A lot of people buy running shoes based on style and color and also even coolness factor. If a famous sports personality is photographed wearing Nike running shoes or Madonna wears Reeboks, all of a sudden, thousands of people rush out to buy the same pair of running shoes. If black running shoes are suddenly en vogue, every other person on the street is wearing a pair. But is that smart? Should you really be choosing which running shoes to buy based on how cute they look, what color they are or who's been photographed wearing them?
Overall, none of these factors are important. If you're a person who likes to be in style and wants to always be on the cutting edge, sure, maybe style is important to you. But it's not important to your feet. In fact, it can cause your feet more harm than good. Buying a pair of red running shoes might brighten up your day and make you feel happy when you look down at your rapidly moving feet and see a blur of rosy prettiness, but it doesn't make you run faster. And, seriously, who cares what Madonna or Victoria Beckham is wearing. Some women might think buying the same running shoes is going to make them look like Madonna. Seriously, it's not going to happen. Get over it.
What matters when you buy a pair of running shoes is actually simplicity itself - do they fit correctly and are they comfortable? Nothing is more important than buying a pair of running shoes that fit correctly. Badly fitting running shoes can damage your feet, rub holes in your toes and heels and cause you to lose interest in running quickly, because you get so sick of being in pain all the time. Badly fitting running shoes can also cause permanent injury to your feet if you wear them for any length of time. An ill-fitting pair of running shoes can easily cause you to end up with shin splints, damaged knees or even tendonitis.
So, the next time you buy a new pair of running shoes, ignore the coolness or style factor and instead concentrate on correct fit and comfort. After all, you're going to be running miles and miles in those shoes - so your feet might as well feel good while you're doing it.