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New Brand Spotlight: Altra Zero Drop™ Footwear

New Brand Spotlight,Altra Zero Drop Footwear, Altra Zero Drop,Altra Running Shoes, Zero Drop Running Shoes, Minimalist running shoes,natural running shoes,minimalist running, minimalist shoes, ,

Altra Zero Drop™ footwear is comprised of a group of passionate people committed to improving running technique through biomechanically proper footwear. Having over 30 years of specialty running experience, they felt it was time to bring something to the market besides traditional running footwear.

The brand long believed that a running shoe should not encourage a heel strike, but rather should let the body move naturally. After cutting down a running shoe heel and testing a zero-drop shoe, they saw how it reduced injury and changed several lives for the better, even bringing running back into the lives of a few who never thought it possible. Using a zero-drop platform, foot-shaped lasts and gender-specific designs, Altra Zero Drop brings a blend of barefoot freedom with shod protection.

The brand prides itself on their design of cushioned, foot-shaped minimalist running shoes that do not feature an elevated heel. This innovative platform allows for a more natural foot strike and a more efficient ride. The gender-specific toe box construction follows the natural shape of the foot, providing enhanced comfort, increased balance and stride efficiency.

Altra Zero Drop strives to bring natural running shoes to the masses and believes natural running can make a difference in people’s lives, as well as make running fun. Life is short. Run better!


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