Zappos Blogs: new brand spotlight
Growing up surfing and swimming in the sunny beaches of Maui, Tori Praver certainly knows swimwear better than your average swimsuit model. She took her childhood in Hawaii and her lifelong love affair with the ocean as the fuel to start her eponymous women’s swimwear collection that merges laidback island style with high fashion.
Tori Praver Swimwear is designed with the stylish wanderer in mind—the woman who is always traveling, living life to the fullest whether she’s on or off the shore. Tori’s gorgeous collection of bikinis, one-piece swimsuits and cover-ups are all influenced by her many exotic travels as well as the beautiful island of Maui that she calls home.
Versatility and a flattering fit is the heart of the Tori Praver swim collection, taking her love of the active beach lifestyle as well as a sophisticated eye for detail to create the perfect balance of comfort and chic swim style.
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Shaking up the world of ready-to-wear apparel, ELEVENPARIS was created by two visionary Parisians to heighten the creativity of the fashion landscape. Known for its contemporary design with a sporty spin, ELEVENPARIS graphic t-shirts, sweaters and outerwear are all about amplifying influences from all over—music, pop culture and urban style with an effortlessly cool, nonchalant air.
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Bobux Kids was started in New Zealand by husband-and-wife team Chris and Coleen when they designed the first Bobux shoe for their daughter Chloe. Central to the brand’s inception is the belief in supporting the natural foot development in children. All Bobux kids’ shoes are built on lasts that replicate children’s ever-changing feet.
Providing great fit, cute style and comfort is the goal of Bobux kids’ shoes. Each style is specifically designed to not only look great, but also allow little feet the freedom to grow and develop as nature intended.
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Leave it to the originators of the windproof, waterproof packable jacket to always get it right. K-WAY was born in Paris back in 1965 and rain jackets have always been their specialty, still remaining the leader in this category after 50 years.
Designed with timeless style and unsurpassable quality in mind, K-WAY men’s rain jackets are perfect for spring transition layering or to wear on that boat excursion this summer! They’re available in fashion-focused colors and prints for the modern, stylish man.
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Pushing the boundaries of golf apparel has always been at the core of athletic apparel brand LIJA™. This active lifestyle brand was founded in Vancouver and draws inspiration from high fashion, Vancouver’s active lifestyle and women who express their individuality and confidence through their clothing.
LIJA athletic apparel is designed to allow creative, active and independent women to look feminine while exuding the utmost confidence on and off the gold course. From refined women’s polo shirts to capri workout pants, there are no limits to your ambitions when you’ve got the stylish comfort of LIJA golf and athletic clothing.
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The Deus Ex Machina brand was born in Australia in 2006 starting with customized motorcycles and a the quaint notion that doing something is more fun than just owning something. Nowadays, Deus Ex Machina clothing and accessories has become more than just a brand. It’s a culture. The Deus Ex Machina name goes beyond niches and fundamentalist factions of motorcycling, surfing, skateboarding…or any other pursuit of adrenaline. They believe there’s no “right way” to express individualism. Inclusiveness and authenticity is in the very fiber of the Deus Ex Machina brand.
Their collection of graphic tees, jackets, shirts & hats are all designed for enthusiasts of life, with no pretense. Just simple, quality goods for seizing the day with confidence.
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Founded in 2002 by professional skateboarder Keith Hufnagel, HUF™ is an independent purveyor of premium apparel, footwear and skateboard goods. HUF embodies the counterculture from which it was conceived with authenticity and forward-thinking evolution.
This season’s latest collection of HUF t-shirts, sweatshirts and sneakers reflect the street smart and sleek designs that the brand is known for. From the simple HUF Original Logo Tee to the retro-inspired HUF Choice sneaker, HUF is committed to taking the world of skateboard style to a whole new level of cool wearability.
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Rooted in history as one of the first American fashion brands, Jantzen started out as the Portland Knitting Company with founders Carl Jantzen and Roy & John Zehntbauer. Today, Jantzen offers women’s swimwear that transcends time and trends with designs steeped in timeless glamour and style.
The Jantzen Swimwear assortment features slimming tankinis, gorgeous swim separates, retro-inspired high waisted bottoms, and glamorous one-piece swimsuits for the modern, timeless woman.
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