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New Brand Spotlight: Jofit

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Jofit™ is an extensive line of athletic wear made for women, by women. Each piece is designed to fit and flatter regardless of size, activity, or age. The fabrics are created to perform, wick moisture, and maintain their shape.

It is fit for you and your lifestyle. Wear Jofit to run errands, shop, or dine in. It always looks as good post-game as it does pre-game. Clean, cool, athletic, comfy and sexy!

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New Brand Spotlight: Sovereign Code

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Since its formation in Los Angeles in 2009, contemporary label Sovereign Code has created vibrant collections of timeless and wearable men's fashion. Sovereign Code doesn’t spend time on runway shows or marketing gimmicks; creating great clothes that meet the needs of its customers is the brand’s sole driving force.

Sovereign Code began as a meticulous line of woven shirts running the gamut from classic to trendy, from dressy to casual. In time, the line expanded to include nostalgic tees and vintage prep-inspired jackets. From upscale blazers to casual shorts, Sovereign Code clothing embodies the brand’s core principle of "substance over form."

Sovereign Code clothing reflects the brand’s core belief that "well done is better than well said."

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New Brand Spotlight: K-Swiss by Billy Reid

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First launched in 2011, K•Swiss® by Billy Reid was created to update the shoe that Reid had known, worn and loved for years. This first collaboration set off an undying relationship. Each year since, the collaboration continues to marry the qualities of K•Swiss’ tennis heritage with the Southern aesthetics of Billy Reid designs to create a collection of classic footwear.

The endurance of these shoes represents the principal of Billy Reid’s namesake leather footwear; made from the highest quality materials and built to last a lifetime. This season’s K•Swiss for Billy Reid collection marks the fourth year of the collaboration and is the broadest line up, featuring new colors, fabrics and textures.

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New Brand Spotlight: Soft-tex

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For over 25 years, Soft-Tex® has been manufacturing and distributing fine specialty sleep products, including plush pillows and cozy mattress toppers. Innovative sleep product technologies and Memory Foam bedding make your mattress more comfortable for better rest. Soft-Tex furnishes many of the top retailers across the country and throughout the world with the best in basic bedding.

Headquartered just outside of Albany, New York, Soft-Tex takes great pride in every aspect of the manufacturing process. Soft-Tex's ambition has been—and always will be—to engineer the finest quality sleep products designed to provide customers with the highest level of sleep satisfaction.

As the world continues to change, so do the needs of consumers. That is why Soft-Tex remains focused on and dedicated to giving you a truly great night's sleep

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New Brand Spotlight: YFB Mini

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Coveted LA fashion brand Young Fabulous & Broke has launched their highly anticipated girl’s collection, YFB Mini™. Fashion industry icon and owner of the brand, Heidi Cornell McKenna, found inspiration within the sweet and curious spirit of a young girl’s ever evolving style.

The YFB Mini collection is fun, carefree, and colorful. With hand dyed, vibrant colors and washes, YFB has created a collection that is whimsical and sophisticated allowing young girls to use their imaginations and growing style to create unique outfit combinations that express their individuality.

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New Brand Spotlight: Aryn K

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Launched in 2002, Aryn K™ has become a distinct name within the global fashion industry. Born with a passion for the feminine and simple modern aesthetics.

Aryn K is known for its unique prints and signature silks specializing in women's contemporary clothing such as flowy dress, blouse, tank tops, skirts and pants. Every collection is designed with a sophisticated yet progressive sensibility. Admired by many, Aryn K has been worn by numerous celebrities and top fashion icons.

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New Brand Spotlight: Bill Adler 1981

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The year was 1981, and Bill Adler, then a young actor, found himself in search of a way to support his family during the Screen Actors Guild strike. He was encouraged by his brother to consider selling belts in Venice Beach—the hub of the burgeoning surf and skateboarding subculture. He took his brother's advice and, with his instinct and drive, launched Billy Belts—a simple belt stand on the boardwalk.

Over the past thirty years, Bill Adler has built his legacy on his artistic vision, determination, and integrity. Today, the Bill Adler brand of belts blends an inspiration of artistry and contemporary trends to always bring fresh ideas to the marketplace. Simply put, Bill Adler has been creating cool belts since 1981.

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New Brand: Poler

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Poler™ Outdoor Stuff makes gear for travelers, couch surfers, regular surfers, skateboarders, snowboarders, bicyclists, parents, kids, car campers, and anyone else looking for something rad to wear. If you're about great value, having fun on road trips, and spending quality time outdoors, Poler has got the stuff you need!

If you're someone who adventures all over the world wearing jeans, tees, and sneakers, or a person who carves their own path in the world without regard for what the posers and naysayers think, Poler Outdoor Stuff has got you covered.

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