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New Brand Spotlight: Beach Riot

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"Riot on the beach, party in the streets" boasts the Beach Riot mantra. Featuring fashion-forward looks that will take you from the beach to the streets, Beach Riot is for the style savvy girl who want to stand out and make a statement on the sand. With the ocean as her backyard, Beach Riot designer Nicole Hanriot has mastered the making of the perfect bikini. Collections boast of bold animal prints, color blocking, and an ‘80s flare that is sure to cause a riot.

Nicole Hanriot recently stopped by the downtown Zappos HQ to show us some new styles for spring/summer.

 

Beach Riot was recently featured in the 2013 Sports Illustrated swimsuit issue and we're very excited to offer their amazing pieces on Zappos.com!

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New Brand Spotlight: Magicsuit

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Uplifting and fabulous swimsuits...because every girl deserves to have a little fun. Offering the same signature control and support of Miraclesuit, Magicsuit styles deliver fit, form, and function while enticing the spirited fun-loving girl inside to come out for a little frolic in the sun.

Carefree ruffles, alluring layers, gleaming sparkle and shine, expressive lively prints, and bold, unique color and pattern combinations. Go glamorous and gorgeous from every angle, anywhere you please with Magicsuit!

 

 

 

 

 

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New Brand Spotlight: Seafolly

new brand spotlight, seafolly, seafolly swim, seafolly australia, seafolly swimwear, seafolly swimsuits, seafolly bikinis, swim,swimwear, women's swimwear, fashion swimwear,Australia is globally renowned for its spectacular beaches and relaxed lifestyle. As Australia’s number one swimwear brand, this is the essence that Seafolly encapsulates and brings to the world. Seafolly has been creating stylish, innovative swim and beach wear known for exceptional fit, and has become the Australian beach ‘go-to’ brand and an Australian fashion icon.

Seafolly recognizes that women are all shapes and sizes, and they want high quality swimwear that reflects their passion for fashion, but also makes them look and feel their best. Ultimately, Seafolly believes it’s about providing exceptional fit . . . driven by a commitment to trendsetting design, the use of innovative, high quality fabrics and immaculate garment construction.

Producing exceptional summer style and their sought-after fit that allows their customers to continue to live life with Seafolly.

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New Brand Spotlight: Basta

Basta, Basta Surf, Basta Swimwear, fashion swimwear, Basta swimsuits, women's swimwear, new brand spotlight, Basta Women's Swimsuits, Basta swimwear is designed for today’s modern woman. The collection offers bikinis and one-pieces that are fabricated from high quality fabrics that can endure a rough day in the ocean while still offering an indulgent feel on your skin. These reversible, seamless suits are built to last season after season.

The fabric plays an integral part in what makes Basta suits so amazing. Each suit is constructed with dual-lined fabric that provides superior support and flatters the body. Fine Italian fabric used on the outer layer lies beautifully and luxuriously on your form. This design concept results in swimwear styles that are perfect both in and out of the water, and Basta's funky color palette carries over into their playfully printed cover-ups and laidback pants and shorts that will get you home from the beach in style.

Basta wants to do their part to make this world a little better, so they donate part of every purchase to Global Water—a volunteer-based, international, non-profit humanitarian organization that provides safe water supplies, sanitation and hygiene facilities, and related health programs for rural villagers in developing countries. Their hangtags are made from 100% recyclable paper embedded with wildflower seed—save it, plant it, water it and watch it grow!

Basta is fashion, fit, and function combined. Whether you’re sporting a single style or mix and matching individual pieces, you are certain to find a suit that will fit perfectly and look amazing.

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Dreaming of Spring Break!

Even if it’s still cold and snowy in your neck of the woods, it’s totally OK to start planning for (and dreaming of) that long-anticipated week of fun in the sun: Spring Break!

From riding bikes down the boardwalk to hanging out with friends at the beach or pool, this is the season to get into a sunnier state of mind and break free from the winter blues.

Below are some of our picks to get you in the spirit of laidback, sun-soaked days!

Go to Zappos Rideshop for even more spring break finds!

Fox, Fox clothing, Fox women's clothing, Zappos Rideshop, Spring Break, O'Neill, Reef, Roxy, Quiksilver,Billabong, Volcom, Hurley, Von Zipper, Penny Skateboards, skate, surf, juniors, juniors' clothing, juniors' apparel, swimwear, men's swimwear, women's swimwear,

Men's: 1. Volcom Blakely Shirt, 2. Von Zipper Elmore Sunglasses, 3. Hurley Phantom Solid Boardshort, 4. Billabong Carter Chino Shorts, 5. Penny The Nickel Classic skateboard, 6. O'Neill Speed Blur Tank Top

Women's: 7. Roxy Sundancer Scalloped Tankini, 8. Reef Mallory Flip Flops, 9. Volcom Crowned Queen Cheese Hat, 10. Billabong For Keeps Backpack, 11. O'Neill Rubix Dress, 12. Fox Skyfire Tank Top

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New Brand Spotlight: MIKOH Swimwear

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Raised in the cozy beach town of San Clemete in Orange County, California, Oleema and Kalani Miller grew up in the waves, on the beach, and in the sun. Oleema was born with a love for all things fashion and used the sewing skills she learned from her mother to create her own individual and unique wardrobe. Kalani spent her childhood with a paintbrush in hand, and her eccentric and talented designer parents encouraged her love of art, painting, writing, and learning.

Finding inspiration in travels to foreign beaches and distant customs and cultures, the girls decided to embark on a new adventure—creating a collection of swimwear that would reflect their love of travel, passion for one-of-a-kind statement pieces, and their appreciation for that perfect bikini.

MIKOH was created for the confident, chic woman who wants to stand out and make a statement no matter where she is. The brand is synonymous with femininity, strength, and beauty. MIKOH swimwear is a fusion of statement colors and prints inspired by the world around us, luxurious fabrics, and the perfect-fitting pieces. Seamless and hardware free, the collection’s mix-and-match pieces are truly one of a kind.

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Badgley Mischka Goes Glam for Pool Season

If you love the Old Hollywood glamour of Badgley Mischka’s ready-to-wear line, you’ll surely be smitten by their fabulous swimwear collection. We love their super-flattering cuts, glam details and great selection of separates.

Now all you need to complete your glam poolside look are your wide-brim hat and oversized shades!

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1. Portofino Bikini Top w/ Beading, 2. Portofino V-Neck Mio One-Piece, 3. Ava Halter Top, 4. Portofino Beaded Bikini Bottom, 5. Portofino Beaded Mio One-Piece, 6. Ava Fringe Bottom

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Go "Slimming" with Spanx Swimwear!

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1. Spanx Whittle Waistline Belted Bandeau, 2. Spanx Long and Lean Halter One Piece, 3. Spanx Blue Nile Bra-llelujah! Swim Dress, 4. Spanx Blue Nile Bra-llelujah! One Piece

Most women find swimsuit shopping about as pleasant as a trip to the dentist…for a root canal. So we’re so happy that Spanx has this amazing line of swimwear that not only looks sexy in a classy, ultra-feminine kind of way, but also doubles as shapewear!

These fabulous pieces lift, control and smooth your body to pool-ready, even if you haven’t seen the inside of the gym since pre holiday. It’s all in the fit and proportions, and Spanx swimwear flatters a woman’s body while camouflaging problem areas. You’ll feel confident and sexy at the pool or in the beach—and you’ll look the part!

Check out these real women talking about their amazing Spanx swimsuit makeovers: