Comfortable, simple and durable, denim is undoubtedly society’s go-to wardrobe staple. From skinny, slim and straight to boot cut and flare, there are styles and varying rises suitable for every body and booty.
Each year, an estimated 450 million pairs of jeans are sold in the United States (wowzers!), a flourishing industry that was spawned by blue jean inventor Jacob Davis in 1871 and patented two years later by Levi Strauss.
Today, upon quick count, there are roughly 109 American denim brands vying for consumer attention at any given moment, all hoping their coveted leather brand tab outlasts the competition. But in an ever-convoluted industry where it’s paramount to stand apart from all others by doing something different, only a few companies are doing so successfully. Queue AG Adriano Goldschmied, upstarted in 2000, one of my favorite contemporary lifestyle brands.
When shopping, I’m oftentimes a stickler when it comes to premium denim, and it takes a lot for a company to catch my attention and money. However, with every new AG purchase, I become more and more infatuated with its line of quality, environmentally friendly denim.
Through the utilization of eco-conscious fibers, ozone technology, and an AG-ed wash process — a method to naturally age denim for a worn-in or destroyed look — AG hits the metaphorical bull’s-eye in regards to ethics and style. Moreover, its soft, power stretch fabrication allows that extra give for days when I need it most.
Chic, sophisticated and always classic, Adriano Goldschmied appeases to women by offering a wide selection of colored and whiskered denim for a trendy, fashion-forward look. And with fall on the horizon, why not add some freshness to your style with these bestsellers?