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New Brand Spotlight: Costa Eyewear

costa eyewear, costa sunglasses, costa shades, costa del mar, fisherman's sunglasses, sport fishing, water sports, active eyewear, active sunglasses, performance sunglasses, new brand spotlightIt all began out on the water. A group of hard-core fishermen wanted to see what’s out there®. They wanted to be able to look out on the water through a pair of sunglasses that cut out glare, shut out sunlight and revealed fish below the surface for their next quest. None like that existed, so these dedicated fishermen made it their mission to create them, and Costa Del Mar® has been improving ever since.

Costa has followed its founders’ passion for the water and fishing since the company’s beginnings over 20 years ago. With new technologies and designs rolling out constantly, Costa is on a never-ending quest to help people see what’s out there. For fishermen, it’s Costa’s polarized lens that gives them an almost unfair advantage against the fish. It’s a treasure for the people who love to fish and a pair of sunglasses that they love to wear. A sunglass that is as necessary as a rod or paddle for anyone who craves to spend every waking hour fishing, exploring uncharted waters, and playing on beaches. Since they introduced their first sunglasses at the 1983 Surf Show in Orlando, the company has continued to search for better everything: a better design, a better way to do things, and a better look and feel to sunglasses that already look and feel great. This obsession for “better” has created major breakthroughs for the company and in the industry. Take their WAVE Technology™.

Short for Wavelength Absorption for Visual Enhancement, WAVE Technology uses a proprietary light-absorbing process that takes total control of the light spectrum and filters light like no other lens out there. Built right into the lenses, this technology can withstand the harshest seawater elements. It’s not just technology that sets Costa apart from other brands in the industry.

Costa is as committed to supporting organizations and conservation efforts that promote recreational sport fishing and protect fish and their habitats as it is to designing the best performance sunglasses for serious fishermen. As the official sunglass of the International Game Fish Association (IGFA), Costa understands that education, research, protection and improved regulations and enforcement not only protects our marine environment but the future of recreational fishing. Costa was the recipient of the Industry Representative Conservation Award given by IFGA.

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New Brand Spotlight: Oneida

Oneida, Oneida flatware, Oneida dinnerware, Oneida glassware, Oneida stainless steel, entertaining, kitchen, dining, New brand spotlight,stainless steel flatware,,One of the world's largest brands of stainless steel flatware, Oneida® offers a complete range of tabletop products including flatware, dinnerware and glassware. In addition to tabletop, Oneida offers tools, utensils and bar accessories that perfectly complement any kitchen, party or dining experience with an array of barware, cutlery and kitchenware collections. When America thinks of stainless, the first name that comes to mind is Oneida.

Oneida originated in 1848 as a utopian community established in Oneida, New York. Oneida Silversmiths has grown to the Oneida of today with a strong reputation for over 130 years, enduring as the number-one flatware brand. Oneida flatware is the brand that consumers recognize and trust with the finest quality materials and craftsmanship. Every fork, knife and spoon is carefully weighted, balanced and finished with intricate details to assure comfortable, easy handling. Patterns are developed by experienced designers and craftsmen.

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New Brand Spotlight: Ivy & Blu Maggy Boutique

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Ivy & Blu Maggy Boutique is built on a belief that a dress should be more than just an item of clothing. A dress is a woman’s source of self-expression: the perfect wardrobe solution. They believe the right dress can elevate a woman’s mood, provide a certain authority in the boardroom or confidence on a first date.

Ivy & Blu Maggy Boutique understands what a woman wants. Renowned for their fashion-forward yet approachable styles crafted in high-quality fabrics they create dresses that enhance her style along with her outlook, every day. Ivy and Blu Maggy Boutique has a dedicated in-house creative team that not only designs each season’s line, but also develops a range of signature prints featured in every collection. Providing a wardrobe of chic and feminine dresses to complement a woman’s multifaceted lifestyle, they offer a variety of dresses that can be worn for work, out at night, and on the weekend.

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New Brand Spotlight: Troy Lee Designs

www.zappos.com/brand/3793

 

For over 30 years, Troy Lee has been customizing helmets "For The World's Fastest Racers." Based in Corona, CA, Troy Lee Designs™ has a global network of distributors.

Their relentless commitment to creating products that exceed the cutting edge of style, design, and quality has earned them the reputation as an innovator in many different fields of racing.

TLD has since expanded into a full-force operation, offering a complete line of helmets, apparel, and premium protection for off-road motorcycling and bicycling, as well as providing seasonal lines of sportswear and accessories.

 

 

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New Brand: 2 (X)IST

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Known for its cutting-edge fashion, contoured shapes, and superior comfort, 2(X)IST™ creates fashion-forward underwear and apparel designs to fit men's lives.

Founded in 1991, 2(X)IST has grown to become an iconic men's lifestyle brand with a style and fit for every occasion. 2(X)IST leads the evolution of fabrics, materials, and technology to create better fitting underwear, apparel, and accessories for style-minded, confident, modern men.

 

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New Brand Spotlight: Project:Canvas

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Project CANVAS was founded upon the principal that within every person lies a wealth of creativity. It’s a project that set out to empower youth and young adults across the world to believe in themselves. People are inspired by Project CANVAS to treat life as a canvas upon which they have the power to create their own masterpiece.

Every Project CANVAS pair of shoes is one-of-a kind, decorated with abstract versions of the three basic primary colors: Blue, Yellow, and Red. The three basic color platform provides a foundation for self-expression, individuality, and creativity.

The Project CANVAS concept is a vibrant, yet simplistic aesthetic that serves as a base for art, culture, and fashion to be expressed in a unique format accessible to all.

“Life is like a canvas. It begins blank and everyday is another brushstroke. Make your life a masterpiece.”

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Emerging Designer: Tonya Gross Millinery

What is millinery?

Millinery is the art of designing, blocking and trimming head wear using the finest materials. The word millinery was derived from the city of Milan, known for producing beautiful materials used in hat making.  Tonya Gross Millinery uses traditional hat making techniques to produce modern couture and ready-to-wear head wear.

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From hedge fund to head wear.

Tonya’s love for hats started at a young age. Finding hats in antique shops, deconstructing them and remaking them with beautiful trims, was her creative outlet and a way develop her personal style.  At 35, and many years into the financial services industry, Tonya had her “career epiphany”. Tonya left the hedge fund industry (and financial security) with a goal to lead a more creative life that would utilize her background in finance and love of design and accessories to launch her own business.  Tonya studied at the School of the Art Institute of Chicago to hone her skills and design aesthetic while exploring materials, sculpture, and hand sewing.  Tonya won a Raymond Hudd Millinery Award for Best Collection from the School’s fashion department. 

Tonya Gross produces seasonal, bridal and Kentucky Derby couture and ready-to-wear hat collections. She also collaborates with clients to produce one-of-a-kind head wear and has produced hats for the cast of the Real Housewives of New Jersey and designer Pamella Roland for Mercedes Benz Fashion Week in New York.  Tonya was awarded Hat Life Publishing’s “Hatty Award” for her contributions to millinery in 2008. 

Why hats?!

Zappos Emerging Designer, Emerging Designer Program, Emerging Designers, Zappos Emerging Designer Program, Zappos Emerging Designers, Tonya Gross, Tonya Gross Millinery, Tonya Gross hats, fashion hats,new brand spotlightIn 2007, Tonya Gross Millinery was launched in East Ukrainian Village, Chicago, IL, with goals to:  build a sustainable and profitable business, make a substantial contribution to the resurgence of hat manufacturing in the US, and to create new jobs in the fledgling Chicago fashion industry through an MIT or “milliner in training” program.   

One of the many joys of creating head wear is helping others exude confidence and identify his or her unique personal style.  When someone tells me, ‘I don’t look good in hats,’ or ‘my head is too small or too big,’ I look at this as a problem to solve!” says Tonya.  “I aim to evoke confidence and uniqueness with every quality hand-finished hat that will endure the test of time and trends.  I like the idea of pushing a traditional industry like millinery forward, using old techniques to make new, modern accessories.”

Shop Tonya Gross Millinery on Zappos.com!

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New Brand Spotlight: E! Live from the Red Carpet

The E! Live From Red Carpet® brand was designed to inspire women to have their own red carpet moments, whether they are attending a wedding, prom or any special occasion where they want to feel like a star! These gorgeous, sexy, trend-inspired shoes are the embodiment of affordable modern luxury.
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Every lady likes to get noticed, and stepping out in E! Live From the Red Carpet shoes are sure to get you noticed in all the right ways! From barely-there sandals to in-your-face stilettos E! Live From the Red Carpet has something for everyone.