While it is never in good taste to generalize about people there is one undeniable trend among those in the Skateboarding community. Not only do they generally love a good session of shredding and grinding at a local skate park but they often times turn to snowboarding during the winter months. Oh yes, and one more thing. They usually love Bob Marley. I mean, who doesn’t love Bob Marley?

This is where the Matix Clothing Company’s Asher Rasta Black Hoodie comes in. Warm enough for the coldest winter yet breathable enough to be worn in the fall or early spring, the Asher Black Hoodie really is a jacket for all seasons. Not only does this hoodie look cool and keep you warm but it also makes a statement for anyone out there who loves to skate, snowboard and rock out to Bob Marley’s seminal album “Rebel Music.”

The Matix Clothing Company Asher Rasta Black Hoodie has Kangaroo pouch pockets on either side and is fully lined with nylon to help keep you cool. For a textured look and feel the Asher Rasta Black Hoodie has banded cuffs and waist. Why is that important? So many hoodies are loose around the wrist and waist that they make people who may be physically fit look fat. Always remember that wearing loose clothing is not a cover up—it will just make you look overweight.

This hoodie is also 100% machine washable, available only in black with a small red, yellow and green rasta emblem, this hoodie is sure to sell out quickly. So, regardless of where you are or what you are doing, the Asher Rasta Black Hoodie will not only keep you warm it will also express your vast and varied interests.

Emerica has been noticing a “product review” trend lately on YouTube. More specifically skaters making their own personal reviews of skate shoes on the web to let their voices be heard. These reviews are straight from the skaters mouths (literally). They are not sanctioned by companies, and are a clear example of skaters empowering themselves to speak out individually and independently to let there voices be heard. So, Emerica just launched a blog on the Emerica site called Emerica’s Review Tube ! This blog will seek to collect this information in one place on the Emerica site, via YouTube, for Emerica users to see, get inspired, and create their own personal reviews. It will also promote even greater integration and connection with Emerica , and allows them the opportunity to learn invaluable insights directly from the skaters themselves. Take a minute to check out the blog and for all your Emerica shoes and clothing needs be sure to visit the Zappos Rideshop !

DC is proud to announce the release of Dyrdek Collection from pro skateboarder Rob Dyrdek. Dyrdek’s collection is a first for both himself and the brand, as its premiere athlete designed collection. The Dyrdek Collection includes footwear, apparel and accessories, all which feature signature branding and a custom print. The collection will launch to retail stores beginning October 1, 2009.

The collection was designed to fit perfectly in Dyrdek’s life, with custom fit denim for skateboarding, lightweight zip fleece, T-shirts, hats, wallets, a leather jacket and a new footwear model. A “water” pattern, representing the collection’s theme of “Fantasies Run Deep” is used across the collection as the lead print on t –shirts, fleece, and hats, as well as on interior linings of jackets, accessories, and footwear.

“After nearly 15 years with DC , I am excited to launch my first full collection of footwear,
apparel and accessories,” said Dyrdek. “I wanted the Collection to reflect my life, so I incorporated everything from pieces for skateboarding and everyday wear to aspects of my history, like a completely updated model of my first ever shoe with DC .”

Dyrdek’s latest shoe, the RD1 Mid, sits at the center of the collection and draws design cues from Dyrdek’s first ever shoe with the brand. Dyrdek joined DC Shoes in 1995 and set out to design the first-ever skateboard shoe with an athletic shoe’s performance features and look. The result, the Dyrdek1, was the first skateboard shoe to feature protective nylon lace loops. Dyrdek’s signature shoe was met with unprecedented approval by the skateboarding community and sold out in record time.

Fifteen shoes later, the updated RD1 Mid model now comes in two colorways as a mid top with perforated leather and custom lining, but features the same paneling and lace loops from the Dyrdek 1 that revolutionized skateboarding footwear. The code “RD0915AW” is branded into the heel of the shoe, reflecting the original branding on the tongue of Dyrdek’s first shoe,“RD9501AW”, which combined his initials (RD) with the year (‘95), shoe model number (01) and his board sponsor (Alien Workshop).

Be sure to check out all the latest DC gear from the Zappos Rideshop!

DC

It takes a little extra something to stand out front he crowd these days. And in most cases, those who stand out do it fairly effortlessly. One look at Kyle Loza’s riding style and the innovation and individuality he’s brought to Moto X in the last few years and you instantly realize he’s one of those people. Kyle epitomizes what etnies is and they are proud to welcome him to the etnies apparel team! Check out all the lates etnies gear from the Zappos Rideshop !

Emerica is back with another Blueprint collab shoe, the Francis Lo . Blueprint Pro, all-terrain ripper, artist, music aficionado, London resident-call him what you will-Vaughn Alfred Baker has been ruling the UK/European skate scene for quite some time now. For proof, check out his parts in blueprints first broadcast and lost & found videos.
After A round of recent injuries and ups and downs in his personal life, Vaughan is back, better than ever, and amped on the newest Emerica + Blueprint collaboration shoe. Spread some cheer with the Vaughan and get the newest Emerica Blueprint Collab – the Francis Lo from the Zappos Rideshop today!

Zappos Rideshop

Here’s one for the ladies! Etnies Girl is loving fashion lately. For etnies Girl this fall is all about fun patterns, pop color, rich textures and clever little details. The etnies Sew Rock Series takes a cue from art school fashionistas and the ever-creative DIYers know for taking trends and making them their own. Check out the girls Fader special edition Sew Rock colorway on the Zappos Rideshop today!

Lakai has added a couple new styles to their “Recycled Program” for Back to School. Introducing the Mercer Recycled and the Carroll Select Recycled. Reducing waste impact is a global responsibility. Lakai has chosen to do their part by applying excess shoe materials that would otherwise be thrown away to selected styles each season. These styles also feature soles comprised of new gum rubber mixed with regrind rubber waste, reducing new material by up to 40%. Expect unique color and material combinations from all of Lakai’s eco-friendly Recycled Program shoes. Check out some of the other recycled styles: The Manchester Select , the Koston Select and the MJ-2 Select . New styles available now from the Zappos Rideshop . Breathe!

Zappos Rideshop

Mo knows texting. Mo knows Call of Duty. Mo knows S.K.A.T.E. Mo knows Simi Valley. Mo knows Bagakoos. And now . . . Mo knows shoes! Introducing personalized Manchester Select and Commerce LK color ways by Mike Mo for Fall 2009. Get the Manchester Select from the Zappos Rideshop available now!