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New Brand Spotlight: Dusters

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Dusters embraces the great heritage of skateboarding and early influences of surfing, designing stylish high performance products that look and ride even better than the originals. Carve your way through on a true California style cruiser!


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New Brand Spotlight: Penny Skateboards

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Penny founder Ben Mackay received his first plastic skateboard when he was 5-years old. "I got my board second hand and painted it blue with gold pinstripes. I thought it was the baddest thing ever." Nearly 30 years later, he realized it was time to bring that little plastic board back for good.

With 12 years experience in skateboard manufacturing, Mackay and the rest of the Penny crew has a strong appreciation for what it takes to make great quality skateboards. "I've channeled everything I've learned in manufacturing and design to come up with a high performance, long lasting, and mega fun plastic skateboard," says Mackay. From looking at any skateboard you can see whether its fundamentals are balanced. You can see it as each component comes together to make the final product and you can feel it under your feet and in your hands. And it's what sets Penny Skateboards above the rest.

Each Penny Skateboard is built with the highest quality raw materials and fanatical attention to detail. Penny Skateboards are designed and built to look good, perform well, and exceed all your expectations. Penny Skateboards - since forever.

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Cool Cruisers

Hit the beach or your local hangout in style with the coolest cruiserboards around. These aren’t your garden-variety cruisers, that’s for sure! Show them off on your way to the beach or your local hangout this summer.

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1. Santa Cruz Jessee AK-47, 2. Santa Cruz Heads or Tails Dropdown Cruiser, 3. Creature Wrench Cruiser, 4.Globe x Neff Seapals Cruiser, 5. Globe Prowler Cruiser, 6. Speed Demons Primo Bamboo Dusters Cruiser

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The GoldCoast Hanzo Board

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GoldCoast has created a skateboard for fans of Quentin Tarantino’s cinematic double feature “Kill Bill”—the Hanzo. This killer 24” board really packs a punch with its 79mm Century Trucks, genuine GoldCoast ABEC 7 bearings, and 60mm GoldCoast “Cherry Bombs” wheels.

This extremely portable board offers a smooth, carvy ride that’s perfect for quick trips around the block, or quick getaways from the “Crazy 88s”! Check it out HERE.

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DVS x Chocolate Skateboards For Chico Brenes: The Chicolate Sneakers

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In collaboration with pro skater Chico Brenes for Chocolate Skateboards, DVS Shoe Co. releases the Chicolate sneaker. This fresh new collaboration sneaker is a heftier version of the classic DVS Gavin CT. It features a Chocolate Skateboards logo on the tongue, foxing and lace tips, as well as a cartoon drawing of Chico himself on the cushioned footbed.

Chico Brenes is a member of the Chocolate Skateboards team, a skateboard company founded in 1994 as a part of the Girl Skateboards family. Chico was born and raised in Nicaragua and moved to the Bay Area when he was nine years old. He soon fell in love with skateboarding, spending his teen years skating the streets of San Francisco.

Since then, he’s been sponsored by World Industries and Chocolate Skateboards. His long career as a professional skateboarder has led him back to his home country of Nicaragua where he opened the country’s first skate shop back in 2009.

Check out these fresh Chicolate sneakers as well as the entire DVS collection on the Zappos Rideshop!

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Skateboard Pioneers Do It Again

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As if Santa Cruz Skateboards hasn't done enough for the skateboarding industry in the past 30 years, they've done it again with their new line of innovative completes. In the '80s and '90s, Santa Cruz began to produce legendary boards, designs that would help usher in a new wave of popularity for skateboarding and their latest releases could spark a whole new movement.

In 1985, Jim Phillips drew the Screaming Hand, which not only became an iconic Santa Cruz image, but an image that would become nearly synonymous with the entire skateboard industry. To this day, the Screaming Hand can be found on Santa Cruz decks, nearly untouched from when it was first created. The Santa Cruz Screaming Foot Right Complete is a throwback to the original Screaming Hand design, but the board has been cut into a foot shape and detailed with Phillips’ original aesthetic detailing. The White Bullet B147 trucks and 60mm OJ Hot Juice 78A wheels provide a smoothly stable ride. This complete offers a mellow concave design; with the board being so flat it almost feels broken in, great for flip tricks and maximum board control when flipping in and out of tricks. If you prefer the brands streamlined, old-school styles, the Santa Cruz Eye Pod Complete is a durable 100% Norther American maple wood deck that features original Jim Phillips artwork and a sleek stripe griptape. Cruise and striking speeds with the 65mm Road Rider™ 78A wheels and Yellow Bullet™ B137 trucks.

You don't need to be on the big island to cruise around with the Santa Cruz Rob Tiki Complete. The Cruz Missle II concave design features a steeper kicked nose for added response along with Yellow Bullet B147 trucks and 60mm OJ Hot Juice 78A wheels for cruising all night long. The surf-by-day/skate-by-night set will really enjoy the Santa Cruz Mako Shark Complete, a plywood board with a classic top graphic and sand spray grit. Hang ten on the streets using the equipped Black Bullet™ B147 trucks and 65mm Road Rider 78A wheels. Don’t worry, this board is only 33 inches long from nose to tail, so you don’t need to tie it down to the roof of your car. Speaking of cars, they also created the Santa Cruz Tuck N Rolla Complete, a hot and heavy hot rod-inspired design. The metal flake vinyl topdeck with custom stitched diamond pleats along with a foam liner for a cushioned and smooth ride that doesn't require shoes make this one of the most distinctive styles in the brand's history.

Santa Cruz Skateboards have proven once again that they are true pioneers of the industry. Check out all of our Santa Cruz Skateboards and other action sports products in the Rideshop on