Von Zipper is in the business of promoting sunglasses, snowboard goggles and MX goggles that revolve around the surf, skate, music, snow, MX and wake lifestyles. When it came time to release their new impact-resistant Drydock shades, they needed a battle-tested vet to put it to the test - enter Weeman of Viva La Bam and Jackass fame. The Grilamid nylon frames are flexible in all temperatures, shatter resistant and possess a high memory to ensure the frame retains its shape and fit, regardless of how many times you’re launched from a shopping cart. The impact resistant polycarbonate lenses are distortion free, optically correct, and have maximum scratch resistance to make sure you come out looking fresh. Check out the video below of Weeman sporting his new Drydock shades from Von Zipper and make sure you head over to the Rideshop to pick up a pair for yourself:

Although Vans is one of the biggest companies in skateboarding, they have been holding it down since 1966. Vans shoes boasts the most sought after and the largest collection of classics in the industry today. From the Vans Classic Slip-On to the Classic Authentic, Vans has put their signature on the skateboard and fashion world for over 40 years. 

The brand new Vans Scrawl Zip Hoodie demonstrates the classic style of Vans with its retro design and vintage logo across the front. Whether you are hitting the hill for a quick shred or you are camped out at the library, this hoodie will keep you warm and comfy all day. You’ll dig the drawstring hood, two hand pockets and full-length zip. With pro riders such as Geoff Rowley and Tony Trujillo, Vans has one of the most complete teams in the skate and snow industry. Vans continues to evolve through fashion and technology that provide riders with style, comfort and performance.

The Grenade Family set out ten years ago to dominate the snowboarding world with an underground grassroots approach that started with a Grenade stencil. The movement was small, but welcoming to those with the right kind of eyes. 

Headquartered in the Northwest, they continue their trendsetting legacy from signature gloves and outerwear to street gear and accessories. No suits, no ties. Just unparalleled style, functionality, and dedicated to core riders around the globe. They work hard, party harder and spit in excess, but remain true to the Grenade way of life by having fun and popping bottles. 

If joining the Grenade army is your cup of tea, the dope Grenade Army Corps Jacket will make you the General of the Slopes. The removable liner provides extra warmth and comfort while the 5k waterproofing keeps you dry during all of your runs. Available in four colors, the Army Corps Jacket will give you instant credibility on the hill. 

For the shredding lady, the Grenade Sparkler Jacket is super fresh and clean. The sparkling exterior will keep her blinging even on the black diamond runs. The lined and filled Sparkler Jacket offers 8k breathability and 5k waterproofing with a full hood. Rock out to your tunes pumping through the media player pocket with headphone loops. 

Join the Grenade revolution this Winter with snowboarding gear from the Rideshop at Zappos.com. Viva la Grenade!

Forum Snowboards is one of the most well-recognized and respected brands in the snowboarding industry today. As Forum Snowboards celebrates ten years on-snow one thing stays consistent, relying heavily upon their team of world class pro riders for invaluable on-snow performance feedback. This season they also made their Forum high-performance boot range lighter, smaller and more comfortable than anything in their class.

Forum Snowboards prides itself in being a leader of innovative Forum boots, Forum hoodies, Forum bindings and fitting you in everything you need for a day on and off the slopes. Forum Snowboards is geared toward raising the bar for snowboard equipment, now it's up to the other companies if they can keep up.

Fully loaded and built for nothing less than adventure, the Forum Holy Moly 155 is ready for any trick in the book. The Combo Platter profile combines the pop, edge grip and stability of the camber with the forgiving and playful ride of the rocker. This completely new profile has 3.75cm wide platters running 25cm along each edge, located just under the toes and heels of your feet. By lifting the edges up off the snow 2mm in those key areas, the board has a less catchy feel but still maintains smooth grip and control when you put it on edge. This profile is rounded out by a powerful nose and tail for big takeoffs and landings. The Holy Moly 155 sports Really Light Core (he lightest, strongest, and poppiest core. Built using 64% sustainable lightweight wood with beech inlays to beef up underfoot stability and add a bit more spring), Light Triax™ with Carbon (xtra spring and tip-to-tail response was added by layering this strips of carbon fiber over the Light Triax laminate) and Swinger's Club technology (makes the board spin faster and float with less effort).  Add on the Forum Republic bindings and you’ll be pounding the slopes with your bros in no time.

Before you head out on your shred weekend, pick up the Forum Giard Jacket to keep your style as fresh as the powder on the mountain. The DWR-treated shell repels moisture while the zippered underarms give you extra ventilation. If any company is committed to the integrity, thrill and perseverance of the ride, it's Forum Snowboards. Not only does it show in the highest quality of snowboard boots and bindings, it shows when you hit the mountain. Let Forum Snowboards be the one you choose, from start to finish. Get your gear on at the Rideshop on Zappos.com.

Based out of Carlsborg, Washington, snowboarders at Gnu have been carefully hand building high performance snowboards for the past twenty-five years. The nearby Olympic and Cascade Mountain Ranges gives them ample opportunity to try out their latest innovations. "We Build Our Own Damn Boards" isn't just a slogan for Gnu snowboards; it's a way of life.

Manufactured by Mervin Manufacturing, which is the longest running and last major snowboard factory in the USA, Gnu snowboards continue to keep its pulse close to the snowboarding community. And since Mervin’s "build, ride, refine" philosophy has created many important developments in snowboard evolution. The use of sidecuts to create edgehold and turning ability were first introduced by snowboard pioneer Mike Olson. The latest technology has been the creation of the Magne-Traction that makes snowboards easier to ride and improves overall performance. Their Banana technology continues to create better rocker control, tip-to-tail contact and improved gripping so the snowboarder controls the ice and not the other way around.

Gnu continues to move forward to be the leading snowboard company with a clean environmental conscience. Do your part for the environment and for your snowboarding career - get some Gnu gear at the Rideshop before your next snow trip.

Since 1995, thirtytwo has been pushing snowboard footwear technology to the next level. With the passionate thirtytwo team leading the way in product development, there is a perfect thirtytwo boot for all types of terrain from city handrails to powder days in the backcountry. Rider owned and rider driven since day one, thirtytwo provides the most authentic high-quality, lightweight, 100% heat moldable boots on the market.

Get inspired to hit the backcountry and rails with the JP Prospect by thirtytwo. These boots were designed by JP Walker and their lightweight and easy flex will have you riding like pro. Articulating Cuff has an advanced shell construction that creates a high-performing, smooth-flexing boot that is easier to lace and more durable. There is also less shell distortion, resulting in consistent heel hold through the full flex range. A 3-D Molded Tongue surrounds your foot for easier lacing, improved fit and heel hold. This design allows for a much less stiff boot and much for flexibility and improved response.

If you’re looking for a little funkier design, the Lashed boot by thirtytwo offers the best in overall lightweight design, comfort and durability, so get yourself a pair and ride like a champion. Don’t worry lady shredders, thirtytwo definitely hasn’t forgotten about you. The STW Boa 2011 by thirtytwo will guarantee a comfortable, lightweight boot designed to easily get in and out of. The Boa™ lacing system lets you loosen and tighten the laces with incredible ease. Pop the lock to loosen the laces, pop it back in and twist the lock to tighten them again. It's that easy.

There is no shortage of snow gear in our Rideshop on Zappos.com. Head over and get all your snow accessories before you seek out the perfect powder this Winter.

The guys at Spy Optics have put together videos of each of their new goggles this season that we’ll be releasing over the next couple of weeks. Spy Optic, Inc. (SPY) is based in north county San Diego, just minutes from perfect surf, legendary skate parks, and a short drive to the mountains. Taking advantage of their location, Spy Optic employees regularly surf, skate, wakeboard, motocross, mountain bike, and snowboard. They are the ultimate free-spirited company, mixing assorted eclectic organic and technological elements of design with action sports and pop culture. Spy Optic invests heavily in research and development and regularly develops technical product with action sports' best athletes. Spy Optic's strategic commitment to technology is unparalleled.

The Soldier is the newest addition to the Spy snow-goggle line. It's loaded with features like Spy Optic's patented Scoop® Ventilation System, moisture-wicking Dri-Force™ fleece, a flexible polyurethane frame, and an advanced dual ARC™ spherical lens system to eliminate tunnel vision. The Soldier packs an arsenal of 100% UV Protection, Outflow Venting System, Dual ARC Spherical anti-fog/anti-scratch lens, dual-adjustment silicone-ribbon strap and ergonomic Isotron foam with moisture-wicking Dri-Force fleece. Also, the Soldier goggles are totally helmet compatible. Check out the video below:

Get some work done on the hill with the powder-pounding design of the Bias from Spy Optic. The flexible polyurethane frame was designed specifically for smaller faces. Enjoy the Triple Layer Isotron™ face foam with moisture-wicking Dri-Force™ fleece, Scoop® Ventilation System, Six-base spherical Gemini™ lens and 100% UV protection. Coming in at just 5 ounces, the Bias will make you feel like you aren't wearing goggles at all. See what the Spy Optic crew have to say about the Bias below:

Today is the big day. You know, Tony Hawk: SHRED hits video game stores today and Zoo York pro skater Chaz Ortiz is a featured character! Not only can you be Ortiz, but you also have three Zoo York outfits to choose from including decks, wheels, clothes and hats. Aside from Ortiz, you can be a fictional skater named Piper that rocks 3 alternate head-to-toe Zoo York outfits. Make sure you try out the Zoo York Grind Challenge during the bonus level. In celebration of Ortiz's appearance in the game, he'll be doing some mall signings across the country. Pick up your copy of Tony Hawk: SHRED and head over to the Rideshop to get all the gear from the game.