She sizzles on screen, makes a smoldering photogenic splash in the current issue of Interview magazine and come this fall, the public will get a double dose of her beauty with her new Calvin Klein ads and commercials. Ms. Mendes, who modeled for Calvin along with Kate Moss and Mark Wahlberg in the ‘80s, will reprise her role as a model for the brand’s new Seductive Comfort Calvin Klein intimate collection, as well as be the face/body of Calvin’s Secret Obsession scent.
This pairing is a natural match, as it has been reported often that Ms. Mendes favors CK intimates for red carpet appearances, and told WWD on July 22, “I wear Calvin Klein G-strings all of the time on the red carpet and while shooting for a film because you don’t see the panty lines.” The scent’s television ads, banned from airing in the United States for being to racy, were shot by the famed photographer Steven Miesel (yes, the genius behind the July issue of Vogue Italia), and are a departure from the old ads where only very thin models were used. This departure seems less about embracing larger body types, but more about being womanly and accepting who you are. The print ads, showing Eva in states of repose — the first shows her laying upside down on the floor in purple underwear, tossing aubergine satin pillows in the air — will break in American fashion magazines in September and internationally in October. The scent, more floral than the original — notes of plum, jasmine, tuberose, woods, amber, vanilla, and sandalwood — will also premier in September. If we could forecast Eva’s horoscope for the fall, the number nine would be her lucky number, and the September road would be paved with millions (as in her contract fee of five million).