View 39649470's profile

Why Does Zappos Advertise in Airport Security Bins?

Hey everyone – We often get questions about our decision to advertise in the security bins at airports.  I wanted to give you a little more info on the program. By sponsoring the security bins, we absorb the cost that TSA would normally have to spend buying tables, bins, maintenance, etc. (not their primary function or responsibility). Since the airports that have the sponsored security bins don’t have to put the money/time/energy into those efforts anymore, TSA can spend the money hiring/training more agents. And, due to the better training and additional resources, airports that have sponsors for their security bins have seen an average of a 16% improvement in wait time in getting through the lines.  I’m not sure how much you travel, but that seems like a pretty good deal to me!  

There are a number of advertising opportunities at airports (billboards, bin trays, free wifi, etc.) of which we've participated in. There could conceivably be a day when TSA is no longer required at airports, and we'd still be advertising in airports (including bins). Right now, we have no control over the government requiring TSA to be at all airports. For this effort, we contract with a media placement company (Security Point Media) who then contracts with the actual airports (not TSA). Thank you for your continued interest.

Cheers!

 

Aaron Magness
Sr. Director – Brand Marketing & Business Development
Zappos Development, Inc.

@macknuttie