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New Brand Spotlight: Super Eyewear

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SUPER, by RETROSUPERFUTURE®, ignited the phenomenon of acetate sunglasses. They are made in multiple color gradiations, which has generated a big trend starting in 2007. Super is the first brand to produce a complete range of fashion sunglasses combining these characteristics together with a very high quality manufacturing process.

SUPER sunglasses are made to the highest possible standards, hand made in Italy by the best manufacturers and with the best materials. For this reason, SUPER also decided to adopt ZEISS lenses, which guarantee an extremely high level of protection to the eyes in all conditions.

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New Brand Spotlight: Eyebobs

eyebobs,new brand spotlight,eyebobs readers,readers,reading glasses,eyebobs reading glasses,eyebobs sunglasses,subglasses,eyebobs readers, stylish eyewear,eyeweareyebobs® creates distinctive, high quality eyewear for the irreverent & slightly jaded. With tongue planted firmly in cheek, we outfit the eyes of the smart, sarcastic & style-conscious among us.

Handmade with Italian plastics and state of the art metals, eyebobs® are not your run-of-the-mill, drugstore readers! Reading glasses are more than just a tool to help you see, they're an opportunity to accessorize your eyes. Express your personality and make a statement with eyebobs®.

 

 

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Fresh Picks: Stylish Sunglasses

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The perfect pair of glasses is to a summer wardrobe as a frame is to a picture; it just ties everything all together. We love using sunglasses as sort of a punctuation to our outfits, giving them that added flair.

Take a little liberty in picking shades that have some personality! Bold eyewear can do wonders for your style repertoire.

Here are just some of our favorite stylish shades that are brimming with personality:

1. Smith Optics I Ski Edition: The modern-meet-retro feel of these sunglasses are perfect for both guys and gals.

2. Ray-Ban Boyfriend: These sleek shades are large and in charge!

3. Lilly Pulitzer Spritzer: These retro-style readers fully embrace the whole cat-eye look that’s so hot for any season. Plus, we adore the floral print accent on the sides!

4. Lucky Brand Aurora: The oversized 1960s design lends itself to all your boho-inspired ensembles.

5. Betsey Johnson BJ 216: A pop of animal print gives these sunglasses an edgy feel.

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Ray-Ban: Shades That Stand The Test Of Time

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When it comes to sunglasses, it’s safe to say that Ray-Ban has forever cemented itself into the fabric of American pop culture with its two timeless, always-cool classics: the wayfarer and the aviator. These two classic unisex styles have become legendary icons in their own right, seen in movies, magazines and on the faces of some of the world’s most famous people.

Whether you go for the epic good looks of the Ray-Ban Aviator (a-la Tom Cruise in Top Gun), or go for the slightly rebellious and often-imitated, never-duplicated style of the Ray-Ban Original Wayfarer, the result is a look that endures through decades of fleeting trends.

Check out the Ray-Ban collection on Zappos.com for the latest and greatest versions of these two iconic classics.

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New To Zappos: RAEN Optics Sunglasses

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RAEN Optics is an independent eyewear brand driven by classic, timeless design. Bridging the gap between performance and fashion sunglasses, RAEN Optics strives to give their styles an effortless wearability without sacrificing aesthetics. RAEN Optics sunglasses have developed a stylish cult following for their classic-meets-modern sensibility. There’s nothing pretentious about these sunglasses; their style and function are one cohesive unit.

RAEN Optics pays homage to the iconic styles of past decades while keeping a decidedly fresh approach to eyewear. Their versatile styles are both timeless and of-the-moment, simple yet relevant. RAEN sunglasses have been featured in both fashion and lifestyle magazines around the globe. Their attention to detail and quality has become a benchmark for this fresh eyewear brand that's worn by musicians, celebrities and style-conscious people.

Check out the effortless style of the entire RAEN Optics collection for yourself!

 

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Weeman Sports the New Von Zipper Drydock Sunglasses

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Von Zipper is in the business of promoting sunglasses, snowboard goggles and MX goggles that revolve around the surf, skate, music, snow, MX and wake lifestyles. When it came time to release their new impact-resistant Drydock shades, they needed a battle-tested vet to put it to the test - enter Weeman of Viva La Bam and Jackass fame. The Grilamid nylon frames are flexible in all temperatures, shatter resistant and possess a high memory to ensure the frame retains its shape and fit, regardless of how many times you’re launched from a shopping cart. The impact resistant polycarbonate lenses are distortion free, optically correct, and have maximum scratch resistance to make sure you come out looking fresh. Check out the video below of Weeman sporting his new Drydock shades from Von Zipper and make sure you head over to the Rideshop to pick up a pair for yourself:

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Chic Sunglasses From Ralph Ralph Lauren Eyewear

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A historic fusion of art, fashion and technology, Ralph Ralph Lauren Eyewear is an expression of the Ralph Lauren spirit at an accessible price point. It features the latest looks and trends, as well as some more classic looks, and vibrant colors for a feminine, flirty and fun look.

Contemporary, sexy and understated, the Ralph RA4026 represents the signatures of Ralph Lauren. The plastic lenses with UV protection will keep your eyes safe from the sun’s rays. The Ralph line of sunglasses can take your outfit from drab to fab in seconds. Always keeping in line with the hottest trends while still giving a nod to retro-chic stylings, Ralph Ralph Lauren Eyewear sunglasses are for the lover of things that marry high fashion and fundamental functionality.

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DVF Eyewear For The Independent Woman

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Built on the idea that women can be both feminine and independent, DVF has grown into a global luxury lifestyle brand with a complete collection of ready-to-wear, swim, accessories, handbags, shoes, and even luggage, all the while staying true to its core values. Before you take your Spring vacation, make sure you pack a hot pair of DVF sunglasses. Make a strong statement with the sassy DVF504S sunglasses from DVF. The metallic knot detail at the hinges accents gorgeous gradient plastic lenses with 100% UV protection. Your new shades come in a signature protective case too. Accessorize with DVF eyewear from Couture.Zappos.com.