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Bikini Season is Almost Here!

Memorial Day weekend is fast approaching and that means two things: summer is just around the corner AND bikini season is in full swing! Whether you’re looking for a sexy string bikini or something a little more athletic, we’ve got the perfect bikini sets and separates for YOUR body type in tons of prints & colors to choose from.

Below are just some of our latest bikini sets to get you prepped and revved up for the season!

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1. Christin Michaels “Estela” High Waist Bikini


2. Juicy Couture Gauze Bandeau & Retro Pant Set


3. Gabriella Rocha “Jordan” Swimsuit


4. PUMA “Ferrari” Bikini


5. Gabriella Rocha “Maddison” Swimsuit


6. Gabriella Rocha “Alika” Triangle Bikini




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The Perfect Fit: Swimwear for Different Body Types

Let’s face it, swimsuit shopping isn’t exactly on most people’s top five list of favorite things to do. It often involves a lot of guesswork, dressing rooms with less-than-flattering lighting, and that nagging voice inside that keeps saying: “I should hit the gym more…”

But no need to have a swimsuit-season meltdown! The most important thing to keep in mind when finding the right swimsuit is FIT. Focusing on styles that work well with YOUR body type (not the Photoshopped model in the catalog!) can mean the difference between a meltdown and easy-breezy & fun swimsuit shopping!

Our swimwear buyers have handpicked a few stellar examples below of the most flattering types of swimwear for specific body types to make swimwear shopping a breeze.

Don’t forget that all of our swimwear receives FREE next business day shipping + FRRE return shipping, too! Now you can take the swimsuit shop in the comfort of your own room. Easier than you thought, huh? Let's get started:

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Athletic Build: For women who don’t have too much in the curves department (i.e. no hips, broader shoulders), a two-piece bikini is generally more flattering because it breaks up the straight line of your body. A lower-waisted bottom also accentuates your widest part, while fringe and ruffles add more volume and femininity where you want it.  

TYR Crosscut Fit Workout Solid Bikini Set 

L*Space Dolly Fringe Bandeau & Novelties Hanki Panki Bitsy Bottom

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Pear-Shaped: If you’ve got a fuller lower half, a fold-over bottom or something that’s cinched and adjustable on the sides gives your curves more room to move! If you’re going for a print at the bottom, make sure to balance it out with a print up top.

Vintage-style high-waisted bottoms are also great for giving a fuller backside more coverage. Plus, they’re super flirty and cute!

Badgley Mischka Maya Triangle Bra & Adjustable Brief

Seafolly Bella Rose Bandeau Bustier & High-Waisted Pant

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Apple-Shaped: Ruching is your best friend when it comes to camouflaging a larger tummy. Find swimsuits that accentuate your bust and show a clear separation between your chest and your stomach. A one-shoulder suit also calls attention to your top half and away from your mid section. 

Trina Turk Zanzibar One Piece

Miraclesuit Net Work Jena Swimsuit

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Large Bust: Find halter bikini tops with wider straps to offer the support you need. An underwire also reinforces lift and support where you need it most. Opt for an adjustable back for the perfect fit all around.

Seafolly Goddess DD Cup Halter Top & Twist Band Mini Hipster Bottom

Vix Para Bia Tube Triangle Top & Long Tie Side Full Bottom

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Small Bust: To add more volume, find tops with ruching and ruffles at the bust. A bold, busy print also helps call attention to your top half.

Embrace your ability to wear smaller, sexier styles like the bandeau! Play around with fun cuts and trendy, slinky shapes that larger-chested gals couldn’t pull off. It’s all about having fun after all!

Billabong Surfside Bustier & Biarritz Bottom

Wildfox 70s Rainbow Tankini Top & Bikini Bottom


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Roxy Swimwear Designer Dishes on Summer 2013's Must-have Trends

Roxy swim designer Tori Smith shows us the key details and stories that are hot this summer. From striped prints, tropical prints, embroidery, gold fabric and trim, macramé details and the sexy Itsy Bitsy bikini bottom, you just might be tempted to live at the beach all season long!

Mix and match your pieces for a versatile swim wardrobe. Style it up your way and hit the surf and sand in Roxy style.

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New Brand Spotlight: Bleu | Rod Beattie

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Bleu/Rod Beattie consists of swimsuits and cover ups with a modern design aesthetic. Signature silhouettes include sleek maillots, versatile tankinis, and sexy bikinis with clean contemporary lines and brilliant saturated color. Sensitive to the trepidation that many women have when buying and wearing a swimsuit, Beattie offers swimsuit style solutions.

High-waist swimsuit bottoms, strategically-placed shirring, flattering halter tops with built-in support, and fashionable skirted styles are just some of the design elements that can help the wearer look her best. “When I am putting together a collection, I am thinking of a chic woman . . . of any age,” says Rod Beattie, when asked to describe his customer. “She is independent and modern with a great fashion sense. She demands swimwear of the highest quality and best fit.”

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Zappos-Exclusive Colors & Prints from Melissa Odabash Swimwear

As a former swimsuit model, Melissa Odabash has developed a keen sense of what makes a piece of swimwear truly special. From the superior fabrics to her use of glamorous prints and of-the-moment colors, the Melissa Odabash swimwear line is indicative of the model-turned-designer’s expertise in the world of exotic beachwear.

This summer, we’re so excited to carry a collection of Zappos-exclusive colors and an exotic snake print among the Melissa Odabash line. These timeless pieces will not only look  fabulous this summer, but for many, many more summers to come. Melissa’s knack for creating streamlined, minimalist swimsuits, separates and coverups make her brand the go-to for the luxurious jet-set crowd.

Check out our exclusive Melissa Odabash color and print combinations below and get ready for your most glamorous summer yet!

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1. Melissa Odabash Hawaii One-Piece in Red 

2. Melissa Odabash Alison Coverup in Navy

3. Melissa Odabash Sinitta Coverup in Snake

4. Melissa Odabash Brussels Bikini Top & Bottom in Navy

5. Melissa Odabash Martinique Bandeau Top & Bottom in Blue

6. Melissa Odabash Paris Bikini Top & Bottom in Coral

7. Melissa Odabash Texas Bikini Top & Bottom in Croc

8. Melissa Odabash Paris Bikini Top & Bottom in Snake

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New Brand Spotlight: Beach Riot

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"Riot on the beach, party in the streets" boasts the Beach Riot mantra. Featuring fashion-forward looks that will take you from the beach to the streets, Beach Riot is for the style savvy girl who want to stand out and make a statement on the sand. With the ocean as her backyard, Beach Riot designer Nicole Hanriot has mastered the making of the perfect bikini. Collections boast of bold animal prints, color blocking, and an ‘80s flare that is sure to cause a riot.

Nicole Hanriot recently stopped by the downtown Zappos HQ to show us some new styles for spring/summer.


Beach Riot was recently featured in the 2013 Sports Illustrated swimsuit issue and we're very excited to offer their amazing pieces on!

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New Brand Spotlight: Magicsuit

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Uplifting and fabulous swimsuits...because every girl deserves to have a little fun. Offering the same signature control and support of Miraclesuit, Magicsuit styles deliver fit, form, and function while enticing the spirited fun-loving girl inside to come out for a little frolic in the sun.

Carefree ruffles, alluring layers, gleaming sparkle and shine, expressive lively prints, and bold, unique color and pattern combinations. Go glamorous and gorgeous from every angle, anywhere you please with Magicsuit!






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New Brand Spotlight: Seafolly

new brand spotlight, seafolly, seafolly swim, seafolly australia, seafolly swimwear, seafolly swimsuits, seafolly bikinis, swim,swimwear, women's swimwear, fashion swimwear,Australia is globally renowned for its spectacular beaches and relaxed lifestyle. As Australia’s number one swimwear brand, this is the essence that Seafolly encapsulates and brings to the world. Seafolly has been creating stylish, innovative swim and beach wear known for exceptional fit, and has become the Australian beach ‘go-to’ brand and an Australian fashion icon.

Seafolly recognizes that women are all shapes and sizes, and they want high quality swimwear that reflects their passion for fashion, but also makes them look and feel their best. Ultimately, Seafolly believes it’s about providing exceptional fit . . . driven by a commitment to trendsetting design, the use of innovative, high quality fabrics and immaculate garment construction.

Producing exceptional summer style and their sought-after fit that allows their customers to continue to live life with Seafolly.