From October 3rd to the 13th, the historic Charles River Esplanade in Boston is being illuminated by the lucy® Light Forest to uplift and celebrate those who are dedicated to living an active lifestyle.
This interactive light experience was designed to track individual movement, responding to each runner that passes through it, radiating beautiful amber hues and complementary sounds. This unique urban installation was meant to emanate the well-deserved joy and euphoria that comes after a strenuous workout.
“We know that our customer participates in many activities and we wanted to find a way to acknowledge what she is doing and celebrate her commitment to a fit and active life,” said Dawn Dzedzy, Director of Brand Marketing. “With the lucy Light Forest we hope to take that everyday movement and provide a beautiful moment of affirmation and celebration to share.”
Along with the light installation, lucy is also curating a series of expert-hosted group runs, boot camps and yoga classes in the Light Forest.
The lucy Light Forest will continue to celebrate movement and the women who love it in new destinations across the US throughout 2014 and beyond!