5 Reasons to Send Them Back to School With Character

As the hottest months of the year draw to a close, we’ll be spending less time organizing play dates and taking the kids to the pool and spending far more time on their schoolwork. Sure, we’ll be happy they’re getting an education, but our little scholars will be a little less enthused. Curb their antipathy with a colorful and fun back-to-school wardrobe with lots of character!

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BOYS':

1. The Original Retro Brand Kids Captain America Tee

2. The Original Retro Brand Kids Incredible Hulk Tee

3. Neff Kids Kenni Geezy Tee

4. Stride Rite Marvel Avengers Captain America Sneakers

5. adidas Originals Kids ZX 700 Darth Vader Star Wars Sneakers

6. Stride Rite Star Wars Epic Duel Sneakers

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GIRLS':

1. Billabong Kids Cattitude Tee

2. Roxy Kids Octopus Crew Neck Tee

3. Roxy Kids Bikini Beach Crew Tee

4. Vans Kids Disney® Era

5. Stride Rite Disney Anna & Elsa Sneakers

6. Vans Kids Disney® Classic Slip-On

Here are 5 great reasons to liven up their new wardrobe as they head back into the classroom:

1. The summer is over but that doesn’t have to be the end of fun.  Sure there will be less time to play and lounge, but every minute of the day can still shine bright with fun superhero kicks or expression tees!

2. Playtime will be far more imaginative.  Their imagination will be their getaway. They’ll save the playground from the mad scientist or guard their jungle-gym kingdom from outside forces! They’ll use their magic to save the prince from the enemy or maybe just be the big goofball you know them to be!

3. Let their personalities shine! Is your mini-me a natural born beach bum, a fun-loving joker, or do they toe with the Dark Side™ of their wardrobe? Wherever they fall on the personality panorama, there are lively characters to fit.  Put Darth Vader® on their feet or a cuddly party octopus on their shirt to add a little charisma to their day!

4. The early morning struggle. They aren’t the only ones who don’t like the early morning! Everything feels like a struggle: getting yourself dressed, getting them dressed, breakfast, grabbing your coffee and the commute. It can be a lot more than a parent can handle.  At least there will be one thing that goes smoothly, choosing their outfit! They’ll love the selection, you’ll love the ease!

5. It takes care of part of your back-to-school shopping right now! Sure you need to purchase the ever-growing list of required school supplies, but you can also have some fun with awesome styles from MARVEL®, Star Wars®, Disney®, Neff®, Stride Rite®, The Original Retro Brand®, Billabong®, Roxy®, and adidas® Originals. Imagine the convenience of having their cool new wardrobe sent right to your door!

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New Brand Spotlight: YFB Mini

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Coveted LA fashion brand Young Fabulous & Broke has launched their highly anticipated girl’s collection, YFB Mini™. Fashion industry icon and owner of the brand, Heidi Cornell McKenna, found inspiration within the sweet and curious spirit of a young girl’s ever evolving style.

The YFB Mini collection is fun, carefree, and colorful. With hand dyed, vibrant colors and washes, YFB has created a collection that is whimsical and sophisticated allowing young girls to use their imaginations and growing style to create unique outfit combinations that express their individuality.

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Kids' Summer Vacation Picks

The kids are out of school and ready for some fun in the sun, and let’s be honest, so are you! First, make sure their summer wardrobe is as fresh as the day is long, with updates to your favorite staples like swimwear, tees, shorts & dresses.

Our Kids’ Shop is chock-full of brands they love and fun new styles for the summer!

Check out a few of our recent favorites:

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Boys':

1. Hurley Kids “Shark Attack” Tee

2. Havaianas Kids “Pixar Disney®” Flip Flops

3. United Colors of Benetton Kids Boys’ Poplin Shorts

4. Volcom Kids “12th Street” Boardshort

5. Sanuk Kids “Vagabond” Madras Slip-on Sneaker


Girls':

1.United Colors of Benetton Kids Striped Dress

2. Elephantino Romper

3. Sperry Top-Sider Kids “Bluefish” Boat Shoes

4. Roxy Kids RG “Lulu” Flip Flops

5. Maaji Kids “Queen of Dreams” Bikini

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Kids' Back-to-School Clothes & Backpacks

Your kids may still be basking in summertime bliss, but August is upon us and it’s a great time to start that back-to-school wardrobe shopping. Whether you’re looking for versatile kids’ separates, stylish fall fashions or uniform-compliant clothing, we’ve got the styles you want from the kids’ brands you know and love!

With so many great new styles arriving daily and our free next business day shipping and returns on all clothing, back-to-school shopping just got a lot more convenient—leaving you more time to enjoy the rest of the summer!

P.S. Don’t forget their backpacks! Check our cool new styles from brands like JanSport, Herschel Supply Co. & much more!

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GIRLS':

1. Tommy Hilfiger Kids School Girl Blazer

2. Splendid Littles Knit French Terry Jegging

3. Roxy Kids Floating Heart Knit Top

4. Tommy Hilfiger Kids Hi-Low Polo

5. Levi’s® Kids Shimmering Sands Bermuda

6. Roxy Kids TW Paddle Sweatpants

7. Fjällräven Kånken Mini

8. Nike Young Athletes Classic Base Backpack

9. Roxy “Shadow Swell” Printed Backpack


BOYS':

1. Under Armour Kids “Dynamism” Long-sleeved Tee

2. Lacoste Kids Striped V-Neck Tee

3. Volcom Kids “Frickin Modern” Stretch Shorts

4. Levi’s® Kids 513™ Slim Straight Jeans

5. Tommy Hilfiger Kids Academy Chino Pant

6. Tommy Hilfiger Kids Clark Polo

7. Burton “Youth Day” Hiker

8. JanSport Right Pack 

9. Herschel Supply Co. “Settlement” Youth

 

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Kids' Cold-Weather Style

With the first official day of winter this weekend and holiday travel season in full swing, it’s more important than ever to get the little ones bundled up in jackets and coats they’ll actually love to wear.

There are tons of super adorable kids’ jackets, sweaters and coats out there to layer in creative ways. Whether your kid is a fashion princess, a budding skater or a laidback cutie, we’ve got the perfect outerwear for them from brands you love like Appaman Kids, Volcom Kids , Roxy Kids and so much more.

Below are a few cool and cute outerwear and sweater options to get them ready for winter’s chill:

Kids' Cold-Weather clothing, jackets, sweaters & more

Girls':

1. Appaman Kids Toggle Coat

2. Appaman Kids Glam Faux Fur Coat

3. Roxy Kids Moon Bay Fleece Top

4. Appaman Kids Queen B Sweater

5. Patagonia Kids Girls' Better Sweater Coat

6. Hot Chillys Kids Midweight Print Bottom

Boys':

1. Appaman Kids Fleece Lined Pratt Down Parka

2. Quiksilver Grouper Jacket

3. Volcom Kids Single Pullover

4. Volcom Kids Burnt Burnout

5. Lacoste Kids Fair Isle Sweater

6. Appaman Kids Slalom Sweatpants

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New Brand Spotlight: Oil & Water

Oil & water, Oil & Water raingear, kids' rain coats, girls' rain coats, girls' raingear, kids' rainwear, Oil & Water rainwear, rain jackets, rain coats, Rainproof jackets, kids' rainwear, New Brand Spotlight, Oil & Water rain coats, Oil & Water rainwear, kids' clothing, girls' clothing, girls' outerwear, kids' outerwear, Oil & Water is an adorably rainwear collection for little girls who refuse to let a little rain dampen their style! Their girls’ raincoats and rain jackets are all designed with great originality and quality that protects them from the elements without ever compromising their love for fashion.

Utlizing reinforced snaps, tailor hoods that keep the rain off their hair, full linings for comfort and the highest quality washable waterproof materials, Oil & Water kids’ rain coats allow your littlest fashionistas to be carefree and fun loving even when the skies are grey!

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Get the Kids Dressed Up for the Holidays!

From family gatherings to holiday portraits, this season is brimming with opportunities to get the little ones all dressed up! Help them reach their picture-worthy potential with these adorable clothing picks:

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Girls'

1. Us Angels Sequin & Lace Dress

2. Lilly Pulitzer Kids “Rue” Sweater Dress

3. United Colors of Benetton Kids Cropped Cardi

4. fiveloaves twofish “The Rocker” Jacket

5. Lilly Pulitzer Kids “Shaylee” Cardigan

Boys'

1. Toobydoo Cord Blazer

2. Appaman Kids Mod Suit Trouser Pant

3. Appaman Kids Argyle Sweater

4. United Colors of Benetton Kids Argyle Sweater

5. Calvin Klein Kids Pindot Vest

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New Brand Spotlight: Gracie by Soybu

Gracie by Soybu is a yoga-inspired collection designed specifically for tween girls. Every girl needs clothes that help her embrace life, move freely, and feel comfortable. That’s Gracie! The Gracie by Soybu line showcases clothing for girls that are fun, stylish, sporty, and chic---because growing up should feel good!

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Designed for versatility, this collection pairs bright colors and functionality, combining strong patterns and expressive colors, and encouraging the playful spirit of girls on the go. Gracie offers a wide variety of quality fabrics, including UV protection, Eco-friendly, quick-drying, moisture-wicking, and all in versatile designs that transition from activity to activity.

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