Fred Perry and music go back a long way. Through the decades the iconic laurel logo has been closely associated with leading musicians and has become a badge of honour for mods, beatniks, rude boys, suede heads, punks and just about every music-led subculture from ska to hip hop. Following in the footsteps of legends like Paul Weller, Terry Hall and Damon Albarn comes the inimitable Amy Winehouse, as rich a musical talent as to have emerged from Britain this millennium. Instantly recognisable for her sense of style as much as her dark-stained soul vocals, gritty lyrics and biting wit, Winehouse is a one woman cultural phenomenon.
A long-time Fred Perry fan and aficionado, Amy has now collaborated with the brand on her own 17 piece Fred Perry apparel and accessories collection. It’s Amy all over – sharp, clever, sexy, lots of attitude – but stays true to the Fred Perry aesthetic and unrivalled heritage. Classic pieces – the twin-tipped M12 polo shirt and the Harrington jacket – are given the full Winehouse treatment and still remain instantly recognisable. The colors are predominantly black and pink. Collars are most definitely raised and ready for action. And yet for every tomboy twist there’s a deeply feminine twirl.
The Amy Winehouse collection pushes Fred Perry womenswear to a new space on the fashion stage, one that confronts expectations and stretches conventional views of the brand. It’s an uncompromising look that wears its heart on its sleeve. A collection that could only have been designed by an extraordinary musician. Get it exclusively at Zappos.com.
