View 468657027's profile

Etnies Takes Action With Buy A Shoe, Plant A Tree Movement

by Graham K. on Feb 17, 2011 in RideshopBe the first to comment!

etnies, rainforest, la reserva, maleku, buy a shoe plant a tree

One may seem like a small lonely number, but when one brand (etnies), teams up with one tribe (the Maleku), and one foundation (La Reserva) in Costa Rica, a country committed to sustainability, the results can be incredible!  To celebrate etnies’ 25 year anniversary, etnies owner and CEO, Pierre-Andre Senizergues has decided to look toward the future.  There’s no better way to celebrate the future than by planting a rainforest in Costa Rica through etnies’ new Buy a Shoe, Plant a Tree project.  For every pair of Jameson 2 Eco shoes sold, etnies will plant one tree in what will become the new rainforest.

etnies is on track to plant at least 35,000 trees on the Maleku reserve in northern Costa Rica this year.  The Maleku are an indigenous tribe with a way of life that revolves around the forest, and they are rightfully known as the guardians of the forest. For more than 150 years, the Maleku have had to fight for their trees that were depleted due to cattle farming and a horrible rubber-tree war, which led to a massacre, and nearly wiped out their tribe.  The United Nations has sanctioned their land as a biological corridor to be restored and the international organization has officially marked 2011 as the “Year of the Forest” globally.  The Maleku just need help obtaining the trees to reach their goal of reforesting the lands they live off of.  

That’s where your help comes in – anyone who buys a pair of etnies Jameson 2 Eco shoes will help reforest Costa Rica one tree at a time. Together with La Reserva Forest Foundation and etnies’ “Buy a Shoe, Plant a Tree” program, the Maleku are helping to replenish the reserve with the trees that once maintained this community.  La Reserva Forest Foundation is a non-profit organization dedicated to the recovery and preservation of indigenous tropical rainforests in Costa Rica. This will also help Costa Rica in reaching its goal of becoming the first carbon neutral country by 2021, a pledge paralleled by Pierre-Andre Senizergues who set the goal several years ago for etnies to be carbon neutral by 2020.

Check out this video to learn more about the etnies Buy a Shoe, Plant a Tree project:

Tags:
  1. buy a shoe plant a tree,
  2. eco friendly,
  3. etnies,
  4. green,
  5. jameson 2 eco shoe,
  6. rainforest,
  7. Rideshop,
  8. rideshop,
  9. Street,
View 468657027's profile

Supra And Terry Kennedy Are Menaces To Society

by Graham K. on Feb 15, 2011 in Rideshop1 comment

terry kennedy, supra, street, skate, tk society, urban

When Terry Kennedy isn't appearing in Snoop Dogg videos or tearing it up in SKATE (he will be in SKATE 3 this May), he is taking the skateboarding world by storm with the intensity that he brings to the sport. It's only fitting that Supra drops a signature TK Society Mid skate shoe on the masses. The classic mid-top silhouette incorporates modern styling while protecting your ankles and the notched heel allows for a full range of motion. The exclusive SUPRAFOAM® midsole provides the entire foot with impact resistance, optimal shoe flex, and board feel. Check out the video below of Kennedy going big and pick up a pair of TK Society Mid kicks at the Rideshop:

Tags:
  1. Rideshop,
  2. rideshop,
  3. skate,
  4. Street,
  5. supra,
  6. terry kennedy,
  7. tk,
  8. tk society,
  9. Urban,
View 468657027's profile

G-Shock x A-Life Collab Is Hot Off The Presses

by Graham K. on Feb 14, 2011 in RideshopBe the first to comment!

rideshop, street, alife, gshock, watches, urban, skate, ride, trendy, collab

Some collaborations go down in history - Tony Hawk and Bob Burnquist, Dr. Dre and Snoop Dogg, and now there's G-Shock and Alife. Straight from the heart of downtown NYC comes this limited edition watch that is a special collaboration between G-Shock and pivotal streetwear brand Alife. The black digital face is complemented by the black resin band with an Alife logo that wraps around the length of the band. The party doesn’t stop with tough solar power and G-Shock’s shock resistance. Fly high with world time in 29 time zones with city code display and a daylight saving option. Swoop up this new collaboration at the Rideshop and make sure you follow @zappos_street on Twitter for updates on other street-changing collaborations.

Tags:
  1. alife,
  2. collab,
  3. collaboration,
  4. Gshock,
  5. hip hop,
  6. Rideshop,
  7. Street,
  8. watch,
View 468657027's profile

New Arrivals From LRG Include Button Ups And...Kid Daytona

by Graham K. on Feb 3, 2011 in RideshopBe the first to comment!

lrg, lifted research group, street, urban, hip hop, button up, sweater, rideshop, lifestyle, kid daytona

The street's most reputable lifestyle clothing company, LRG, is back in a big way this Spring - not that they EVER fell off. Look for triple-stitched seaming, button-flaps and really clean lines this season. Their Core Collection is a classic take on men's fashion with branded the branded LRG giraffe adorning most pieces. The Core Collection Cardigan is one of their cleanest outerwear pieces to date. As if LRG's clothing wasn't enough, they drop the release of Kid Daytona on the world this Spring! Check out Kid Daytona's new video below:

Tags:
  1. Button Up,
  2. hip hop,
  3. kid daytona,
  4. lifestyle,
  5. lifted research group,
  6. lrg,
  7. Rideshop,
  8. rideshop,
  9. Street,
  10. sweater,
  11. Urban,
View 468657027's profile

Famous Stars And Straps Gets Down

by Graham K. on Jan 31, 2011 in RideshopBe the first to comment!

fsas, famous stars and straps, calibomb, tee, urban, street, skate, rideshop, hip hop, graffiti, action,

Our friends at Famous Stars and Straps know the streets better than anyone. Their latest tee, the Calibomb tee, showcases So-Cal-inspired tag print that drips down the front in sick style. The Famous team has been hard at work not only coming out with street-ready styles like the Calibomb, but also with artists such as Yelawolf getting signed to Shady Records. Check out what their skate team has been up to below (warning: there are some epic bails in this video. Don’t try this at home): 

Tags:
  1. action,
  2. calibomb,
  3. famous stars and straps,
  4. fsas,
  5. Graffiti,
  6. hip hop,
  7. Rideshop,
  8. rideshop,
  9. skate,
  10. Street,
  11. tee,
  12. Urban,
View 468657027's profile

Fresh Men's Styles From Hurley And Volcom

by Graham K. on Jan 27, 2011 in RideshopBe the first to comment!

hurley, volcom, skate, street, urban, rideshop, mens, clothing, shirts, button up, style

Ditch work and go skating in style with a little help from Hurley and Volcom. The Rideshop is loaded down with skate-ready styles that are perfect for work or play for men, women and children. 

Volcom actually started when Richard Woolcott and Tucker Hall skipped work to go snowboarding. Since its humble inception, Volcom has prided itself as an innovator in producing the best possible skate and snow –inspired products for all ages. For years, Volcom has been on the forefront of design, fashion and quality. Slip into the Volcom Crashland L/S for the ideal blend of style and wearability. The poly rayon fabrication makes for a durable and comfortable top that is built to ride. The full snap-up front closure makes it easy to take off too. 

Hurley is based on a love of the ocean and its constant state of change. With deep roots in beach culture, Hurley is all about inclusion and positivity. The brand was started with the idea of facilitating the dreams of the youth. Music and art are the common threads that bring us all together. You're sure to make the scene when you roll up in the Hurley Barrel. The warm, Sherpa-lined flannel has this shirt going the extra mile on the slopes or a cool skating day. The zippered and button-flap chest pockets are the ideal home for your MP3 player or cell phone. 

All work and no play give riders a bad day. Hit up the Rideshop for your gear and everyday clothing before you head out for your next shredventure.

Tags:
  1. Button Up,
  2. clothing,
  3. hurley,
  4. mens,
  5. Rideshop,
  6. rideshop,
  7. shirts,
  8. skate,
  9. Street,
  10. style,
  11. Urban,
  12. volcom,
View 468657027's profile

The Freshman Watch From KR3W Is From The Old School

by Graham K. on Jan 24, 2011 in RideshopBe the first to comment!

kr3w, watches, freshman, street, rideshop, style, urban, hype

No matter if you're a beginner or an old pro, the clean-cut design of the KR3W Freshman Watch gets you back to the basics of true style. Kick it old school with a standard three-hand display in a clear plastic case with stainless steel caseback. Available in several colors, the Freshman will keep the hazing away and the haters at bay. KR3W apparel fuses the gap between streetwear and high end fashion, offering nothing but the best and latest. Fusing music, art, skate and street sense, KR3W has become the choice clothing for Chad Muska, Terry Kennedy, Jim Greco, Tim Anderson, Erik Ellington, Antwuan Dixon, Tom Penny and the Daggers to name a few. KR3W clothing is a leader in the game. Live out the lifestyle through KR3W apparel on Zappos Streetwear

Tags:
  1. freshman,
  2. hype,
  3. kr3w,
  4. Rideshop,
  5. rideshop,
  6. Street,
  7. style,
  8. Urban,
  9. watches,
View 468657027's profile

Kickin It With Shaun Neff

by Graham K. on Jan 21, 2011 in RideshopBe the first to comment!

shaun neff, snoop dogg, neff, skate, snow, headwear, clothing, fresh, street, rideshop

Shaun Neff dropped by Zappos HQ to tell us about their upcoming Spring collection that promises to be the illest season in Neff's history. Neff has a fantastic backstory about a guy with a dream. Shaun wanted to make it so bad that he stopped at no cost to get there. The company’s grassroots approach to riding has cemented Neff in the snowboard game forever. Success has allowed Neff to take their message and their merchandise global, distributing to over twenty-five countries. Neff is not a company to sit back and relax, though. It is always looking to the future and will continue to promote its unique style at home and around the world. Whether they are hanging out with Snoop and Lil Wayne or tearing up the Utah slopes, Neff knows the biz. Check out the video of Shaun’s visit below and get all of your Neff products at the Rideshop:

Tags:
  1. clothing,
  2. fresh,
  3. headwear,
  4. neff,
  5. Rideshop,
  6. rideshop,
  7. shaun neff,
  8. skate,
  9. snoop dogg,
  10. snow,
  11. Street,