5 Reasons to Send Them Back to School With Character

As the hottest months of the year draw to a close, we’ll be spending less time organizing play dates and taking the kids to the pool and spending far more time on their schoolwork. Sure, we’ll be happy they’re getting an education, but our little scholars will be a little less enthused. Curb their antipathy with a colorful and fun back-to-school wardrobe with lots of character!

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1. The Original Retro Brand Kids Captain America Tee

2. The Original Retro Brand Kids Incredible Hulk Tee

3. Neff Kids Kenni Geezy Tee

4. Stride Rite Marvel Avengers Captain America Sneakers

5. adidas Originals Kids ZX 700 Darth Vader Star Wars Sneakers

6. Stride Rite Star Wars Epic Duel Sneakers

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1. Billabong Kids Cattitude Tee

2. Roxy Kids Octopus Crew Neck Tee

3. Roxy Kids Bikini Beach Crew Tee

4. Vans Kids Disney® Era

5. Stride Rite Disney Anna & Elsa Sneakers

6. Vans Kids Disney® Classic Slip-On

Here are 5 great reasons to liven up their new wardrobe as they head back into the classroom:

1. The summer is over but that doesn’t have to be the end of fun.  Sure there will be less time to play and lounge, but every minute of the day can still shine bright with fun superhero kicks or expression tees!

2. Playtime will be far more imaginative.  Their imagination will be their getaway. They’ll save the playground from the mad scientist or guard their jungle-gym kingdom from outside forces! They’ll use their magic to save the prince from the enemy or maybe just be the big goofball you know them to be!

3. Let their personalities shine! Is your mini-me a natural born beach bum, a fun-loving joker, or do they toe with the Dark Side™ of their wardrobe? Wherever they fall on the personality panorama, there are lively characters to fit.  Put Darth Vader® on their feet or a cuddly party octopus on their shirt to add a little charisma to their day!

4. The early morning struggle. They aren’t the only ones who don’t like the early morning! Everything feels like a struggle: getting yourself dressed, getting them dressed, breakfast, grabbing your coffee and the commute. It can be a lot more than a parent can handle.  At least there will be one thing that goes smoothly, choosing their outfit! They’ll love the selection, you’ll love the ease!

5. It takes care of part of your back-to-school shopping right now! Sure you need to purchase the ever-growing list of required school supplies, but you can also have some fun with awesome styles from MARVEL®, Star Wars®, Disney®, Neff®, Stride Rite®, The Original Retro Brand®, Billabong®, Roxy®, and adidas® Originals. Imagine the convenience of having their cool new wardrobe sent right to your door!


Our Favorite Bags by adidas

As summer comes to a close, we’ll spend less time packing beach totes and more time filling school bags. It’s back to the daily grind ­of projects, homework, and living on the go. Carrying your weekly essentials is crucial and adidas makes toting textbooks, laptops, and school supplies easy and safe with durable, thoughtfully created packs.

adidas uses innovative features like climacool technology to keep you cool while lugging your bag and FreskPAK ventilation to inhibit odor-causing bacteria. Materials like tricot-lining help bags and backpacks hold their shape and show minimal wear and tear, even with frequent use. Padded laptop sleeves, water bottle pockets, and tons of organization slots ensure every item has a place. You can keep your individuality too with unique screen-printed designs, bright colors or more classic tones.

Almost all of adidas bags offer the same technology regardless of size or type. From totebags to backpacks and gym bags, most styles have thick straps or padded handles to make all-day carrying more comfortable. So which adidas bag style is right for you?  Well that depends on your individual fashion sense! But, here are a few of our favorites to consider:

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1. adidas CLIMACOOL® Strength Backpack

2. adidas Energy II Backpack

3. adidas CLIMACOOL® Strength Backpack

4. adidas Game Backpack

5. adidas Rumble Backpack

6. adidas Fearless Tote

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Labor Day Weekend Picks

It’s the one last summer hurrah before you dive in to the new school year. Make the long Labor Day weekend count with new clothes, shoes and accessories from our Rideshop brands! End the summer right with laid-back style that transitions perfectly into fall.

Check out some of our current faves:

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1. Volcom "Lost Days" Top

2. Neff "Geraldy" Premium Tee

3. Hurley "Arlington" Shoulder Bag

4. Sanuk "Chiba" Men's

5. House of Marley "Bag of Riddim" w/ Bluetooth

6. Vans Authentic Core Classic

7. Billabong "Valley Dayz" Shorts

8. O'Neill "Delta" Walkshort

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Fab Flats for Girls

Darling, dainty and comfy, flats are one of our favorite footwear staples for fall—and that goes for our littlest fashionistas, too!

Paired with jeans, dresses, well, anything really, these fab flats are a great option for looking cute and girly for the new school year. Give her sneakers and sandals a break and grab a pair of adorable flats for her!

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1. Stuart Weitzman Kids "Fiona" Glitter Flats

2. MICHAEL Michael Kors Kids "Rover" Metallic Toe-cap Flats

3. Nina Kids "Jaelyn"

4. Steve Madden Kids "Favoritc" Flats

5. Kenneth Cole Reaction Kids "Welcome" Flats

6. Jessica Simpson Kids "Leandra"

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Back-to-School Picks from Fox

As another summer break comes to a close, the impending dread of school morning routines doesn’t have to cramp your style! Take this opportunity to show of your “new school year swagger” with a few of our favorite back-to-school picks from Fox.

With style this cool, there’s no need to dread school-day mornings!

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1. Fox "Prestigious" Henley

2. Fox "Uplift" Pullover Hoodie

3. Fox "Riktor" Zip Front Fleece

4. Fox "Zero Excess" Premium Tee

5. Fox "Fallout" Knit Hoodie

6. Fox "Ripper" Backpack

7. Fox "Enhance" Backpack

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First-Day-of-School Style

For many little ones, the first day of school is just around the corner, so what better way to get excited for a brand new school year than with adorable new outfits?

Whether they’re dressed down for the playground or dressed up for yearbook photo day, we’ve got all the clothing, shoes and backpacks they’ll love to wear in our Zappos Kids’ Shop! Everything ships FREE both ways, so back-to-school shopping is risk-free and easier than ever.

Check out some of our favorite pieces for that ever-important first day:

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1. Levi's® Kids Trucker Jacket

2. Lacoste Kids Girls' Pique Polo Dress

3. Levi's® Kids Love Lurex Slim Straight Jeans

4. Kenneth Cole Reaction Kids "Way on Words" Mary Jane

5. SKECHERS Kids Bobs "World III"



1. Levi's® Kids Boys' Western Woven Top

2. Lacoste Kids Striped Pique Polo

3. Levi's® Kids 514 Straight Brushed Twill Jeans

4. SKECHERS Kids "Pistonz" Sneakers

5. Kenneth Cole Reaction Kids "Car Rule" Oxfords

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New Brand Spotlight: MadPax

Who doesn’t want their kid to stand out and get the full experience at school with fun and friends? MadPax® is a wild experiment in individuality. With these backpacks, kids can be as adventurous and free-spirited as they want to be. “Why blend” is their motto. Each creation conceived enters the "fabratory" as a double dare of design and possibility.

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As the manufacturing wizard, if you dream it, Mike does it. Once the creator behind custom homes, he is now proud to build a new brand of cutting edge backpacks for kids and big kids alike.

Tina, on the other hand, is the mad scientist, color cruncher, and backpack funker. As the sorceress of sales and marketing, she comes to MadPax with her eye on the prize and creative craze to take all collections past, present, and future of the pax to the max.

Mixing in the punk, passion, and purpose, MadPax dabs out the drab and adds the rad. Is it creature, myth, or merely magic? Meshed tight and right, the result is a backpack of cutting edge design for the ages, all ages.

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Dapper & Dressy Back-to-School Shoes

We can hardly believe it’s already August! With summer winding down, it’s never too early to start thinking about that time of year parents look forward to and kids dread: back to school!

These adorably cute kids’ shoes are perfect for more dressed-up outfits as well as school uniforms. Yearbook pictures, anyone?

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1. Naturino Flats

2. Naturino Elastic Strap Flats

3. Primigi Kids "Azalea" Mary Janes

4. Kenneth Cole Reaction Kids "Stir Prize" Mary Janes



1. Kenneth Cole Reaction Kids "Driving Dime" Loafers

2. Naturino Ankle Boots

3. Primigi Kids "Brad" Loafers

4. Florsheim Kids "Kennett Jr." Oxfords