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New Brand: Poler

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Poler™ Outdoor Stuff makes gear for travelers, couch surfers, regular surfers, skateboarders, snowboarders, bicyclists, parents, kids, car campers, and anyone else looking for something rad to wear. If you're about great value, having fun on road trips, and spending quality time outdoors, Poler has got the stuff you need!

If you're someone who adventures all over the world wearing jeans, tees, and sneakers, or a person who carves their own path in the world without regard for what the posers and naysayers think, Poler Outdoor Stuff has got you covered.


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Spring Break-Ready Swimwear Picks

With spring just mere days away, we’re pointing our focus squarely on sunny days lounging at the pool or the beach! But before we can get to working on our tans, we must first focus on the all-important swimwear.

With so many juniors swimwear styles, fits and colors to choose from, there’s no reason why your swim wardrobe can’t be as extensive as your wardrobe on dry land! With our awesome selection of barely-there bikinis to stylish one-piece suits to cover ups from the hottest brands,  you just might find yourself wishing for an endless summer!

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1. O'Neill Delilah Revo Tri Top + O'Neill Solids Tab Side Bikini Bottom

2. Roxy Spring Fling Strappy Bandeau  + Roxy Spring Fling '70s Lowrider

3. Rip Curl Bali Dancer Cover Up

4. Billabong Pacifica Rashguard



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Back to School: Watches

Don’t be late! Now that school is back in session, why not start off the school year right with a brand new watch? These stylish accessories keep you looking cool while keeping you in time for all your classes!

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1. Kenneth Cole New York "Rock Out"

2. La Mer "Artisan"

3. Juicy Couture "Pedigree"



1. Neff "Nightly"

2. Diesel "Rubber Company"

3. GUESS U0167G1


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Fresh Picks: 4th of July Red, White & Blue

Old Glory, The Star-Spangled Banner, The Red, White & Blue. No matter what you call it, the whole country will soon be brimming with patriotic spirit and pride as we salute our flag in honor of Independence Day.

So fire up those BBQs, get your sparklers ready and put on your stars & stripes and red, white & blues to show your love for the good ‘ol US of A!

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1. Sbicca Liberty wedge slides

2. Lucky Brand Americana Riley Shorts

3/4. O'Neill Americana Triangle Top & Freedom Hipster Bottom

5. Lucky Brand Tribal Flag Racerback Tank

6. Juicy Couture Rich Girl watch

7. Superga COTU American Flag sneakers


8. Quiksilver Patriot Tee

9. KR3W Medicate Board Shorts

10. Alternative Apparel USA Ringer Crew Tee

11. Element USA 50/50 Tee

12. Loudmouth Golf Old Glory Shorts

13. O'Neill Stars & Resin Tee

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Maui Jim Sunglasses for Every Kind of Dad

Dad may not exactly be into “accessorizing”, but one accessory he’ll surely reach for daily is a great pair of polarized sunglasses. Maui Jim boasts the most advanced polarized lens technology in the world, making them superb at eliminating glare while keeping colors true and crisp. This means quality and style that dad deserves this Father’s Day!

No matter what his personal style, there’s a pair of Maui Jim sunglasses that will suit dad’s taste for adventure…even if it’s just a round of golf on a sunny Saturday morning!

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Athletic Dad:

Maui Jim Makaha Gloss, Maui Jim Hot Sands

Stylish Dad:

Maui Jim Cliff House, Maui Jim Waterways

Casual Dad:

Maui Jim Stingray, Maui Jim Wiki Wiki

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New Brand Spotlight: Billabong Kids

One of our favorite surf lifestyle brands is now on! Billabong Kids offers the coolest and cutest clothing for your little groms. Each style is designed with the same attention to quality and style as their grown-up counterparts, which means your kids can skate, surf or just run around on the playground in their adorably cool Billabong clothes.

Check out Billabong Kids today!

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Ipath Introduces Vibram Outsoles!

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1. Ipath Cat Mid, 2. Ipath Adams, 3. Ipath Artisan, 4. Ipath Nite Owl

Vibram®, the original outdoor performance rubber company has taken their world-renowned technology and helped create the ultimate skateboarding sole for Ipath shoes.

For you skate enthusiasts out there, the superior grip and durability of the Ipath Vibram® outsoles are second to none! The result is enhanced board control and response; not to mention, just an all-around comfortable shoe for whatever the day brings.

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Style Personality of the Day: Junior Girls

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Hurley Phaona YC Woven Cami,Roxy Shadow Puppets shorts,Rocket Dog Chillout,Volcom Bueno Bolsa tote, Lucky Brand West Coast BFF Necklaces

Her style is laid-back, chill and effortlessly cool. Whether it’s hanging out with friends by the beach or going to an outdoor music fest, the Junior Girl’s style is adventurous yet steeped in casual flair.

For this particular Junior Girls ensemble, our stylists paired a slinky tank top with a pair of rolled-up denim shorts for a beachy look. The tribal print tote and crochet flats add to the outfit’s relaxed style.

Check out even more stylist-picked ensembles in our Shop by Personality page!