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Why Does Zappos Advertise in Airport Security Bins?

Hey everyone – We often get questions about our decision to advertise in the security bins at airports.  I wanted to give you a little more info on the program. By sponsoring the security bins, we absorb the cost that TSA would normally have to spend buying tables, bins, maintenance, etc. (not their primary function or responsibility). Since the airports that have the sponsored security bins don’t have to put the money/time/energy into those efforts anymore, TSA can spend the money hiring/training more agents. And, due to the better training and additional resources, airports that have sponsors for their security bins have seen an average of a 16% improvement in wait time in getting through the lines.  I’m not sure how much you travel, but that seems like a pretty good deal to me!  

There are a number of advertising opportunities at airports (billboards, bin trays, free wifi, etc.) of which we've participated in. There could conceivably be a day when TSA is no longer required at airports, and we'd still be advertising in airports (including bins). Right now, we have no control over the government requiring TSA to be at all airports. For this effort, we contract with a media placement company (Security Point Media) who then contracts with the actual airports (not TSA). Thank you for your continued interest.

Cheers!

 

Aaron Magness
Sr. Director – Brand Marketing & Business Development
Zappos Development, Inc.

@macknuttie

 

 

 

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Pack Your Personals In Tumi's Townhouse Packing Case

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Is travelling more on your list of New Year's resolutions? If so, make sure you take the proper luggage on your trips. Tumi started in 1975 with a commitment to design excellence, functional superiority and technical innovation. The Tumi brand continues to evolve today while still holding true to their original promise.  Using only high quality leathers and fabrics on theirluggagebriefcaseswallets, and accessories, the Tumi name is known throughout the world as one of the leaders in travel and business goods.

The Church 25" Wheeled Packing Case - 24025 is part of the Tumi Townhouse collection. A larger wheeled packing case, the 24025 offers both an expandable main compartment and a removable garment cover with carry handle. Travel in ease with Tumi. Made from Tumi signature ballistic nylon with vachetta leather trim, this case has interior and exterior organizer pockets and a protective cover to use when storing.

For the career-driven businessperson or serious globetrotter, the Tumi line of luggagehandbags, and business goods is just what you need. Tumi is the leading international brand of luxury travel, business and lifestyle accessories.

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Magnificent Messenger From Timbuk2

timbuk2, messenger bag, bicycle, outdoor, oxford, tsa, laptop

Founded in 1989 in sunny San Francisco, Timbuk2 has amassed a large customer/fan base across the globe. Timbuk2’s three-panel multi-color design and distinctive swirl are recognized worldwide across their eclectic collection of fully functional, and extraordinarily resilient bags. As one of the leading brands in urban lifestyle bags, computer carrying cases, travel luggage and related accessories, Timbuk2 shines on.

Tried and true fabric defines their largest collection of styles. In addition, you won’t find any environmentally harmful polyvinyl chloride (PVC) in their bags. Timbuk2 takes pride in their PVC-free liners, which are just as durable and waterproof as vinyl but more supple. Best of all, these liners are better for the environment, which makes everybody happy.

Check out the Timbuk2 Command Messenger, a sophisticated and spacious bag that is TSA compliant to get you through security quickly. The memory-adjust True Fit cam buckle eliminates daily fit adjustments. Enjoy the Napoleon side entry pocket with zipper closure that allows you to grab your cash, keys and other essentials without opening the messenger flap, while keeping them safe and secure. Simply unclick the cam, put the bag over your shoulder, and lock the cam back in for a perfect fit every time. Pack your laptop (12.4"H x 18.50"W max) in the TSA compliant external laptop compartment that unzips and lays flat for going through security without removing your laptop.

Great, innovative design is part of the driving force behind Timbuk2. Developing and designing durable, multi functional bags for today’s brave commuters is what they do best. From their authentic working class roots in the bicycle messenger subculture, to their remarkable transformation into a hip, urban fashion accessory, Timbuk2 is a brand with authenticity, heritage and a loyal following. Head over to Zappos.com to pick up a Timbuk2 bag so you can carry your things anytime in style.