Well, with sales of his all encompassing skate apparel line booming, Mr. Rob Dyrdek might be getting seriously close to being able to buy the whole world, Dr. Evil style. We all know he at least has his "Fantasy Factory" on MTV where each week the man shows off his toys and how he likes to abuse his staff. (Only in Jest, to be sure! The fights on that show are more staged than the plot of "The Hills.")

In just a few short years, the interlocking D and C for "Dyrdek Collection" has become one of the most sought after logos in the entire clothing industry, to say nothing of skate apparel. To put it in perspective, the Dyrdek Collection's DC has almost become as recognizable as the two GGs were for Gucci in the 1980's. And just as Gucci did in the 1980's, the Dyrdek Collection is also trying to branch out from a previously successful logo into an entire brand filled with fashionable goodies. Because life unfortunately sometimes requires more than just a hooded sweatshirt.

Oh, but DC does make a great hoodie now doesn't it? First is the"Electric Blue Dimensional Fleece Zip Hoodie" (perfect for winter) featuring a totally unique design over the front but the usual Rob Dyrdek quality. No interlocking DC logos here but it somehow still looks like a piece from this skate company.

Now the Dark Gray "Regain Fleece Zip Hoodie" still features the well known logos but this time styled much differently almost as if someone had put a hand-full in a blender and hit puree. Again, this is one warm and stylish hoodie.

DC is proud to announce the release of Dyrdek Collection from pro skateboarder Rob Dyrdek. Dyrdek’s collection is a first for both himself and the brand, as its premiere athlete designed collection. The Dyrdek Collection includes footwear, apparel and accessories, all which feature signature branding and a custom print. The collection will launch to retail stores beginning October 1, 2009.

The collection was designed to fit perfectly in Dyrdek’s life, with custom fit denim for skateboarding, lightweight zip fleece, T-shirts, hats, wallets, a leather jacket and a new footwear model. A “water” pattern, representing the collection’s theme of “Fantasies Run Deep” is used across the collection as the lead print on t –shirts, fleece, and hats, as well as on interior linings of jackets, accessories, and footwear.

“After nearly 15 years with DC, I am excited to launch my first full collection of footwear,
apparel and accessories,” said Dyrdek. “I wanted the Collection to reflect my life, so I incorporated everything from pieces for skateboarding and everyday wear to aspects of my history, like a completely updated model of my first ever shoe with DC.”

Dyrdek’s latest shoe, the RD1 Mid, sits at the center of the collection and draws design cues from Dyrdek’s first ever shoe with the brand. Dyrdek joined DC Shoes in 1995 and set out to design the first-ever skateboard shoe with an athletic shoe's performance features and look. The result, the Dyrdek1, was the first skateboard shoe to feature protective nylon lace loops. Dyrdek’s signature shoe was met with unprecedented approval by the skateboarding community and sold out in record time.

Fifteen shoes later, the updated RD1 Mid model now comes in two colorways as a mid top with perforated leather and custom lining, but features the same paneling and lace loops from the Dyrdek 1 that revolutionized skateboarding footwear. The code “RD0915AW” is branded into the heel of the shoe, reflecting the original branding on the tongue of Dyrdek’s first shoe,“RD9501AW”, which combined his initials (RD) with the year (‘95), shoe model number (01) and his board sponsor (Alien Workshop).

Be sure to check out all the latest DC gear from the Zappos Rideshop!

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