Since 1999, L-R-G, Lifted Research Group, is arguably the leader of lifestyle/streetwear fashion by providing fresh styles and trend setting fashion. Think of them as a support group for the independent and underground culture. L-R-G is trying to put the spotlight where they think it really belongs, because it is much more than clothing and concepts, it is a way of living. We can’t wait to get the Spring 11 line for you. Check out the video above to see what you can look forward to this upcoming season and get all of your L-R-G gear at Zappos Streetwear. Follow @zappos_street on Twitter for up-to-the-minute updates on new styles and trends that are built for the streets.

Lifted Research Group (L-R-G) has clothed everyone from Kanye West to B.O.B. and has remained true to true hip-hop over the years. To take it a step further, they jumped right into the skateboard market with their trendy clothes and world-renowned designs.  The all-new Explorers Vs. Visionaries keeps it street with a line that features New Era caps, team tees and embroidered-pocket jeans. The L-R-G Visionaries Team New Era® Hat is a pinstriped Flexfit cap with the classic “L” logo and is 100% cotton. The Explorers Team Tee will help you represent your team in style and comfort. This 100% crew neck has the original Explorers Team design on the front to let them know the team you’re playing for. Tie it together with the L-R-G Visionary C47 Jean, a relaxed straight leg jean with embroidered logo detail on the back pocket. Check out the full line of L-R-G gear at Zappos.com.