Living the Wild Life…that’s what the L-R-G Summer Collection is all about. Days spent chillin’ at the pool, hanging out with friends, listening to music, taking it easy (or getting a little crazy!). We can’t think of a better season to rock your L-R-G!

1. Clubhouse Tee, 2. Gang of 47 Henley Tee, 3. Slow Sailing Top, 4. Giraffe Stripe Boardshort, 5. Fresh Outdoors Tee, 6. Steady Rocking Classic Cargo Shorts

Reef Umbrella Drink Tee, O'Neill Hudson Walkshorts , DC Block Spartan High sneakers, L-R-G Core Collection Tree New Era ® hat

He lives to ride and loves the laid-back life. Whether he’s in SoCal, the Midwest or the East Coast, his style is uncompromisingly chill.

Today’s outfit was put together by our stylists with the board-riding dude in mind. The beach-inspired tee, comfy shorts and high-top skate shoes are all about California style, no matter where you may be.

Cruise into the new and improved Shop by Personality pages for even more men’s outfits to make shopping fun and easy.

The LRG Fall 2011 collection gets much of its style inspiration from the eclectic streets of San Francisco. The city by the bay even served as backdrop for LRG’s latest photoshoot and Fall 2011 lookbook video.

The video features musicians Mayer Hawthorne and Bilal, as well as LRG snow team rider Chris Grenier and skate team riders  Tom Asta, Felipe Gustavo, Karl Watson and Jackson Curtain.

LRG Fall 2011 from LRG on Vimeo.

Check out all the new LRG styles on Zappos.com!

Our deepest thoughts and condolences go out to the family and friends of LRG co-founder Jonas Gregory Bevacqua who passed on May 31st. His vision made LRG into the brand it is today and he will be remembered as a fashion visionary. He aimed to bridge gaps between music, art, sports and family. Read the letter from the LRG Family on their website HERE. 

Even though summer doesn’t officially kick off until after Memorial Day weekend, which is well over a month away, we think it’s never too early to start planning out all the beachside and poolside fun to be had this season. It’s also never too early to start planning out your beach outfits, specifically your swimwear.

This summer, liven up your beach attire by wearing a pair of bold boardshorts!  Boardshorts are kind of like Hawaiian shirts, they give you the liberty to be as loud and out there as possible. Here are some of our favorite boardshorts that are brimming with fun personality:

L-R-G Burgers Boardshort: The juicy print on these might just induce some hungry stares at the beach…and we think that’s just awesome.

O’Neill Party Pack Boardshort: Whether you love to shoot pool or keg stands and red party cups, these shorts are ready for any party you can throw at them!

Quiksilver Cypher Receiver 21”: Send out the right frequencies with the modern graphic on these sick shorts.

L-R-G High Bingus Boardshort: The iconic tropical flower, the hibiscus, gets a cool artistic touch with these colorful boardshorts. It’s definitely a step up above the typical floral boardshort.

For more cool summer clothing, check out the Zappos Rideshop!

Streetwear and lifestyle clothing giant L-R-G collaborated with soul musician Aloe Blacc to remake the music video to his hit song "I Need A Dollar". The awesome video was directed by Jeff Woodings and shot right here in Zappos' backyard of Las Vegas. If you look closely, you'll see that part of the video was filmed in the hip and trendy Cosmopolitan Hotel and Casino on the Las Vegas Strip!

Check out Aloe Blacc's remade music video below, and of course, check out the entire L-R-G line on Zappos!

Aloe Blacc - I Need a Dollar from LRG on Vimeo.

The street's most reputable lifestyle clothing company, LRG, is back in a big way this Spring - not that they EVER fell off. Look for triple-stitched seaming, button-flaps and really clean lines this season. Their Core Collection is a classic take on men's fashion with branded the branded LRG giraffe adorning most pieces. The Core Collection Cardigan is one of their cleanest outerwear pieces to date. As if LRG's clothing wasn't enough, they drop the release of Kid Daytona on the world this Spring! Check out Kid Daytona's new video below:

Since 1999, L-R-G, Lifted Research Group, is arguably the leader of lifestyle/streetwear fashion by providing fresh styles and trend setting fashion. Think of them as a support group for the independent and underground culture. L-R-G is trying to put the spotlight where they think it really belongs, because it is much more than clothing and concepts, it is a way of living. We can’t wait to get the Spring 11 line for you. Check out the video above to see what you can look forward to this upcoming season and get all of your L-R-G gear at Zappos Streetwear. Follow @zappos_street on Twitter for up-to-the-minute updates on new styles and trends that are built for the streets.