In August 2014 a cute new friend made its first appearance on the iconic Zappos box. He’s the “Do More with Less” Frog, and his presence and message is to promote green thinking and sustainable behavior. He’s named after Zappos Core Value #5 – Do More with Less. You might even be reading this blog for the first time thanks to Frog! Woo hoo!
The new images of the “Do More with Less” Frog and the message of sustainability revolve around the “Three Rs” – Reduce, Reuse, Recycle. At Zappos we understand that as our business grows so does our environmental footprint. We also know that our biggest environmental impacts are associated with our logistics – our boxes and our shipping practices.
Reduce – We realize that this is our job. We try hard to reduce the number of packages we send back and forth by offering features on Zappos.com to make sure you order right the first time. We also try to ship your footwear and apparel order in the right sized box. Sometimes when we’re operating at “ludicrous speed” (Spaceballs, 1987) we get it wrong and you receive a small item in a big box - we’re working on that.
Reuse – This is a chance for our customers to be creative and have fun with reusing our boxes. Have you ever used the box as a luxury lily pad like the “Do More with Less” Frog? Let us know the craziest way you’ve reused our box and send us a pic on Twitter (@ZapposLEAF)! We’ve also had discussions about whether or not returned boxes are fit to be sent out again. These discussions are healthy and lead to innovative ideas.
Recycle – We hope you’ll recycle your Zappos box once you’re finished with it. Cardboard is one of the most recyclable materials in the country and there is a flourishing market for it. If you’re currently an avid recycler – HIGH FIVE! If you’re not currently recycling, give it a try. If your neighborhood or apartments do not offer recycling, start that conversation with your neighbors.
As Zappos’ customer base grows, so does our potential to talk with many new friends about the impacts we all have on the world. We’re excited to Build Open and Honest Relationships With Communication (Zappos Core Value #6) with you about your thoughts on the environment.
PS: Is the Frog a he or a she? LOL It is up to you to decide; all we know is that the Frog is pretty darn cute and has great eyelashes. Shoot, I have long eyelashes myself… and I’m a dude.