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New Brand Spotlight: Hoka One One

hoka one one, running,trail running,outdoor running,cushioned trail runners,men's running shoes,women's running shoes,zappos running,new brand spotlightIn 2009, adventure racers Jean-Luc Diard and Nicolas Mermoud envisioned a new type of shoe. Dedication brought their dream to life and Hoka One One™ (pronounced: Ho ⋅ ká – Ò ⋅ né – Ò ⋅ né ) was born.

Driven by a trending popularity in outdoor recreation, namely trail running, they noticed that athletes are becoming increasingly faster, and that variation in performance is most noticeable during descents. Downhill running is often synonymous with fatigue, impact and muscle strain. Inspired, Jean-Luc and Nicolas responded by creating an innovative running shoe that focuses on freedom and enjoyment.

Each Hoka One One shoe is built upon a maximally cushioned midsole that offers superior protection, comfort and propulsion. The characteristic rocker geometry promotes optimally efficient running mechanics. Oversized outsoles, which have 50% more surface area than the average running shoe, ensure maximum stability, traction and connection with the ground. Being 15% lighter than most other running shoes, Hoka One One makes running uphill as much fun as running downhill, with much less body fatigue.

 

Comments

476375103's picture
Feb 8, 2012 at 10:55 pm Ronaldo said:

Hmmm. I think the biggest flaw I can see so far with the way Zappos works in terms of running is that it is difficult to buy properly fitting athletic shoes.

Granted, most shoes can mold to your feet after a specific period of time (for a good fit) but the problem is that there are running centers nearby many locales for people to go in and find shoes that fit their foot. In many ways, that will be superior to what's offered on Zappos and it certainly beats bringing in and sending away plenty of shoes.

I think one of the reasons I've shied away from buying shoes on Zappos is purely for that reason, because the fit is much more important when it comes to my feet, but the funny thing is I've bought shoes for others, although they were never for athletic activity.

483294511's picture
Feb 9, 2012 at 3:13 am PaulD117199 said:

Have you any reviews from customers? They look good and sound good so some reviews would be good. http://www.best-runningshoes-forwomen.com/