In Fall 2008, Kimora Lee Simmons and Sanrio introduced a collection of fine jewelry and watches named "Hello Kitty® by Simmons Jewelry Co." The collection was launched to further expand the reach of the brand, and creating many more accessible points to satisfy each and every Hello Kitty fan. Employing colorful gemstones and sterling silver to attract a youthful audience, the collection is both luxurious and affordable. Enjoy necklaces, rings, watches and more from Hello Kitty on Zappos.com.