Shop from the palm of your hand with the new Zappos iPhone app!
Zappos Blogs: Technology
How many times have you come across these pixilated squares? On the pages of your favorite magazines, on your shopping bags, even on your cereal box, QR codes seem to be everywhere these days!
QR codes have quickly replaced URLs as a quick and easy way to get to a web page, video or other digital experiences, right on your smartphone.
Want to get started on the QR code scanning craze? First, you need to install a QR code reader on your phone. There are lots of apps to choose from for every type of mobile device. Try NeoReader for the iPhone®, Barcode Scanner for Android® phones, and ScanLife for Blackberry®, iPhone or Android.
Once your app is installed, all you need to do to scan a QR code is to take a photo of the code. Then, depending on the app you have, it will ask you if you want to visit the target, or perform the action. The QR code will either take you to a website, show a video, send an SMS message, add the company to your contacts, follow them on Twitter, or add them as a Facebook friend.
That’s all there is to it! Happy scanning!
The Mobile Development Team has been working long and hard to deliver an iPad app worthy of the Zappos Family name. We've been playing with it all day, and we really like what happens when you shake it while it's on the homepage (go ahead, give it a try!).
Ray Morgan from Zappos IP, Inc. tells us more.
If you have any feedback, please comment below.
Here's the link to download it onto your iPad today!
We recently launched a new feature on Zappos.com called Quickview, which allows customers to get a more in depth look at a product much faster. Darren F. from Zappos Development, Inc. tells us more!
Do you ever wonder what customers visiting Zappos.com think of the site and how they use it? Thankfully, we have a User Experience Research Team dedicated to answering those exact questions and more!
This team analyzes the site and its users from two different but complementary perspectives: Quantitatively and Qualitatively. The quantitative perspective tends to be data driven. They ask these types of questions: where do the website visitors come from; how many people visit the site; what do the customers do on the site; which pages are the most popular; and how many people leave the site without buying anything? Meanwhile, the qualitative perspective observes the quality of a customer’s experience by asking these questions: how are the buttons and links perceived and is it easy to use?
The team uses web analytics software, site A/B tests, surveys and user observation to obtain this information. We, then, use this information to help us decide what updates and improvements we need to make to the site.
For example, data told us that viewing larger and additional images was the most popular activity on the product page. On this version of the Product Detail Page, the customer would have to click on the product to access the multiview in a different window. However, the update embedded the multiview on the page to make viewing easier and more accessible.
To make sure customers like this update, we are currently doing a site test. Some customers get the original pop-out multiview, and other customers get the updated, embedded version of the multiview. If we find that customers viewing the new version of this page buy more products than those customers viewing the current page, then we know the new page is a success! And we’ll make the new Product Detail Page a standard feature for everyone.
Beside site tests, the Research Team also reviews 500 surveys every month. These surveys are where customers share their opinion on what works well on the site and what is confusing. The team also observes customers using the site to understand how they use the site and asks them questions regarding their experience. The motto of the Research Team is “we are not the customers”, in other words, they don’t assume, they ask.
There are some exciting changes on vip.zappos.com for all VIP members (if you aren’t a VIP, click HERE to sign up). One of the Zappos Family core values is “embrace and drive change” and we are excited to announce some features that will improve your shopping experience. Shoppers will be happy to find a helpful “More from the brand” link next to the brand on each product page for easy navigation. Navigating to a brand page has never been easier. Enjoy the ease of viewing every angle and magnification of each item on the product page without having to open a separate viewing window. The reorganized color swatches will make it more simple to choose the product of your fancy. And lastly, tell all your Facebook friends what you are shopping for with the “Like” button on each page. The Zappos Family is always developing new methods of improving the user experience for our customers. We hope you enjoy the changes that our teams have worked so hard to deliver for you.