In pop culture and in fashion, there are few icons that can touch the timeless relevance of adidas Originals.

From the Campus, to the Superstar, to the Samoa, there’s just something undeniably and eternally cool about a true classic.

Check out their latest TV commercial featuring Snoop Dogg, Josh Smith and Dwight Howard, among others, rocking some of their favorite adidas Originals

The devastating earthquakes and tsunamis that ravaged the country of Japan have recently left an indelible mark on the entire world. With thousands of people still missing and thousands more displaced, Japan needs our support more than ever. 

Neff and Snoop Dogg have teamed up to help in the relief efforts  with the exclusive Neff x Snoop Dogg Keep Ya Head Up Japan Tee.  All of Neff’s profits from the sale of this tee will be donated to Operation USA, an organization that provides privately-funded relief, reconstruction and development aid to communities affected by natural or man-made disasters throughout the world.

Help support the relief efforts by purchasing your very own Neff x Snoop Dogg Keep Ya Head Up Japan Tee today.

Shaun Neff dropped by Zappos HQ to tell us about their upcoming Spring collection that promises to be the illest season in Neff's history. Neff has a fantastic backstory about a guy with a dream. Shaun wanted to make it so bad that he stopped at no cost to get there. The company’s grassroots approach to riding has cemented Neff in the snowboard game forever. Success has allowed Neff to take their message and their merchandise global, distributing to over twenty-five countries. Neff is not a company to sit back and relax, though. It is always looking to the future and will continue to promote its unique style at home and around the world. Whether they are hanging out with Snoop and Lil Wayne or tearing up the Utah slopes, Neff knows the biz. Check out the video of Shaun’s visit below and get all of your Neff products at the Rideshop:

Neff’s beanies, headbands and hats quickly caused a buzz through tradeshows, snow and skate shops and the boarding community, making them serious players in the industry at an early age. Success has allowed Neff to take their message and their merchandise global, distributing to over twenty-five countries. Neff is not a company to sit back and relax, though. It is always looking to the future and will continue to promote its unique style at home and around the world.

Sink your teeth into the delicious look of the Neff Cupcake Beanie, a knit beanie with a cupcake knit design that is super sweet. If “tasty” isn’t the adjective you’re going for, the Neff Daily is the perfect everyday beanie for those times when the only thing you want standing out is your hardcore skills. If you want to dress like the pros, check out the Anne Flore-inspired Marxer Beanie that will keep you prowling for more than action on the slopes. But if you gotta keep it G’ed up, the truly OG Snoop Adjustable Cap will help you rep where you stay.

Hit the block with the futuristically dope Skitch Backpack by Neff that features an audio pocket, interior organizer and a padded back panel for all-day boarding. For a more compact bag, you can rock the Corpo Pack from Neff that also features an audio pocket and a spacious main compartment that can hold books, clothes, or any other on-the-go necessities.

Check out Neff’s East Coast vs. West Coast Skate contest that will be kicking off soon and make sure you stop by the Rideshop on Zappos.com for all of your Neff gear.