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New Arrivals From LRG Include Button Ups And...Kid Daytona

lrg, lifted research group, street, urban, hip hop, button up, sweater, rideshop, lifestyle, kid daytona

The street's most reputable lifestyle clothing company, LRG, is back in a big way this Spring - not that they EVER fell off. Look for triple-stitched seaming, button-flaps and really clean lines this season. Their Core Collection is a classic take on men's fashion with branded the branded LRG giraffe adorning most pieces. The Core Collection Cardigan is one of their cleanest outerwear pieces to date. As if LRG's clothing wasn't enough, they drop the release of Kid Daytona on the world this Spring! Check out Kid Daytona's new video below:

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LRG Spring 2011 With Aloe Blacc and 9th Wonder

Since 1999, L-R-G, Lifted Research Group, is arguably the leader of lifestyle/streetwear fashion by providing fresh styles and trend setting fashion. Think of them as a support group for the independent and underground culture. L-R-G is trying to put the spotlight where they think it really belongs, because it is much more than clothing and concepts, it is a way of living. We can’t wait to get the Spring 11 line for you. Check out the video above to see what you can look forward to this upcoming season and get all of your L-R-G gear at Zappos Streetwear. Follow @zappos_street on Twitter for up-to-the-minute updates on new styles and trends that are built for the streets.