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New Brand Spotlight: Young & Reckless

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Founded by Chris "Drama" Pfaff, Young & Reckless™ offers tees, tank tops, sweatshirts, outerwear, swimwear, along with other apparel and accessories. Pfaff launched the brand after developing a public persona on the MTV series "Rob & Big", which starred his cousin, professional skateboarder and now reality TV star Rob Dyrdek.

Pfaff envisions Young & Reckless as an accessible and affordable streetwear brand that's still cool and fashionable. The overall message of Young & Reckless is, as Pfaff has stated, "your mentality of living outside of the box and letting go a little bit. Not caring about all the rules at all times."

SHOP YOUNG & RECKLESS >

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New Brand Spotlight: Trukfit

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TRUKFIT™ is the new skater-inspired signature line of Lil' Wayne. TRUKFIT, The Reason U Kill For IT, represents a street style for those who like to live on the edge and takes influence from musicians and artists alike. TRUKFIT is all about fun, freedom, and being yourself.

SHOP TRUKFIT>>

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Buy Now: High-Contrast Graphic Tees

This is definitely the season for high-contrast style, right up to your weekend gear. That’s why we’re featuring some of our latest and greatest black & white graphic tees so you stay looking fresh and up-to-date straight through summertime. Check them out!

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1. DTA secured by Rogue Status Fingerprint Tee, 2. Obey Hell Hound Tee, 3. Obey Aztec Stencil Slub Tee, 4. Krew Original 4 Premium Raglan, 5. Famous Stars and Straps Demon Tee, 6. Famous Stars and Straps Native Tee, 7. DTA Caliknuckle Map Tee, 8. Famous Stars and Straps Blast BOH Tee, 9. Fox Escape Weight Tee

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Introducing: ROOS Shane & Shawn

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From the creative minds of designer twins Shane & Shawn Ward, ROOS Shane & Shawn is a new collection that combines the rich athletic heritage of KangaROOS with the duo’s fresh, urban-inspired aesthetic.

Taking inspiration from music, nightlife and pop culture, Shane and Shawn infused tons of edgy style into the classic, sporty silhouettes that KangaROOS is known for.

As a nod to the old school, every shoe in this collection features the ROOS signature pocket—done in new ways for the new school, of course!

What you stash in these signature pockets is up to you! You can keep your cash, ID, credit card, key, METRO pass, etc. close at hand in these fresh kicks!

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The Lugz Allerton

There’s a new kind of Lugz that’s perfect for the last dog days of summer and well into fall—the comfy and laid-back Allerton. This cool hi-top sneaker is ready for the campus, the weekends and everything in between.  

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Featured styles: Lugz Allerton and Lugz Swagger*

*Coming soon to Zappos.com!

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L-R-G Summer 2012

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Living the Wild Life…that’s what the L-R-G Summer Collection is all about. Days spent chillin’ at the pool, hanging out with friends, listening to music, taking it easy (or getting a little crazy!). We can’t think of a better season to rock your L-R-G!

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1. Clubhouse Tee, 2. Gang of 47 Henley Tee, 3. Slow Sailing Top, 4. Giraffe Stripe Boardshort, 5. Fresh Outdoors Tee, 6. Steady Rocking Classic Cargo Shorts

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New Brand Spotlight: J. C. Rags

J.C. Rags, jc rags,men's clothing,men's clothing,men's apparel,new brand spotlight,men,men's,street,men's fashion,streetwear

Established in Amsterdam in 1994, J.C. Rags has become known for its on-trend take on wardrobe essentials. Known as the “King of Basics”, the brand’s founders took inspiration from numerous exploratory trips to the capitals of the world, and built the collect from a blueprint of stylish basics to a menswear brand with an international reputation.

Check out J.C. Rag’s collection of denim, shirts and knits for effortless style worth noticing.

For their March deliveries, the J.C. Rags collection was inspired by the wardrobe of bicycle messenger  L. Sanchez. His passion is going extreme and putting himself to the max in the fast-paced concrete jungle that is New York City. A bicycle messenger needs to stand out in the crowd, inspiring J.C. Rags’ summertime color palette. Different laundry techniques give the product that used worn look, while keeping it bright.

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Gear up for UFC 135!

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1. Form Athletics Jon Bones Jones 3 Tee, 2. UFC Crumbled Tee, 3. UFC Juiced Up V-neck Tee, 4. UFC Black Magic Tee

This Saturday in Denver, CO, Quinton “Rampage” Jackson challenges Jon “Bones” Jones for the light heavyweight belt. Get geared up for fight night with a UFC tee or rock the Form Athletics Jon “Bones” Jones tee!

The UFC 135 fight card also includes a matchup between UFC Hall of Famer and former two-time welterweight champ Matt Hughes and The Ultimate Fighter alumni Josh Koshcheck.

Who are you rooting for in the Octagon™ this weekend?