When Ryan Sheckler speaks, his fans listen. That’s why when the 22-year-old pro skater sang the praises of the new etnies prototype shoe he’d been rocking, skaters from all over took to social media to show their unwavering desire to get their hands on the same pair!

This isn’t just some well thought out marketing hype concocted by etnies, mind you. The Marana (named after the street where Sheckler lives) is legit. The real deal. It's been tried and tested by Sheckler himself, and the verdict is: it’s hands down the “longest-lasting shoe he’s ever skated”.  With a big name like Ryan Scheckler organically brewing up so much hype over the “most comfortable model he has ever had”, it’s no surprise the Marana became so in demand --to the point where etnies decided to launch the model a whole year early!

Now you can get your hands on the etnies Marana to see what all the well-deserved hype is all about!

See what Ryan Sheckler himself has to say about the etnies Marana in the video below:

Introducing the etnies Marana with Ryan Sheckler from etnies on Vimeo.

If you have someone on your gift list that lives for shredding, then we’ve got the gift list just for them! What snowboarder wouldn’t love to see a shiny new deck or a cool new jacket under the tree?

Check out some of our favorite gift picks from Burton to make this season one to remember:

Guys: 1. Burton Imperial boots, 2. Burton Rider's Bag, 3. Burton All Day Long Beanie, 4. Burton TWC Throttle Snowboarding Jacket, 5. Burton Custom X Snowboard, 6. Burton Gondy Leather Gloves

Girls: 7. Burton Axel Women's Boot, 8. Burton Wheelie Gig Bag, 9. Burton Chloe Beanie, 10. Burton Tonic Snowboarding Jacket, 11.Burton Sweet Tooth Snowboard, 12. Burton Pele Under Gloves

Whether it’s on the sunny shores of Hawaii or poolside on that well-deserved winter getaway, Maui Jim sunglasses are vacation essentials you don’t want to be without! They’re perfect for active lifestyles without compromising great style. Put on a pair this winter and see Maui Jim difference for yourself. They even make great holiday presents!

Women's: 1. Maui Jim Baby Beach Polarized*, 2. Maui Jim Pearl City Polarized, 3. Maui Jim Blue Water Polarized

Men's: 4. Maui Jim Dorado Polarized, 5. Maui Jim Lighthouse (Unisex)Polarized, 6. Maui Jim  Waimea Canyon Polarized

*Maui Jim's PolarizedPlus2® lens technology reduces 100% of harmful UV rays and cuts 99.9% of glare from above, below and behind each lens. Maui Jim is the only sunglass company whose lenses have up to nine layers of protection,  including color-enhancing components that heighten definition and produce noticeably truer, more vivid colors.

Giving back to the community is something that’s engrained in the DNA of surf footwear brand OluKai. That’s why they’ve partnered with Project Save Our Surf to help with relief efforts for Hurricane Sandy victims in New York. Olukai donated over 700 pairs of close-toed shoes as well as financial support to stores and retail shops they work with that have suffered structural damage.

Ambassadors from Project Save Our Surf made the drive from Santa Monica to New York where they work with New York Surfrider Foundation to set up several relief outposts for those affected by the storm.

"Everyone at OluKai has been deeply moved by the aftermath of Sandy,” said Cara Hockersmith, OluKai Project Lead for Sandy Relief Efforts. “We are grateful to be able to take local action with our partners Project Save Our Surf and New York Surfrider.”

Image Source: OluKai

Bula, a Fijian expression meaning “Life, Health, Happiness,” is also the brand name for the premier snow sports accessory brand and manufacturer of winter headwear, socks, and base layers. BULA’s design team comes from a storied background within the industry with strong roots to snowboard, ski, and beach culture. These bonds produce bold and functional designs for use in all your outdoor activities.

BULA’s motto, “Living the Good Life,” permeates all that they do, and is reflected in a product line that offers a wide variety of styles stressing high quality at a great price.

StepChild® is not just a snowboarding company that makes quality snowboards that are built to last. It is a team of like-minded individuals who believe that staying true their roots is exactly what the industry is lacking. Ever since its conception in 2001, owners Sean Johnson—a self-proclaimed ‘washed up’ 90s pro snowboarder—and childhood shred buddy, Brad Richmond, have made it their mission to help develop great products while supporting both professional and amateur riders.

With technology such as Carbon Stringers and Kevlar, StepChild delivers the very best in snowboards from beginner to pro. It’s not hard to guess why these boards are the number one pick for pro boarder, J.P. Walker, and E-Man Anderson.

At StepChild, they believe in their own way of doing things. Involved in almost every aspect of snowboarding since 1985, they are the “old dogs” who learned to ride on a golf course until the mountain allowed them access. Refusing to let corporate flakes dictate to them what snowboarding is, StepChild stands behind their product and team 110%. This is the main reason they are still around today. StepChild—Bigger Hearts Than Brains!

With snowboarding season just around the corner, you just might have new gear on your holiday wishlist. That’s why we asked Jim C., one of our buyers for the Zappos Rideshop, to recommend some of his favorite gear from Burton.

Now all you need is some fresh powder, and you’re ready to shred!

Guys: 1. Burton Custom 160 Snowboard, 2. Burton Malvita EST Bindings, 3. Burton Imperial Boots

Girls: 4. Burton Feelgood Flying V 149 Snowboard, 5. Burton Escapade EST Bindings, 6. Burton Mint Women's Boots

Contrary to popular belief, Hot Chillys® is not a restaurant, a 1-800 hotline, or a rock band. They are the one of the top base layers in winter sport. Basically, they make technically superior long underwear for anyone who likes to have a good time.

Appropriately called "The Original", their original base layer was a stretch product made from a blend of wool and polypropylene, and packaged in a bright yellow can. Now, 25 years later, the updated version of this same product, Micro Elite Chamois, is still an icon, and still comes packaged in a can!

Hot Chillys has been engineering the highest-quality base layers for adventurous men and women since 1986. Hot Chilly’s offers collections of light-to-heavyweight base layer for ultimate comfort and protection from the elements. Today, the Hot Chillys product line consists of a wide variety of base layers with one thing in common: to keep you warm, dry, comfortable and looking good so you can focus on whatever activity makes you happy.