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New Brand Spotlight: Siwy

new brand spotlight, siwy, siwy jeans, siwy denim, NYC, NYC style, jeans, denim shop, Zappos Denim Shop, premium denim, women's denim, women's jeans, fashion denimLaunched in Spring 2005 in downtown New York City, Siwy offers the ultimate denim collection: vintage-inspired, sexy, fashion-forward designs with perfected finish, detail, and fit. Whether it is the stitch detail that embodies strength or the high quality stretch denim that lends longevity, the Siwy look is tough, feminine and authentic — infusing the LA-dominated denim category with a heavy dose of New York attitude. Immediately upon its launch, Siwy had developed a cult following among denim-heads and style icons and the list of celebrity supporters continues to grow with every new collection launched.

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The Volcom "Give Jeans a Chance" DIY Challenge

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The Volcom Give Jeans a Chance 2012 campaign is in full effect with a DIY Drive in partnership with National Coalition for the Homeless.

Here’s your chance to get involved in something worthwhile this holiday season! Gather a few friends and collect jeans that are in good, wearable condition and donate them to a homeless shelter in your community.

Share your Give Jeans a Chance story on their Facebook page and share on Instagram and/or Twitter (#GJAC). The best story gets $1,000 grant donated to the youth-related non-profit or homeless shelter of your choice! That’s not all! The campaign organizer wins $1,000 worth of Volcom products (of course, sharing is always a good idea)

Last year, Give Jeans a Chance collected 35,000 pairs of jeans for the homeless, and this year, they want to match...or even better, BEAT that number.

Now get out there and do some good in the world!

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Fall's Perfect Match: Boots & Denim

If there were such thing as “soulmates” in the world of fashion, boots and jeans would definitely be it. These fall wardrobe essentials work so perfectly side by side, that we are convinced one can never have too many of either.

Pair skinny jeans and leggings with ankle boots—whether it’s flat combat boots or a dressier heeled version. Skinny jeans also work well with knee-high boots for those chillier days.

If you prefer boot cut or flared jeans, an ankle boot with heels is a great way to go.

No matter how you pair them together, these two key fall essentials are our favorite style no-brainers!

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BOOTS:

1. Madden Girl Trixiie, 2. Blowfish Iwa, 3. Blowfish Vamp, 4. Rocket Dog Britta

DENIM:

5. AG Adriano Goldschmied Stilt Stretch Sateen, 6. AG Adriano Goldschmied The Legging Leatherette, 7. Mavi Jeans Serena Low-Rise Super Skinny, 8. True Religion Mojave Lonestar Halle

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Fresh Picks: Railroad-Striped Denim

We all know how popular horizontal stripes are; lately, we’ve been seeing stripes of a different kind popping up in the world of denim: railroad stripes. Besides on-trend style, the vertical stripes add a leg-lengthening factor (which is always a good thing!). Check out a few of our current faves from The Denim Shop:

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1. Hudson Bacara Cuffed Straight Cuff in Peach, 2. Hudson Croxley Mid-Thigh Short, 3. Free People Railroad Cut-off Short, 4. !iT Denim Harvest Crop in Cerise Rails, 5. !iT Denim Picnic Slouch Shorts in Rails

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White Shirts + Blue Jeans: A Clean & Classic Combo

There’s something so summery about pairing a white shirt over classic blue jeans. Whether you go with the more tailored route with a crisp white button-up shirt over jeans or go casual with a simple white tee, the look is totally timeless.

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Outfit 1 , Outfit 2, Outfit 3 , Outfit 4

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Weekly Trends: Printed Denim & Colored Bottoms

This week, we’re focusing on the bottom half of our ensembles. If you’re looking to freshen up your wardrobe, a pair of fresh printed denim or, for the guys, a colorful pair of pants or shorts, are easy options.

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Printed denim is popping up all over the place, particularly this season. There are so many options to choose from. When you opt for a bolder print, stick more subdued, basic tops. If you choose a more subtle print, try mixing it with a complementary printed top to add interest and dimension to your look.

For the guys, colored bottoms are an easy way to infuse some color into even the most casual ensembles. Try a pair of brightly-colored shorts with boat shoes for effortlessly cool summer style.

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The Clothing Kingdom Rocks Colored Denim!

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We love our colored denim around here! To prove it, our clothing team showed off their favorite jeans while heading out to a department meeting earlier this week. Who could resist such a colorful photo op?

To get your hands on some fabulous and on-trend colored jeans, check out our Denim Shop!

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Mavi Spring 2012

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We love Mavi Jeans for all the obvious reasons: great washes, fantastic fits, and on-trend cuts. But another great thing about Mavi is their different inseam options! This season, the focus is on updated classics, light washes, and cropped jeans for women.

Check out all the new Mavi styles for spring and summer on Zappos.com!

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Women's: 1. Emma Slim Boyfriend in Summer Nolita, 2. Serena Low-Rise Super Skinny Ankle in Cardinal Red, 3. Alma Low-Rise Capri in Light Dominique

Men's: 4. Josh Low-Rise Easy Boot Cut in Light Maui, 5. Zach Low-Rise Easy Straight Leg in Raw Maui , 6. Matt Mid-Rise Relaxed Straight Leg in Light Cloud