Life is Good®, the Boston-based lifestyle brand dedicated to spreading the word about optimism, released the limited-edition Boston Love Tee to honor the people lost, injured and impacted by the tragic events that surrounded the Boston Marathon.
“We’re filled with gratitude for the courageous acts of goodness shown on the part of thousands of others,” said Bert Jacobs, chief executive optimist of Life is good. “Our hearts go out to all of the victims and those impacted by the unprecedented events that occurred.”
The t-shirt (in both men’s and women’s sizes) will only be available for a limited time. 100% of the profits from the Boston Love Tee will go to The One Fund. Get yours today to show your support and to show everyone we are “Boston Strong”.
Never underestimate the power of play. Playtime isn’t just fun, it is the medium where people, particularly children, explore, learn, connect and fully engage with the world around them. Play is an integral part in our psychological, emotional and physical growth, especially in the formative years of childhood.
This is why Life is good®, the brand committed to spreading the power of optimism, is donating 10% of its net profits to the Life is good Kids Foundation. The Foundation's mission is to help kids in need overcome poverty, violence and illness through the power of joyful play.
The Foundation directly funds the Life is good Playmakers Program, which provides training and support to childcare professionals, who use these tools to ensure that children grow up feeling safe, loved and joyful.
Through programs of play intervention, children in less than ideal situations are given the opportunity to develop a foundation of competence, self-worth and joy through the power of play. This foundation can have a strong positive impact on the rest of their life…and that’s a cause that’s greater than just child’s play!
To help this awesome cause get your hands on Life is good clothing for your whole family! Below are just some of our picks for spring!
For those weekend days when you just want to lounge around at home, there’s nothing that makes the day more blissful than a cushy pair of slippers and comfortable pajamas! There are lots of snuggly options out there for both mom and daughter—perfect for staying in and spending quality time.
For a fun day in with your little one we suggest the following:
*movie marathon: pop some popcorn and watch your favorite DVDs in a row!
*arts n’ crafts: scrapbook your latest family vacation or create a DIY wreath for spring.
*baking party: bake up some delicious cookies or cake pops for dessert. You can even invite some friends over and do a dessert decorating contest!
*spa day: a fun Mom-and-daughter pampering day is a great way to relax and reconnect (and, or course, get pretty!)
Taking the kids on a fun picnic at the park is a great way to spend some precious quality time with them. There’s just something about eating outside underneath blue skies and green trees that brings out the kid in all of us. The first thing to remember when planning a picnic with your little ones is to make sure they’re dressed in comfy clothes that they can move around in. Don’t forget to slip them into some comfy shoes, preferably ones with hook-and-loop closures so you don’t have to mess with shoelaces all day while they run around on the grass.
Here are five more handy little tips to make the most out of your fun family picnic:
1. Picnic Food: Pack food in plastic containers with lids or cover with plastic wrap or foil to keep them from spoiling and protect them from bugs. Keep food away from direct sunlight and remember that certain foods like mayonnaise and eggs can spoil easily and cause food poisoning if they sit too long.
2. Clothing: Pack a change of clothes for your little ones in case they get food or dirt on them. Cotton garments are best because they’re more breathable.
3. Toys and Games: Bring their favorite outside toys to keep them occupied after lunch. Board games are also fun to play as a family during picnics.
4. Safety First: Keep a first aid kit in the car just in case the kids get scrapes and cuts. Of course, sunscreen is a must to keep their skin safe from the sun.Kid-friendly bug repellent is also a good idea to keep them protected.
5. Cleanup: Bring a roll of paper towel, a trash bag and antibacterial wet wipes to make cleanup a breeze.
Enjoy the good life with the feel-good, laid-back vibes of Life Is Goodclothing. Their lightweight casual tees, hoodies and bottoms evoke an effortlessly optimistic lifestyle. Life is Goodclothing features uplifting, cheerful messages that all surround one beautiful mantra: Enjoy life because life is good!
Life is good. spreads good vibes through its colorful collection of apparel and accessories, and the contagious grin of Jake, its optimistic cultural hero. A character of great simplicity, Jake spreads cheer and good will through his effortless grin. With this ever-brightening exuberance, Life is good. strives to spread the positive message of timeless principles of simplicity, humility and a sense of humor. Life is good. commits the power of its brand to its oversized mission: to spread optimism globally. And what better place to bring optimism than the golf course.
When you're out on the green, smelling the fresh air, and relaxing in your favorite game of golf...it's easy to know how good life is! Kick the tee box blues with the Life is Good Good Times Golf Balls that will remind you, regardless of your score, that a bad day at the golf course is better than a good day at work (of course, unless you work at Zappos). Each box comes with a dozen balls marked with the famous “Life is good.” motto on one side and Jake’s classic smiling face on the other. At the end of the day, your score doesn’t matter because Life is good.
The Life is good Festival was a tremendous success, with almost 30,000 attendees enjoying the two days of great music and fun for a good cause. They raised over $500,000 for the Life is good Kids Foundation and its mission of helping kids overcome life-threatening challenges including violence, illness and extreme poverty. The festival took place on a 40-acre plot at Prowse Farm. Whether it was Grace Potter and the Nocturnals pumping the soundwaves with psychedelic riffs or Ben Harper and Relentless7 rocking out Led Zeppelin and Jimi Hendrix covers, there was a little something for everyone. As much as the event was a musical event, attendees really embraced the philanthropic angle, donating hundreds of thousands of dollars to help improve children’s quality of life.
Check out this video that features Life is good co-founders dancing on stage with Jason Mraz to close out his set.