Well, with sales of his all encompassing skate apparel line booming, Mr. Rob Dyrdek might be getting seriously close to being able to buy the whole world, Dr. Evil style. We all know he at least has his "Fantasy Factory" on MTV where each week the man shows off his toys and how he likes to abuse his staff. (Only in Jest, to be sure! The fights on that show are more staged than the plot of "The Hills.")

In just a few short years, the interlocking D and C for "Dyrdek Collection" has become one of the most sought after logos in the entire clothing industry, to say nothing of skate apparel. To put it in perspective, the Dyrdek Collection's DC has almost become as recognizable as the two GGs were for Gucci in the 1980's. And just as Gucci did in the 1980's, the Dyrdek Collection is also trying to branch out from a previously successful logo into an entire brand filled with fashionable goodies. Because life unfortunately sometimes requires more than just a hooded sweatshirt.

Oh, but DC does make a great hoodie now doesn't it? First is the"Electric Blue Dimensional Fleece Zip Hoodie" (perfect for winter) featuring a totally unique design over the front but the usual Rob Dyrdek quality. No interlocking DC logos here but it somehow still looks like a piece from this skate company.

Now the Dark Gray "Regain Fleece Zip Hoodie" still features the well known logos but this time styled much differently almost as if someone had put a hand-full in a blender and hit puree. Again, this is one warm and stylish hoodie.

Once again Marc Frank Montoya has delivered us a pre/apres shred shoe from DVS! This time he uses the Paradox and gives it some technical features for your way to the hill, and those after-shred festivities. Introducing the DVS Paradox Snow by Marc Frank Montoya!

This shoe features a slimmed down technical silhouette with a combination upper consisting of leather, textile and synthetic materials as well as added tongue and collar. Durable welded TPR toe cap. Sidewall TPR inserts. Welded TPR badging. Weather protective tongue gussets. Moisture wicking lining. Sure-fit elastic support. Lightweight EVA midsole and a grippy rubber outsole.

Buy the Paradox Snow now and see all the styles DVS has to offer from the Zappos Rideshop!

While it is never in good taste to generalize about people there is one undeniable trend among those in the Skateboarding community. Not only do they generally love a good session of shredding and grinding at a local skate park but they often times turn to snowboarding during the winter months. Oh yes, and one more thing. They usually love Bob Marley. I mean, who doesn't love *Bob Marley*?

This is where the Matix Clothing Company's Asher Rasta Black Hoodie comes in. Warm enough for the coldest winter yet breathable enough to be worn in the fall or early spring, the Asher Black Hoodie really is a jacket for all seasons. Not only does this hoodie look cool and keep you warm but it also makes a statement for anyone out there who loves to skate, snowboard and rock out to Bob Marley's seminal album "Rebel Music."

The Matix Clothing Company Asher Rasta Black Hoodie has Kangaroo pouch pockets on either side and is fully lined with nylon to help keep you cool. For a textured look and feel the Asher Rasta Black Hoodie has banded cuffs and waist. Why is that important? So many hoodies are loose around the wrist and waist that they make people who may be physically fit look fat. Always remember that wearing loose clothing is not a cover up—it will just make you look overweight.

This hoodie is also 100% machine washable, available only in black with a small red, yellow and green rasta emblem, this hoodie is sure to sell out quickly. So, regardless of where you are or what you are doing, the Asher Rasta Black Hoodie will not only keep you warm it will also express your vast and varied interests.

Emerica has been noticing a "product review" trend lately on YouTube. More specifically skaters making their own personal reviews of skate shoes on the web to let their voices be heard. These reviews are straight from the skaters mouths (literally). They are not sanctioned by companies, and are a clear example of skaters empowering themselves to speak out individually and independently to let there voices be heard. So, Emerica just launched a blog on the Emerica site called Emerica's Review Tube! This blog will seek to collect this information in one place on the Emerica site, via YouTube, for Emerica users to see, get inspired, and create their own personal reviews. It will also promote even greater integration and connection with Emerica, and allows them the opportunity to learn invaluable insights directly from the skaters themselves. Take a minute to check out the blog and for all your Emerica shoes and clothing needs be sure to visit the Zappos Rideshop!

DC is proud to announce the release of Dyrdek Collection from pro skateboarder Rob Dyrdek. Dyrdek’s collection is a first for both himself and the brand, as its premiere athlete designed collection. The Dyrdek Collection includes footwear, apparel and accessories, all which feature signature branding and a custom print. The collection will launch to retail stores beginning October 1, 2009.

The collection was designed to fit perfectly in Dyrdek’s life, with custom fit denim for skateboarding, lightweight zip fleece, T-shirts, hats, wallets, a leather jacket and a new footwear model. A “water” pattern, representing the collection’s theme of “Fantasies Run Deep” is used across the collection as the lead print on t –shirts, fleece, and hats, as well as on interior linings of jackets, accessories, and footwear.

“After nearly 15 years with DC, I am excited to launch my first full collection of footwear,
apparel and accessories,” said Dyrdek. “I wanted the Collection to reflect my life, so I incorporated everything from pieces for skateboarding and everyday wear to aspects of my history, like a completely updated model of my first ever shoe with DC.”

Dyrdek’s latest shoe, the RD1 Mid, sits at the center of the collection and draws design cues from Dyrdek’s first ever shoe with the brand. Dyrdek joined DC Shoes in 1995 and set out to design the first-ever skateboard shoe with an athletic shoe's performance features and look. The result, the Dyrdek1, was the first skateboard shoe to feature protective nylon lace loops. Dyrdek’s signature shoe was met with unprecedented approval by the skateboarding community and sold out in record time.

Fifteen shoes later, the updated RD1 Mid model now comes in two colorways as a mid top with perforated leather and custom lining, but features the same paneling and lace loops from the Dyrdek 1 that revolutionized skateboarding footwear. The code “RD0915AW” is branded into the heel of the shoe, reflecting the original branding on the tongue of Dyrdek’s first shoe,“RD9501AW”, which combined his initials (RD) with the year (‘95), shoe model number (01) and his board sponsor (Alien Workshop).

Be sure to check out all the latest DC gear from the Zappos Rideshop!

DC

It takes a little extra something to stand out front he crowd these days. And in most cases, those who stand out do it fairly effortlessly. One look at Kyle Loza's riding style and the innovation and individuality he's brought to Moto X in the last few years and you instantly realize he's one of those people. Kyle epitomizes what etnies is and they are proud to welcome him to the etnies apparel team! Check out all the lates etnies gear from the Zappos Rideshop!

Emerica is back with another Blueprint collab shoe, the Francis Lo. Blueprint Pro, all-terrain ripper, artist, music aficionado, London resident-call him what you will-Vaughn Alfred Baker has been ruling the UK/European skate scene for quite some time now. For proof, check out his parts in blueprints first broadcast and lost & found videos.
After A round of recent injuries and ups and downs in his personal life, Vaughan is back, better than ever, and amped on the newest Emerica + Blueprint collaboration shoe. Spread some cheer with the Vaughan and get the newest Emerica Blueprint Collab - the Francis Lo from the Zappos Rideshop today!

Zappos Rideshop

Here's one for the ladies! Etnies Girl is loving fashion lately. For etnies Girl this fall is all about fun patterns, pop color, rich textures and clever little details. The etnies Sew Rock Series takes a cue from art school fashionistas and the ever-creative DIYers know for taking trends and making them their own. Check out the girls Fader special edition Sew Rock colorway on the Zappos Rideshop today!

Lakai has added a couple new styles to their "Recycled Program" for Back to School. Introducing the Mercer Recycled and the Carroll Select Recycled. Reducing waste impact is a global responsibility. Lakai has chosen to do their part by applying excess shoe materials that would otherwise be thrown away to selected styles each season. These styles also feature soles comprised of new gum rubber mixed with regrind rubber waste, reducing new material by up to 40%. Expect unique color and material combinations from all of Lakai's eco-friendly Recycled Program shoes. Check out some of the other recycled styles: The Manchester Select, the Koston Select and the MJ-2 Select. New styles available now from the Zappos Rideshop. Breathe!

Zappos Rideshop

Mo knows texting. Mo knows Call of Duty. Mo knows S.K.A.T.E. Mo knows Simi Valley. Mo knows Bagakoos. And now . . . Mo knows shoes! Introducing personalized Manchester Select and Commerce LK color ways by Mike Mo for Fall 2009. Get the Manchester Select from the Zappos Rideshop available now!

The black suede Munition CT Mid is the first installment of a two-part shoe series collaboration between long time DVS rider Chico Brenes and LRG. Designers looked to the early years of Chico's career for inspiration on it's look and feel.

The footbed print is borrowed from Chico's first World Industries pro model graphic, Orange Vendor, introduced in 1992 by artist Mark Mckee. The graphic features a tiny cartoon Paisa wearing a red flannel and selling oranges out of a box. This character is a direct reference to Chico's heritage as a Nicaraguan immigrant. The same flannel pattern used on the graphic is mimicked in both print and texture on the collar of the shoe. The shoe also features custom Chico and LRG branding on the tongue and heel.

To compliment the line, designers also produced signature apparel pieces that tie into the color and graphic themes of the shoes. The Chico x LRG apparel collection includes a textured red flannel New Era, a signature red flannel long sleeve, and graphic T-shirts that feature the same Mark McKee Paisa character found in the footbed of the shoe. Pick your's up today from the Zappos Rideshop!

At this point, Scott no longer needs a major introduction. He has managed to introduce himself through two PlanB video parts, mulitple interviews and checkouts, recent covers on Thrasher and Color and more to come. Scott has redefined what it means to be a real amateur skateboarder. Circa welcomes Scott to the team!! Make sure to check out all the latest Circa gear on the Zappos Rideshop.

Emerica introduces one of the cleanest technical skate shoes to date, the Reynolds Cruisers. If you don't know who Andrew Reynolds is by now you need to creep out of that rock you've been hiding under. With this new style Andrew Reynolds wanted some ultra-slim, low profile boat shoes to skate and chill in, and the Cruisers were born. The clean, simple exterior hides a high-tech, super protective STI Foam full-length System G2 footbed inside a vulcanized outsole. And don't forget the classic 70's logo on the tongue. I'll leave you with a quote from Andrew Reynolds "You need to buy this!"

Emerica has teamed up with Brooklyn Projects for a unique "Las Vegas" colorway of Braydon Szafranski's pro model. It reps Vegas hard with a large V-Shaped side panel and craps table insole art, casino carpet graphics and those bright neon colored signs that we all know and love so well. Standard features on the Braydon include a ventilating mesh upper. Padded tongue and collar. Triple stitched toe cap for added durability. Full-length polyurethane midsole. System G2 impact absorbing heel pad. Molded STI Foam footbed cushioning. To top it off it comes with an angular grippy tread pattern which adds to the flair to make the Braydon one hell of a solid skate shoe. Don't forget to check out our full range of Emerica shoes from the Zappos Rideshop!

Zappos Rideshop

This Fall Vans has released the "Off The Wall" pack which is a throwback to the Vans original skate line as introduced in 1977. Back in the late 70's when these styles were introduced, they were the first shoes in the world designed specifically for skateboarding. These styles have since evolved into the classic favorites that you can only get from Vans. Now, 30 years later, they are re-introduced in their original colorways, available from Zappos.com

The "Off The Wall" pack comes in these different styles available at Zappos.com - The Era™, The Classic Slip-On™, and the The Mid Skool '77 (truly a throwback!). And don't forget to check out all the other Vans Classics available from Zappos.com