Carla (our sock buyer), Janelle (one of our customer loyalty representatives), Jay (our Product Info guy for Athletic) and I had a great opportunity to go out to Burlington, North Carolina, to see the life of a sock – Well, how a sock is crafted anyway. We were fortunate to go on this trip because of the good heart of the Wrightenberry Mills peeps. Tom Weber, our main man at Wrightsock (Tom R O C K S!), came to our ‘Treat your Feet Expo’ (an expo we hold for our employees that gets them familiar with all the brands and products we have on the site) we had at Zappos the end of last year. Tom offered up a trip to NC for us and a lucky raffle winner – TOTALLY AWESOME and really, really generous – So, Thanks Wrightsock!
You have no idea how crazy the whole process of making socks is until you go to a sock mill. WOW! The machinery, the rolls and rolls and rolls and rolls and rolls and rolls and rolls of yarn, the amount of people that physically touch a good quality sock- All of it, absolutely unreal. Wrightsock is a double-layer sock that adopts the idea of two pieces of fabric that rub against each other rather than one piece of fabric rubbing against your skin AND it wicks moisture away from the foot – BLISTER FREE, and it totally works.