10 Ways You Can Put the “You” in Uniform

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Just because your kids’ school requires them to wear a uniform, it doesn’t mean their personalities shouldn’t still have a chance to shine.

While many schools dictate the essentials (i.e. polos, khakis, white shoes, etc.), accessories and embellishments allow your kids to put the “you” in “uniform” and bridge the gap between conformity and individuality.

To that end, Zappos works with top brands to sell uniform apparel and footwear that offer quality, durability and the ability to be customized.

So, how can a uniform be customized*? Here are some ideas from Zappos’ team of back-to-school fashion stylists to help get your creative juices flowing:

  1. Get carried away with your backpack! Backpacks are an essential part of any school ensemble, whether your kids wear uniforms or not. Pins, accessories, fabric paint, key chain characters, and other colorful touches can help personalize one of the many backpacks on Zappos.com.
  2. Take a big step toward individuality by putting your best foot forward. If your school requires white shoes, take a pair of plain Keds, Vans or Converse and customize to your heart’s desire. Whether it’s through tie-dye, Sharpie art or acrylic paint, DIY-ing is a great way to spend quality time together before the kids head back to class.
  3. Speaking of shoes, if you think there’s only one standard way to tie shoelaces, think again! A quick online search yields dozens of step-by-step tutorials on creative ways to tie shoes. Choose from artful lacing styles like “The Starburst,” “The Basketcase” and “The Double Trouble.” 
  4. Need a simple and cheap way for your kids to stay stylish under their school uniforms? Look no further than funky socks! Instead of opting for a traditional pair of dark gray or black socks, try embracing a little color and a whole lot of pattern for their feet.
  5. As fall approaches, it’s important for your kids to stay warm … and look cool. Zappos.com has a huge selection of jackets and coats in bright colors and cool patterns from top designers. And although they provide the perfect opportunity to show off their personalities, it’s not just about style — our line of outerwear is as durable as it is fashionable to stand up against even the harshest of winters.
  6. When it rains, your kid’s personality can still shine. Umbrellas are a perfect way to show that a few showers don’t dampen your creativity. We have you covered (literally!) in the rain with designs like Batman, Hello Kitty, and popular lines of umbrellas from Hatley Kids and Vera Bradley.
  7. School supplies like pencil cases, lunch bags, and binders are also perfect for customization. Before your kids get back to the books, have them get crafty with fun DIY projects that can make any ordinary school supply seem extraordinary.
  8. For girls, headbands, hair clips, ribbons, bracelets, necklaces and belts are just a few other options to show off their creativity. They may want to stick with a couple favorites, or wear a different combination every day. Just figure out what works within the dress code and then go for it.
  9. For boys, after school activities mean freedom from the classroom and the school uniform. Buy them some bold and bright athletic wear from Under Armour, Nike, or Adidas, and see their inner superstar shine through.
  10. For a final touch, why not add a fun and functional timepiece to the mix? It’s the perfect pop of personality on your kid’s wrist. Whether they prefer a more classic analog look or a bright and colorful digital watch, at least you’ll know they’ll always be fashionably on time for class.

*Be sure to check with your school to be sure what can be altered and what can’t.

5 Reasons to Send Them Back to School With Character

As the hottest months of the year draw to a close, we’ll be spending less time organizing play dates and taking the kids to the pool and spending far more time on their schoolwork. Sure, we’ll be happy they’re getting an education, but our little scholars will be a little less enthused. Curb their antipathy with a colorful and fun back-to-school wardrobe with lots of character!

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1. The Original Retro Brand Kids Captain America Tee

2. The Original Retro Brand Kids Incredible Hulk Tee

3. Neff Kids Kenni Geezy Tee

4. Stride Rite Marvel Avengers Captain America Sneakers

5. adidas Originals Kids ZX 700 Darth Vader Star Wars Sneakers

6. Stride Rite Star Wars Epic Duel Sneakers

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1. Billabong Kids Cattitude Tee

2. Roxy Kids Octopus Crew Neck Tee

3. Roxy Kids Bikini Beach Crew Tee

4. Vans Kids Disney® Era

5. Stride Rite Disney Anna & Elsa Sneakers

6. Vans Kids Disney® Classic Slip-On

Here are 5 great reasons to liven up their new wardrobe as they head back into the classroom:

1. The summer is over but that doesn’t have to be the end of fun.  Sure there will be less time to play and lounge, but every minute of the day can still shine bright with fun superhero kicks or expression tees!

2. Playtime will be far more imaginative.  Their imagination will be their getaway. They’ll save the playground from the mad scientist or guard their jungle-gym kingdom from outside forces! They’ll use their magic to save the prince from the enemy or maybe just be the big goofball you know them to be!

3. Let their personalities shine! Is your mini-me a natural born beach bum, a fun-loving joker, or do they toe with the Dark Side™ of their wardrobe? Wherever they fall on the personality panorama, there are lively characters to fit.  Put Darth Vader® on their feet or a cuddly party octopus on their shirt to add a little charisma to their day!

4. The early morning struggle. They aren’t the only ones who don’t like the early morning! Everything feels like a struggle: getting yourself dressed, getting them dressed, breakfast, grabbing your coffee and the commute. It can be a lot more than a parent can handle.  At least there will be one thing that goes smoothly, choosing their outfit! They’ll love the selection, you’ll love the ease!

5. It takes care of part of your back-to-school shopping right now! Sure you need to purchase the ever-growing list of required school supplies, but you can also have some fun with awesome styles from MARVEL®, Star Wars®, Disney®, Neff®, Stride Rite®, The Original Retro Brand®, Billabong®, Roxy®, and adidas® Originals. Imagine the convenience of having their cool new wardrobe sent right to your door!


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New Brand Spotlight: YFB Mini

YFB Mini, New Brand Spotlight, YFB, Young Fabulous & Broke, girls' dresses, kids' clothing, girls' fashion clothing, kids' fashion apparel, girls' apparel, girls' fashion apparel,


Coveted LA fashion brand Young Fabulous & Broke has launched their highly anticipated girl’s collection, YFB Mini™. Fashion industry icon and owner of the brand, Heidi Cornell McKenna, found inspiration within the sweet and curious spirit of a young girl’s ever evolving style.

The YFB Mini collection is fun, carefree, and colorful. With hand dyed, vibrant colors and washes, YFB has created a collection that is whimsical and sophisticated allowing young girls to use their imaginations and growing style to create unique outfit combinations that express their individuality.


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Kids' Summer Vacation Picks

The kids are out of school and ready for some fun in the sun, and let’s be honest, so are you! First, make sure their summer wardrobe is as fresh as the day is long, with updates to your favorite staples like swimwear, tees, shorts & dresses.

Our Kids’ Shop is chock-full of brands they love and fun new styles for the summer!

Check out a few of our recent favorites:

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1. Hurley Kids “Shark Attack” Tee

2. Havaianas Kids “Pixar Disney®” Flip Flops

3. United Colors of Benetton Kids Boys’ Poplin Shorts

4. Volcom Kids “12th Street” Boardshort

5. Sanuk Kids “Vagabond” Madras Slip-on Sneaker


1.United Colors of Benetton Kids Striped Dress

2. Elephantino Romper

3. Sperry Top-Sider Kids “Bluefish” Boat Shoes

4. Roxy Kids RG “Lulu” Flip Flops

5. Maaji Kids “Queen of Dreams” Bikini

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Kids' Back-to-School Clothes & Backpacks

Your kids may still be basking in summertime bliss, but August is upon us and it’s a great time to start that back-to-school wardrobe shopping. Whether you’re looking for versatile kids’ separates, stylish fall fashions or uniform-compliant clothing, we’ve got the styles you want from the kids’ brands you know and love!

With so many great new styles arriving daily and our free next business day shipping and returns on all clothing, back-to-school shopping just got a lot more convenient—leaving you more time to enjoy the rest of the summer!

P.S. Don’t forget their backpacks! Check our cool new styles from brands like JanSport, Herschel Supply Co. & much more!

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1. Tommy Hilfiger Kids School Girl Blazer

2. Splendid Littles Knit French Terry Jegging

3. Roxy Kids Floating Heart Knit Top

4. Tommy Hilfiger Kids Hi-Low Polo

5. Levi’s® Kids Shimmering Sands Bermuda

6. Roxy Kids TW Paddle Sweatpants

7. Fjällräven Kånken Mini

8. Nike Young Athletes Classic Base Backpack

9. Roxy “Shadow Swell” Printed Backpack


1. Under Armour Kids “Dynamism” Long-sleeved Tee

2. Lacoste Kids Striped V-Neck Tee

3. Volcom Kids “Frickin Modern” Stretch Shorts

4. Levi’s® Kids 513™ Slim Straight Jeans

5. Tommy Hilfiger Kids Academy Chino Pant

6. Tommy Hilfiger Kids Clark Polo

7. Burton “Youth Day” Hiker

8. JanSport Right Pack 

9. Herschel Supply Co. “Settlement” Youth



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Kids' Cold-Weather Style

With the first official day of winter this weekend and holiday travel season in full swing, it’s more important than ever to get the little ones bundled up in jackets and coats they’ll actually love to wear.

There are tons of super adorable kids’ jackets, sweaters and coats out there to layer in creative ways. Whether your kid is a fashion princess, a budding skater or a laidback cutie, we’ve got the perfect outerwear for them from brands you love like Appaman Kids, Volcom Kids , Roxy Kids and so much more.

Below are a few cool and cute outerwear and sweater options to get them ready for winter’s chill:

Kids' Cold-Weather clothing, jackets, sweaters & more


1. Appaman Kids Toggle Coat

2. Appaman Kids Glam Faux Fur Coat

3. Roxy Kids Moon Bay Fleece Top

4. Appaman Kids Queen B Sweater

5. Patagonia Kids Girls' Better Sweater Coat

6. Hot Chillys Kids Midweight Print Bottom


1. Appaman Kids Fleece Lined Pratt Down Parka

2. Quiksilver Grouper Jacket

3. Volcom Kids Single Pullover

4. Volcom Kids Burnt Burnout

5. Lacoste Kids Fair Isle Sweater

6. Appaman Kids Slalom Sweatpants


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New Brand Spotlight: Oil & Water

Oil & water, Oil & Water raingear, kids' rain coats, girls' rain coats, girls' raingear, kids' rainwear, Oil & Water rainwear, rain jackets, rain coats, Rainproof jackets, kids' rainwear, New Brand Spotlight, Oil & Water rain coats, Oil & Water rainwear, kids' clothing, girls' clothing, girls' outerwear, kids' outerwear, Oil & Water is an adorably rainwear collection for little girls who refuse to let a little rain dampen their style! Their girls’ raincoats and rain jackets are all designed with great originality and quality that protects them from the elements without ever compromising their love for fashion.

Utlizing reinforced snaps, tailor hoods that keep the rain off their hair, full linings for comfort and the highest quality washable waterproof materials, Oil & Water kids’ rain coats allow your littlest fashionistas to be carefree and fun loving even when the skies are grey!


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Get the Kids Dressed Up for the Holidays!

From family gatherings to holiday portraits, this season is brimming with opportunities to get the little ones all dressed up! Help them reach their picture-worthy potential with these adorable clothing picks:

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1. Us Angels Sequin & Lace Dress

2. Lilly Pulitzer Kids “Rue” Sweater Dress

3. United Colors of Benetton Kids Cropped Cardi

4. fiveloaves twofish “The Rocker” Jacket

5. Lilly Pulitzer Kids “Shaylee” Cardigan


1. Toobydoo Cord Blazer

2. Appaman Kids Mod Suit Trouser Pant

3. Appaman Kids Argyle Sweater

4. United Colors of Benetton Kids Argyle Sweater

5. Calvin Klein Kids Pindot Vest