When Terry Kennedy isn't appearing in Snoop Dogg videos or tearing it up in SKATE (he will be in SKATE 3 this May), he is taking the skateboarding world by storm with the intensity that he brings to the sport. It's only fitting that Supra drops a signature TK Society Mid skate shoe on the masses. The classic mid-top silhouette incorporates modern styling while protecting your ankles and the notched heel allows for a full range of motion. The exclusive SUPRAFOAM® midsole provides the entire foot with impact resistance, optimal shoe flex, and board feel. Check out the video below of Kennedy going big and pick up a pair of TK Society Mid kicks at the Rideshop:

The groundhog didn’t see his shadow last week and that means Spring is upon us. If you are taking the kids on a vacation for Spring Break, turn to two of their favorite brands – Roxy and Hurley. From boardshorts to reversibles, we’ve got a little something for your girlie this Spring Break.

Since surfing is a heavily dominated by males, Roxy sought after those girls who were rippin’ and shreddin’ out there in the water with the boys. The girls were asking and Roxy answered. The Roxy Kids White Water Set is a colorful two-piece designed in a bold stripe print the triangle tankini top features the embroidered Roxy logo. If she likes a little variety, the Roxy Kids Double Trouble Reversible North Shore Set is a two-piece reversible bikini set that reverses to show a different pattern on the other side. Pair either suit with a pair of Candy Cove shorts, ideal for boarding or riding cruisers on the beach.

Hurley produces quality garments such as technical boardshorts, footwear, sandals, bags and accessories for the whole family. Hurley is always dreaming of the beach and it shows in their swimwear. Watch your little girl conquer the waves in the Hurley Kids Camo Reversible Halter and Retro Bottom. If she prefers pink, the Hurley Kids Puerto Rico Triangle Top and Retro Bottom features a groovy plaid design that takes pink to the next level. The banded top with criss-cross ties make for a solid fit, great for catching some waves.

The street's most reputable lifestyle clothing company, LRG, is back in a big way this Spring - not that they EVER fell off. Look for triple-stitched seaming, button-flaps and really clean lines this season. Their Core Collection is a classic take on men's fashion with branded the branded LRG giraffe adorning most pieces. The Core Collection Cardigan is one of their cleanest outerwear pieces to date. As if LRG's clothing wasn't enough, they drop the release of Kid Daytona on the world this Spring! Check out Kid Daytona's new video below:

Reef sandals were born from the surf, sand, and the minds of two brothers from Argentina, Fernando and Santiago Aguerre. Fueled by their passion for surfing and armed with a unique entrepreneurial spirit, the brothers acted on an idea to create a high quality, active lifestyle sandal. The two brothers founded Reef in La Jolla, California, and with $4,000 working capital, some hard work, dedication and some savvy marketing ideas, the brothers built Reef into a respected core surf brand by creating some of the best Reef sandals in the business. Times have changed, but Reef is driven by the same constant – they’re surfers at heart, drawing influences from a world filled with beaches, waves, and surf. 

Reef announced the official addition of seven young athletes to its already all-star team of footwear sponsored surfers. Joining surf icons Rob Machado and Mick Fanning, Reef has locked in youth prodigies, Conner and Parker Coffin from Santa Barbara, Luke Davis from San Clemente, Ford Archbold from Newport Beach, Sterling Spencer of Florida, Brian Toth from Puerto Rico and Peter Devries from Canada. 

To this day, Reef remains a core surf company with their revered collection of Reef sandals. With authentic and innovative products intended to nurture an incredibly fortunate lifestyle that involves surf, sensuality and a life filled with happiness, Reef and their beloved collection of Reef sandals will continue to thrive, no matter how high that next wave may be.

Our friends at Famous Stars and Straps know the streets better than anyone. Their latest tee, the Calibomb tee, showcases So-Cal-inspired tag print that drips down the front in sick style. The Famous team has been hard at work not only coming out with street-ready styles like the Calibomb, but also with artists such as Yelawolf getting signed to Shady Records. Check out what their skate team has been up to below (warning: there are some epic bails in this video. Don’t try this at home): 

Ditch work and go skating in style with a little help from Hurley and Volcom. The Rideshop is loaded down with skate-ready styles that are perfect for work or play for men, women and children. 

Volcom actually started when Richard Woolcott and Tucker Hall skipped work to go snowboarding. Since its humble inception, Volcom has prided itself as an innovator in producing the best possible skate and snow –inspired products for all ages. For years, Volcom has been on the forefront of design, fashion and quality. Slip into the Volcom Crashland L/S for the ideal blend of style and wearability. The poly rayon fabrication makes for a durable and comfortable top that is built to ride. The full snap-up front closure makes it easy to take off too. 

Hurley is based on a love of the ocean and its constant state of change. With deep roots in beach culture, Hurley is all about inclusion and positivity. The brand was started with the idea of facilitating the dreams of the youth. Music and art are the common threads that bring us all together. You're sure to make the scene when you roll up in the Hurley Barrel. The warm, Sherpa-lined flannel has this shirt going the extra mile on the slopes or a cool skating day. The zippered and button-flap chest pockets are the ideal home for your MP3 player or cell phone. 

All work and no play give riders a bad day. Hit up the Rideshop for your gear and everyday clothing before you head out for your next shredventure.

No matter if you're a beginner or an old pro, the clean-cut design of the KR3W Freshman Watch gets you back to the basics of true style. Kick it old school with a standard three-hand display in a clear plastic case with stainless steel caseback. Available in several colors, the Freshman will keep the hazing away and the haters at bay. KR3W apparel fuses the gap between streetwear and high end fashion, offering nothing but the best and latest. Fusing music, art, skate and street sense, KR3W has become the choice clothing for Chad Muska, Terry Kennedy, Jim Greco, Tim Anderson, Erik Ellington, Antwuan Dixon, Tom Penny and the Daggers to name a few. KR3W clothing is a leader in the game. Live out the lifestyle through KR3W apparel on Zappos Streetwear

Shaun Neff dropped by Zappos HQ to tell us about their upcoming Spring collection that promises to be the illest season in Neff's history. Neff has a fantastic backstory about a guy with a dream. Shaun wanted to make it so bad that he stopped at no cost to get there. The company’s grassroots approach to riding has cemented Neff in the snowboard game forever. Success has allowed Neff to take their message and their merchandise global, distributing to over twenty-five countries. Neff is not a company to sit back and relax, though. It is always looking to the future and will continue to promote its unique style at home and around the world. Whether they are hanging out with Snoop and Lil Wayne or tearing up the Utah slopes, Neff knows the biz. Check out the video of Shaun’s visit below and get all of your Neff products at the Rideshop: