Instead of waiting around for the void in curves-friendly jeans to be filled in the premium denim market, Cookie Johnson, wife of sports legend Magic Johnson, decided to create a brand that catered to women with her body type. Then CJ by Cookie Johnson was born.

 This American-made premium denim line has truly catapulted itself as a “one to watch” with their confidence-boosting fits and on-trend designs.

Our team visited Cookie Johnson in the CJ by Cookie Johnson showroom in L.A. to get the designer’s take on what makes this denim line so special:

Launched in Spring 2005 in downtown New York City, Siwy offers the ultimate denim collection: vintage-inspired, sexy, fashion-forward designs with perfected finish, detail, and fit. Whether it is the stitch detail that embodies strength or the high quality stretch denim that lends longevity, the Siwy look is tough, feminine and authentic — infusing the LA-dominated denim category with a heavy dose of New York attitude. Immediately upon its launch, Siwy had developed a cult following among denim-heads and style icons and the list of celebrity supporters continues to grow with every new collection launched.

Signs of spring are all around us, not the least of which is color---lots of color. This welcome shift from neutrals to a more colorful palette is best explored in the wonderful world of denim. (Don’t worry neutrals, we still love you!)

Below is just a sampling of our latest colored denim to hit Zappos. We love them paired with neutral tops for a more subdued look or for some colorblocking action, try pairing them with a coordinating pop color up top!

1. Joe's Jeans Straight Ankle in Tile Blue, 2. Hudson Skinny Crop in Mariner Blue, 3. BCBGeneration Johnny Destroyed Trouser Jean in Neon Green, 4. DL1961 Toni Crop in Napa, 5. DL1961 Emma Legging in Antigua, 6. 7 For All Mankind The Skinny Slim Illusion Twill in Apricot

Born and bred in Los Angeles, California, KUT from the Kloth® creates denim and sportswear for today's contemporary woman. Always paying careful attention to fit and details, KUT creates fashion that is trend-right, so women can look and feel their best wherever life takes them.

Check out KUT from the Kloth on Zappos.com!

If there were such thing as “soulmates” in the world of fashion, boots and jeans would definitely be it. These fall wardrobe essentials work so perfectly side by side, that we are convinced one can never have too many of either.

Pair skinny jeans and leggings with ankle boots—whether it’s flat combat boots or a dressier heeled version. Skinny jeans also work well with knee-high boots for those chillier days.

If you prefer boot cut or flared jeans, an ankle boot with heels is a great way to go.

No matter how you pair them together, these two key fall essentials are our favorite style no-brainers!

BOOTS:

1. Madden Girl Trixiie, 2. Blowfish Iwa, 3. Blowfish Vamp, 4. Rocket Dog Britta

DENIM:

5. AG Adriano Goldschmied Stilt Stretch Sateen, 6. AG Adriano Goldschmied The Legging Leatherette, 7. Mavi Jeans Serena Low-Rise Super Skinny, 8. True Religion Mojave Lonestar Halle

Ali Fatourechi certainly knows jeans. We caught up with the Genetic Denim founder and creative director and got the scoop on what inspires him as well what it means to have his own denim brand.

We all know how popular horizontal stripes are; lately, we’ve been seeing stripes of a different kind popping up in the world of denim: railroad stripes. Besides on-trend style, the vertical stripes add a leg-lengthening factor (which is always a good thing!). Check out a few of our current faves from The Denim Shop:

1. Hudson Bacara Cuffed Straight Cuff in Peach, 2. Hudson Croxley Mid-Thigh Short, 3. Free People Railroad Cut-off Short, 4. !iT Denim Harvest Crop in Cerise Rails, 5. !iT Denim Picnic Slouch Shorts in Rails

There’s something so summery about pairing a white shirt over classic blue jeans. Whether you go with the more tailored route with a crisp white button-up shirt over jeans or go casual with a simple white tee, the look is totally timeless.

Outfit 1 , Outfit 2, Outfit 3 , Outfit 4