint Pro, all-terrain ripper, artist, music aficionado, London resident-call him what you will-Vaughn Alfred Baker has been ruling the UK/European skate scene for quite some time now. For proof, check out his parts in blueprints first broadcast and lost & found videos.
After A round of recent injuries and ups and downs in his personal life, Vaughan is back, better than ever, and amped on the newest Emerica + Blueprint collaboration shoe. Spread some cheer with the Vaughan and get the newest Emerica Blueprint Collab - the Francis Lo from the Zappos Rideshop today!

Zappos Rideshop

Here's one for the ladies! Etnies Girl is loving fashion lately. For etnies Girl this fall is all about fun patterns, pop color, rich textures and clever little details. The etnies Sew Rock Series takes a cue from art school fashionistas and the ever-creative DIYers know for taking trends and making them their own. Check out the girls Fader special edition Sew Rock colorway on the Zappos Rideshop today!

Lakai has added a couple new styles to their "Recycled Program" for Back to School. Introducing the Mercer Recycled and the Carroll Select Recycled. Reducing waste impact is a global responsibility. Lakai has chosen to do their part by applying excess shoe materials that would otherwise be thrown away to selected styles each season. These styles also feature soles comprised of new gum rubber mixed with regrind rubber waste, reducing new material by up to 40%. Expect unique color and material combinations from all of Lakai's eco-friendly Recycled Program shoes. Check out some of the other recycled styles: The Manchester Select, the Koston Select and the MJ-2 Select. New styles available now from the Zappos Rideshop. Breathe!

Zappos Rideshop

Macbeth Footwear is proud to announce the birth of its newest "Studio Project" collaboration, the "45 RPM."
Designed to the likings and style of none other than Green Day bassist Mike Dirnt. This innovative shoe brings a unique new look that is ready to hit ground running. Even more impressive, Mike is donating all royalties from sales to shoe charity Soles4Souls – an international shoe charity dedicated to providing free shoes to people in need.

The "45 RPM" Studio Project shoe hit the streets worldwide in June 2009, on the tail of Green Day's highly anticipated album release, "21st Century Breakdown."

This shoe is 100 percent vegan-crafted, containing zero animal products in the construction and distribution. Available in black, and highlighted with distressed gold lining and eyelets, and even showcases custom 45 RPM record artwork. This boot-like style definitely stresses the influence of Mike Dirnt's style.

Be sure to check out this shoe available now from the Zappos Rideshop!

Zappos Rideshop

The black suede Munition CT Mid is the first installment of a two-part shoe series collaboration between long time DVS rider Chico Brenes and LRG. Designers looked to the early years of Chico's career for inspiration on it's look and feel.

The footbed print is borrowed from Chico's first World Industries pro model graphic, Orange Vendor, introduced in 1992 by artist Mark Mckee. The graphic features a tiny cartoon Paisa wearing a red flannel and selling oranges out of a box. This character is a direct reference to Chico's heritage as a Nicaraguan immigrant. The same flannel pattern used on the graphic is mimicked in both print and texture on the collar of the shoe. The shoe also features custom Chico and LRG branding on the tongue and heel.

To compliment the line, designers also produced signature apparel pieces that tie into the color and graphic themes of the shoes. The Chico x LRG apparel collection includes a textured red flannel New Era, a signature red flannel long sleeve, and graphic T-shirts that feature the same Mark McKee Paisa character found in the footbed of the shoe. Pick your's up today from the Zappos Rideshop!

At this point, Scott no longer needs a major introduction. He has managed to introduce himself through two PlanB video parts, mulitple interviews and checkouts, recent covers on Thrasher and Color and more to come. Scott has redefined what it means to be a real amateur skateboarder. Circa welcomes Scott to the team!! Make sure to check out all the latest Circa gear on the Zappos Rideshop.

Although this Boston-bred band was around for only a short time in the late 80's and early 90's, the Pixies melodic punk and surf-rock sounds inspired bands such as Nirvana, who in turn influenced a generation of musicians. The band reunited in 2004, and rumors still fly today about the band's future. Vans' Pixies release salutes the band with artwork from their 1997 best-of compilation album Death to the Pixies. The artwork, depicting a nude frontman Black Francis giving a thumbs down salute, was originally seen on the band's first posters and t-shirts. Available now from the Zappos Rideshop in the Classic Slip-On as well as the SK8-Hi.

A worldwide act formed over a decade ago, Groove Armada is a duo made up of Andy Cato and Tom Findlay from Cambridge, England. Now primarily based in London, they produce and record music as well as host semi-regular club nights in London, plus travel for select shows worldwide, playing for tens of thousands at a time. The duo's combined love of so much different music inspires them to dish out house bass-lines, 80's pop samples and heavey choruses. Put that on a stage and you've got a musical firework show just made for gettin' down!

For this project with DC, Groove Armada created two seperate and distinctive shoes, each reflective of their history. The first, the Night and Day A-250, has a serious case of schizophrenia. The glow in the dark logos are sure to be noticed all night, and come morning and searing sunlight it brings, the black and white croc embossed leathers will transform to show a perviously hidden background color pop.

The second, the Multi/Mismatch Volcano, utilizes the lively techno color theme from GA's merchandise and graphics. With a bright color palette set, Groove Armada took the shoe to another level and used a mismatch execution, meaning the left and right are slightly different from one another. Find the Volcano now in stock from the Zappos Rideshop!