SKORA believes in manufacturing running footwear with an approach that is practical, honest, and realistic to a runner’s needs. For this reason, the entire SKORA shoe line is designed for real runners in the real world.
After a blown IT band, 18 months of physical therapy, and an exorbitant amount of money spent on orthotics and shoes, founder and CEO David Sypniewski came to the realization that if he wanted a running shoe that allowed him to both run and enjoy running, he would have to make one himself.
In a search to be pain free, Sypniewski discovered the benefits of barefoot running. He found that when his foot was able to strike the ground naturally, striking at the mid-foot instead of the heel, he was able to run longer with less pain and a greater sense of natural stability. As a result of this pursuit, SKORA running shoes became a labor of love, culminating in 12 years of working endlessly to craft better running footwear.
Each SKORA shoe is built with the principle of combining the benefits of natural-inspired running with the best, and necessary, enhancements that technology has to offer. Instead of continually seeking out new features and technologies to add, SKORA looks for unnecessary features to remove. The driving belief behind the brand is that the best running shoe is one that complements the body, without hindering its natural performance.