Founded by Chris "Drama" Pfaff, Young & Reckless™ offers tees, tank tops, sweatshirts, outerwear, swimwear, along with other apparel and accessories. Pfaff launched the brand after developing a public persona on the MTV series "Rob & Big", which starred his cousin, professional skateboarder and now reality TV star Rob Dyrdek.
Pfaff envisions Young & Reckless as an accessible and affordable streetwear brand that's still cool and fashionable. The overall message of Young & Reckless is, as Pfaff has stated, "your mentality of living outside of the box and letting go a little bit. Not caring about all the rules at all times."