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New Brand Spotlight: Cruel Girl

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CRUEL is known as a high quality, rodeo-performance, fashion-forward brand that meets the athletic demands of any active cowgirl. Denim is the cowgirl fashion staple, and CRUEL lives to highlight your confidence with a “cruel” design that mixes sassy, sexy, independent, and authentic qualities.

A CRUEL girl possesses an independent spirit and confidence that can’t be crushed. She knows who she is, where she came from, and is determined to get where she is going. There’s no denying her competitive nature either in the arena or on the battlegrounds of fashion. CRUEL wovens, shirts, denim, and accessories live to make you comfortable and confident in any situation.



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Western Fall Boots Roundup

Saddle up for a great season ahead with the perfect pair of Western boots!  Whether you’re looking for a pair of trusty classics for everyday wear, or a statement pair in a bold fall color, Our Western page has just the boots to fit your style.

Check out some of our favorite pairs for fall from the best name in Western:

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1. Lucchese Brown Cheetah/Ostrich

2. Justin Turquoise Boot

3. Dan Post Blue Bird

4. Durango Crush Slouch

5. Laredo Madison

6. Dingo Olivia

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New Brand Spotlight: Cinch

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Since 1996, the Cinch clothing brand has been creating quality jeans and shirts for western men both in and out of the arena. Some of the best athletes from the rodeo, bull riding and equine performance circles love Cinch jeans and shirts because of the quality fit and the authentic western look.

From collared shirts with short sleeves or long sleeves to outwear and athletic gear to fashion-forward western jeans, the Cinch brand puts fit and styling first. Whether fashion basics or premium styles, the designs and reputation of Cinch Jeans make Cinch clothing the number one choice for those who live and breathe the western way of life.


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Justin Workboots: Standing for America

As the nation celebrates Labor Day, we’d like to take a moment to thank all the hardworking men and women who keep this country running. The workers who take pride in their jobs every day. The ones who show how dedication and a strong work ethic can go long way.

Check out the video below featuring some of the dedicated men and women behind Justin Original Workboots—the shoes handcrafted in the USA since 1879 for hardworking folks everywhere.

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Featured above: Justin 440 8" Lace-Up Work Boot

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Thank You for Buying Justin Boots!

The good folks at Justin are all about handcrafting high-quality boots right here in the United States, and we're proud to have them as one of our partners.

Their commitment to craftsmanship, hard work and their pride in what they do is evident in every pair of Justin boots. And they would like to thank you for buying their American-made product:

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Carhartt Makes Rugged Outerwear for the Man's Man

A no-nonsense attitude. Rugged style. An adventurous spirit. This is how the West was won. It’s no coincidence that these three attributes are what you’ll find in every Carhartt jacket

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1. Carhartt Sandstone Rancher Coat

2. Carhartt Sandstone Santa Fe Jacket

3. Carhartt Sandstone Jackson Coat


With their durable construction, timeless American design and utilitarian good looks, these Carhartt jackets are sure to be a mainstay in the hardworking man’s closet this cold-weather season.

Shop Carhartt jackets on

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New Brand Spotlight: Tasha Polizzi

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Almost 25 years ago, Tasha and Jack Polizzi opened the TP Saddleblanket Store on Main Street in Great Barrington, Massachusetts. It was here that Tasha first showcased her designs; fun jean jackets, western shirts with pearl snaps, Native American-inspired blanket coats, plaid jackets and vintage cowboy boots. Comfortable clothes, we all continue to cherish.

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Left: Tasha Polizzi Trade Blanket Poncho | Right: Tasha Polizzi "Rio Grande" Shawl & "Isabella" Skirt

These familiar fashions have evolved each season to become the iconic, collectible designs that continue to anchor the Tasha Polizzi collections. Tasha celebrates Mexican-American folk art with stunning hand-painted pieces and remains true to her enduring love and respect for Native American and American folk art designs with rich blanket patterns, vintage plaids and exquisite embroideries.

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Above: Tasha Polizzi "Sautillo" Skirt

Shop all Tasha Polizzi clothing and accessories on!

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Western: Americana Pride

July 4th is fast approaching, but it’s not too late to show your American pride by donning the stars and stripes of Old Glory. What better way to celebrate Independence Day than with fireworks, friends, family and the proud colors of the USA!

Check out these red, white & blue picks from some of our top Western brands-- just in time for the fourth!

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1. Roper American Flag Snip Toe

2. Roper Stars & Stripes Pieced Flag Shirt

3. Roper Pieced Texas Flag Shirt

4. Roper Stars & Stripes Pieced Flag Shirt (Long-sleeved)



4. Double D Ranchwear Old Faithful Tee

5. Justin USA Flip Flops

6. Scully Sleeveless Patriot Shirt

7. Double D Ranchwear Faded Flag Tee

8. Durango Flag Boots

9. Scully Flag Long-Sleeved Shirt