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New Brand Spotlight: HUF

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Founded in 2002 by professional skateboarder Keith Hufnagel, HUF™ is an independent purveyor of premium apparel, footwear and skateboard goods. HUF embodies the counterculture from which it was conceived with authenticity and forward-thinking evolution.

This season’s latest collection of HUF t-shirts, sweatshirts and sneakers reflect the street smart and sleek designs that the brand is known for. From the simple HUF Original Logo Tee to the retro-inspired HUF Choice sneaker, HUF is committed to taking the world of skateboard style to a whole new level of cool wearability.


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The X-Games Marana from etnies

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To commemorate this year’s X-Games in L.A., etnies has created a new limited-edition colorway for the Marana (Ryan Sheckler’s signature style). This bold red-and-black combo looks even more street-savvy thanks to the addition of a gold foil etnies symbol and just a small dose of black patent to round it all out.

Get your etnies X-Games Marana today before they’re history!

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The Hype is Real: etnies Launches the Marana One Year Early

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When Ryan Sheckler speaks, his fans listen. That’s why when the 22-year-old pro skater sang the praises of the new etnies prototype shoe he’d been rocking, skaters from all over took to social media to show their unwavering desire to get their hands on the same pair!

This isn’t just some well thought out marketing hype concocted by etnies, mind you. The Marana (named after the street where Sheckler lives) is legit. The real deal. It's been tried and tested by Sheckler himself, and the verdict is: it’s hands down the “longest-lasting shoe he’s ever skated”.  With a big name like Ryan Scheckler organically brewing up so much hype over the “most comfortable model he has ever had”, it’s no surprise the Marana became so in demand --to the point where etnies decided to launch the model a whole year early!

Now you can get your hands on the etnies Marana to see what all the well-deserved hype is all about!

See what Ryan Sheckler himself has to say about the etnies Marana in the video below:

Introducing the etnies Marana with Ryan Sheckler from etnies on Vimeo.

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New Brand Spotlight: 9five

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The concept of 9five™ started in the very same year in which it shares its namesake (’95). Their first sunglasses offering, however, manifested itself in 2009 with the launch of their Spring/Summer Collection.

Taking inspiration from a classic era in skateboarding, along with the counter culture that supported it, 9five draws vibe and style from the skateboarding obsessed, crate-digging niche that thrived during this golden era. Those lucky enough to have been a part will certainly see the parallels in the core of their eyewear design, as well as 9five’s drive to modernize their influences and look past what’s current.

Check out 9five sunglasses on!

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New Brand Spotlight: Destroyer

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Destroyer produces some of the most technologically advanced kneepads and protective equipment on the market. With innovative air-flow foam, perforated neoprene straps, and heavy-duty nylon caps, pads from the Destroyer professional series has upped the ante, allowing amateurs and pros alike to sharpen their skills with lessened worry of injury.

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Limited Edition: DVS x Cadence Inmate

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Looking for a cool holiday gift for the cyclist or skater on your list? We highly suggest checking out the fourth collaborative installment between active clothing brand Cadence and DVS Shoe Co. –the Inmate Cadence. We love the cool combo of classic elements in this distinctive shoe. The denim toe box mixed with the tan leather make the Inmate Cadence a destined favorite for the style-conscious guy. Pick up a pair before they’re gone!

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Zapponian Spotlight: Gonzo

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This week’s Zapponian Spotlight might look familiar to you, and for good reason. Christopher, better known as Gonzo, has graced quite a few of our funny Zappos TV videos. He works for our awesome AV team as our in-house culture videographer, which means Gonzo has one of the coolest jobs around: capturing Zappos Culture on video!

Gonzo is originally from Puerto Rico and has been making skate films for about eight years. He’s currently working on his third feature-length skate film.

We asked him the usual ZS questions, and here are his answers:

Pick 3 words to describe your personal style.

G: Gnar (short for gnarly), Steeze and shred

Who is your favorite musician or band?

G: Can’t narrow this to one down, so I'll go with Sublime, Jay-Z (first 8 albums), Pixies, Ludacris, Dead Kennedys, Black Flag, and Eminem.

Name 3 things you never leave home without?

G: Skateboard, sunglasses and iPod

If you could have dinner with one famous person, who would it be?

G: Rosario Dawson so I can see if I stand a chance!

What’s the weirdest thing to ever happen to you?

G: When I found out that PBR (Pabst Blue Ribbon) is actually the hipsters’ beer of choice. Weird.

What’s your favorite part about working at Zappos HQ?

G: Other than the free iced tea, I would have to say the people here. I love em!! They are literally like family to me. Oh, and that I can skate around in the parking lot!

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LRG Fall 2011 Takes it to San Francisco

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The LRG Fall 2011 collection gets much of its style inspiration from the eclectic streets of San Francisco. The city by the bay even served as backdrop for LRG’s latest photoshoot and Fall 2011 lookbook video.

The video features musicians Mayer Hawthorne and Bilal, as well as LRG snow team rider Chris Grenier and skate team riders  Tom Asta, Felipe Gustavo, Karl Watson and Jackson Curtain.

LRG Fall 2011 from LRG on Vimeo.

Check out all the new LRG styles on!