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PUMA 2012 Project Pink

For some, it's about uniting with friends to shout support for a common cause from the rooftops.  For others, it's a personal fight, for a mom or an aunt or a grandmother who's been touched by the disease.  And, for even more, it's about the future: ensuring health and happiness for our daughters and our daughters' daughters. The fight against breast cancer is a cause that means many different things to many different people, which inspired PUMA to ask the question "Who do you wear pink for?" with the launch of the brand's 2012 Project Pink initiative.

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1. PUMA Project Pink Cat Carry Sack, 2. PUMA Project Pink Capri, 3. PUMA Project Pink Basic Hoodie, 4. PUMA Project Pink Kick It Carry Sack


2012 Project Pink, Ashley Tisdale, breast cancer awareness, Breast Cancer charity, Project Pink, Project Pink Charity Soccer Games, puma, PUMA Project Pink"I wear my pink for my grandmother, who recently battled breast cancer," said Ashley Tisdale, this year's PUMA Project Pink ambassador.

Getting involved is easy.  PUMA has created an amazing Project Pink collection from which 100% of the profits will be donated to the winning Project Pink charity (more on this charity aspect in a moment).  Have a Twitter account?  From now until October, every time you tweet using the hashtag #projectpink, PUMA will donate $1 per person, per day to the winning Project Pink charity up to $120,000! 

Know of a breast cancer charity that you think deserves the cash? Head to, now until September 21st, and nominate your favorite charity (large or small).  Starting on September 24th, voting for all the nominated charities begins so make sure to keep checking in!  The winner, and the final total, will be announced at the Project Pink Charity Soccer Game this October in Los Angeles.  You can make a difference!**


**Source: PUMA Project Pink

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Making Strides Against Breast Cancer with Zappos Kentucky Family

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The Zappos Kentucky Family rocked it out in the Making Strides Against Breast Cancer 5K walk this past Sunday, October 23rd in Louisville, Kentucky. Our Heroes for Hope and a Cure team had an amazing time strolling next to the mighty Ohio River, and we raised a total of $3317.48!

We ranked #8 among all companies in Louisville and had the MOST participation of any registered company with 65 superhero participants! Heather B. was our top fundraiser this year, having brought in $220 for the fight against Breast Cancer.

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Pretty with a Purpose: Support the Fight Against Breast Cancer

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1. Riedel "O" Crescendo (set of 4), 2. GUESS Susan G. Komen for the Cure® watch,  3. Oakley Dangerous™ Breast Cancer Awareness Edition, 4. Donna Karan Cashmere Mist Breast Cancer Awareness, 5. AHAVA Hope Blossoms Bath Salts, 6. The North Face Pink Ribbon Khumbu Jacket

Breast cancer is the second most common type of cancer among women in the United States, second only to lung cancer. It accounts for one of every three diagnoses in women.

With breast cancer affecting so many lives day after day, we love companies that show their support by partnering with breast cancer research and awareness initiatives.

Show your support by wearing pink proudly!

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Macbeth Footwear x The Keep A Breast Foundation

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The Macbeth Footwear partnership with The Keep A Breast Foundation™ was fueled by the desire to help eradicate breast cancer and educating younger people to prevention, early detection and overall awareness.

For every pair of Macbeth Manchester (men’s) Keep A Breast or Macbeth Newman (women’s) Keep A Breast sneaker, $3 will be donated towards KAB support, education and prevention programs. Now that’s something we can all feel good about!

Pick up your pair (or a couple) today to support this amazing cause.

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Vestal Partners With Keep A Breast

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Vestal has partnered with the Keep A Breast Foundation to release the KAB Collab collaboration watch and bracelet set. The KAB Collab consists of a limited edition Vestal Electra Jelly Watch as well as a limited-edition “I Love Boobies” bracelet, all packaged in a custom velvet box. 10% of the proceeds will benefit KAB’s breast cancer support, education and prevention programs.

The team at Vestal is always aiming to change the game. From putting on huge music shows in Mammoth to contributing to KAB, Vestal is setting the bar super high in the watch industry. Get all of your Vestal products from the Rideshop on