Project CANVAS was founded upon the principal that within every person lies a wealth of creativity. It’s a project that set out to empower youth and young adults across the world to believe in themselves. People are inspired by Project CANVAS to treat life as a canvas upon which they have the power to create their own masterpiece.

Every Project CANVAS pair of shoes is one-of-a kind, decorated with abstract versions of the three basic primary colors: Blue, Yellow, and Red. The three basic color platform provides a foundation for self-expression, individuality, and creativity.

The Project CANVAS concept is a vibrant, yet simplistic aesthetic that serves as a base for art, culture, and fashion to be expressed in a unique format accessible to all.

“Life is like a canvas. It begins blank and everyday is another brushstroke. Make your life a masterpiece.”

When Ryan Sheckler speaks, his fans listen. That’s why when the 22-year-old pro skater sang the praises of the new etnies prototype shoe he’d been rocking, skaters from all over took to social media to show their unwavering desire to get their hands on the same pair!

This isn’t just some well thought out marketing hype concocted by etnies, mind you. The Marana (named after the street where Sheckler lives) is legit. The real deal. It's been tried and tested by Sheckler himself, and the verdict is: it’s hands down the “longest-lasting shoe he’s ever skated”.  With a big name like Ryan Scheckler organically brewing up so much hype over the “most comfortable model he has ever had”, it’s no surprise the Marana became so in demand --to the point where etnies decided to launch the model a whole year early!

Now you can get your hands on the etnies Marana to see what all the well-deserved hype is all about!

See what Ryan Sheckler himself has to say about the etnies Marana in the video below:

Introducing the etnies Marana with Ryan Sheckler from etnies on Vimeo.

TGIF! One thing that never gets old: living it up on the weekends.

Check out the new Osiris campaign video dedicated to the young and young at heart:

Go to the Osiris shop on Zappos.com to see their latest styles!

Looking for a cool holiday gift for the cyclist or skater on your list? We highly suggest checking out the fourth collaborative installment between active clothing brand Cadence and DVS Shoe Co. –the Inmate Cadence. We love the cool combo of classic elements in this distinctive shoe. The denim toe box mixed with the tan leather make the Inmate Cadence a destined favorite for the style-conscious guy. Pick up a pair before they’re gone!

Globe puts the pedal to the metal with a limited edition Globe Encore. This special collaboration between Globe and NASCAR® racer Marcos “Devil Racer” Ambrose makes the perfect gift for the racing fan in your gift list. Pick it up before it speeds away.

1. Ipath Cat Mid, 2. Ipath Adams, 3. Ipath Artisan, 4. Ipath Nite Owl

Vibram®, the original outdoor performance rubber company has taken their world-renowned technology and helped create the ultimate skateboarding sole for Ipath shoes.

For you skate enthusiasts out there, the superior grip and durability of the Ipath Vibram® outsoles are second to none! The result is enhanced board control and response; not to mention, just an all-around comfortable shoe for whatever the day brings.

You may remember a few months back when we featured the DVS Daewon Song 12’er sneakers. Recently, pro skater Daewon Song partnered up with DVS yet again, this time in collaboration with Almost Skateboards, to create the latest version of the 12’er.

This new colorway features the same sleek, simple design as the original, with a custom-designed lining and flag label. Two skateboard power houses in one superbly classic skate shoe! Pick up your pair before they’re long gone.

DVS | DAEWON X ALMOST | DAE vs DAE from DVS Shoe Company on Vimeo.

Ever since its inception back in 1993, Toy Machine has become a household name of sorts in the skateboarding world. Last month, Emerica launched its much-anticipated collaboration with Toy Machine with the awesome China Flat collection.

We’re all about the in-your-face Toy Machine graphics and sleek, streamlined slip-on design of this collaboration. Pick up a pair today! Better yet, mix and match these bad boys for extra pop as you cruise around this summer.