Since 1999, L-R-G, Lifted Research Group, is arguably the leader of lifestyle/streetwear fashion by providing fresh styles and trend setting fashion. Think of them as a support group for the independent and underground culture. L-R-G is trying to put the spotlight where they think it really belongs, because it is much more than clothing and concepts, it is a way of living. We can’t wait to get the Spring 11 line for you. Check out the video above to see what you can look forward to this upcoming season and get all of your L-R-G gear at Zappos Streetwear. Follow @zappos_street on Twitter for up-to-the-minute updates on new styles and trends that are built for the streets.