El Naturalista Campos Ella in Indigo

Supporting people who help other people. This is the overarching cause that footwear brand El Naturalista supports with their We Believe In People initiative. It’s simple. When you purchase a pair of El Naturalista shoes, you will find a card in the shoebox with a personal code. Go to the We Believe in People site, pick one of the 4 projects/countries you would like to support, and you’re on your way!

The dynamic men behind the Bogosse label are Haitian-born brothers Patrick and Fabrice Tardieu. Bogosse, translated, means handsome in French. Since its inception in 2004, Bogosse has created an imprint in the world of men’s fashion by influencing trends in men’s shirting. Constantly reinventing the iconic dress shirt, Bogosse creates non-traditional designs, as each stitch, seam and idea comes to life in a way that is reflective of the highest level of craftsmanship and innovation.

Fit is paramount and the Bogosse silhouette is slimming and compliments the body by cutting close to the body, yet maintains enough drape to be versatile when worn alone or undera jacket. Shoulders have a masculine shape and are also constructed close to the body--the result is modern, sleek and tailored.

Premium manufacturing imbues each piece with an artisan's influence, blending luxury fabrics and international influence for versatile wear. The Bogosse dress shirt combines regal classical elements juxtaposed against modern interpretations delivering nothing short of luxurious, intelligent irony. You can now find Bogosse dress shirts on Zappos.com. Give him the gift of Bogosse this year.

Zappos.com decided to help provide aid to those in Haiti once the news of earthquake hit, but we weren't quite sure how we wanted to go about it. Of course donating a large chunk of money would be the obvious way to provide aid, but we also wanted to raise awareness to our customers and to point them in the right direction, thus we provided a link on our Zappos.com and 6pm.com sites to the American Red Cross Donation page.

But of course we weren't going to let our customers do all the work, and as soon as Zappos' CEO, Tony Hsieh, saw Alyssa Milano's twitter challenge, that was it. Her twitter challenge said this: "*Tweet Challenge* I just donated $50,000 to UNICEF for #Haiti relief. Which corporation will match my donation?" So Zappos matched her donation of $50,000 along with a few other companies and Alyssa's twitter challenge managed to raise $300K thus far and 100% of every donation will go directly to supplies that include tarpaulins, water-purification tablets, oral rehydration salts, family water kits, medical supplies, medical kits, food, shelter, and protection.

Now this my friends is the true power of twitter.