A lifestyle apparel brand at the forefront of the fashion industry, Alternative has elevated the tee from casual basic to fashion-forward staple, offering a complete collection of ready-to-wear clothing and accessories, including an eco-friendly line of sustainable apparel called Alternative Earth. Alternative designs and distributes products for men, women, babies and toddlers across the U.S. and abroad, including Canada, Italy, Germany, Australia, Japan and the United Kingdom. The company's corporate headquarters are located in Atlanta with its design lab and primary showroom in Los Angeles and an additional showroom in New York.
Alternative exists to inspire individuals to share their authenticity with the world around them by providing fashion and experiences that reinforce comfort—inside and out. Their unique community of wearers and supporters want to feel comfortable in their own skin, laying the groundwork to inspire others and make a difference with how you live—and what you wear.