It is the dawning of the Age of Aquarius… Okay not really, but it is the dawning of a new era at the Delman company. The iconic shoe brand, known for their exquisite quilted flats, will be celebrating more than its 90th anniversary next year, it will also be celebrating a top-to-bottom makeover. The brand, owned by Nina Footwear Group, made its first industry shoe print in the early 1900s and grew steadily well into the ‘90s. With the brand having a slowdown in sales and facing a changing customer demographic, new management was put in place, as well as a younger, hipper designer placed at the helm. This formula proved to be a winning mix, giving the brand better positioning and the appropriate energy injection that was needed. The payoff? A more modern design aesthetic resulting in hipper, more youthful styles, a new fan base, and more streamlined business operations. In recent months, the new designs have generated a lot of buzz for the brand, as well as having countless celebrities photographed in their shoes, both on and off the red carpet.
Here at Couture.Zappos.com, we did not need the generated buzz to know the label is a great discovery. From the Mona patent flats (a favorite of actress Brooke Shields) to the Stella slingback pumps, to the multi-hued patent leather chunky heeled sandals, there is something for everyone to love. What are we loving now? The Stella peep toe platform slingback pumps in black patent leather with a silver platform, the Mona patent leather round toe flats in navy, and the Gaiety-S suede boot with buckle detailing in chocolate.