Positioning themselves as Smart Travel Gear experts that empower their customers, Pacsafe® has repackaged its entire line of 88 different products ranging from bags and travel accessories, to locks and anti-theft security devices. They have also revamped their logo, updating all in-store merchandising and are intending to make some noise at this years’ annual Outdoor tradeshow with their innovative, slick new booth.
The stand-out creative campaign features predatory, stealth-like, or poisonous animal threats that represent thieves, pickpockets, bag slashers and bag snatchers. All of which are positioned around an impenetrable, smart Pacsafe® hero product.
Darren Glindemann, genius behind the campaign and founder of The Garden Agency in Australia says the ‘animal driven’ visual campaign ‘breaks through the traditional outdoor imagery with a fresh visual concept that is own-able, contemporary and captures the potent raw emotion that exists between a customer and a thief.’
The campaign also directly empowers the customer - by purchasing a Pacsafe® product they are able to outsmart any threats that lay in wait. Check out the full line of Pacsafe® products at Zappos.com if you want your belongings to be guarded with jaguar-like security.