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Do More, Be More, Live More with Rockport's Lightweight Footwear

Dani Tschuemperlin, fashion comfort shoes, lightweight shoes, rockport, rockport footwear, Rockport lightness campaign, Rockport lightweight shoes, rockport men's shoes, rockport shoes, Rockport Spring 2013, rockport women's shoesSpring is not just the season for renewal; it’s also a great opportunity to free ourselves of excess baggage that weigh us all down from time to time.

The Spring ’13 campaign for comfort-fashion footwear brand, Rockport embodies that sense of freedom quite perfectly.

Their “Lightness” campaign showcases how lightweight and flexible footwear allows consumers to Do More, Be More and Live More. The cornerstone of this campaign is a short documentary video that shows the brand’s commitment to sleek, metropolitan style and lightweight, all-day comfort—in a gravity-defying and captivating way:

Rockport believes in stylish shoes that allow you to move about freely through your day in lightweight comfort, allowing you to lead a more active life. Through constant research and development in the lightweight category, along with the fusion of sports technology and style, Rockport continues to be a true leader in this category.  It is their mission, to consistently drive research to bring some of the most lightweight shoes available to the market.

Set yourself free with Rockport shoes, and feel the difference for yourself!

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Rockport: Style Made Comfortable

We've always loved how Rockport manages to somehow bridge that proverbial gap between looking good and being comfortable—and this fall is certainly no exception!

For the guys, there’s the “Lite Series” featuring five collections for work and play:

Business Lite: office-appropriate with all-day comfort.

Rocsports Lite: business-casual to weekend.

Union Street: urban-inspired style blended with city comfort.

Ledge Hill: casual attitude, easy to dress up or down.

Eastern Standard: a hip, modern update to traditional styles.

Learn more about the adiPRENE® and Lightweight technology behind this series:

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On Erin: Rockport Cedra Scrunched Tall Boot On him: Rockport Union Street Wing Boot

For the ladies, Rockport infused their adiPRENE® technology into an impressive lineup of fall styles. We’re particularly impressed with their fabulous boots this season!

Model Erin Wasson, the face of Rockport’s 2012 fall campaign, talks about how fashion and comfort can and should coexist:

Check out some of our Rockport picks for fall:

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Men's Lite Series with adiPRENE® Technology:

1. Rockport Business Lite Wingtip, 2. Rockport Union Street Wing Boot, 3. Rockport Business Lite Moc Toe

Women's Fashion Boots:

4. Rockport Cedra Scrunched Tall Boot, 5. Rockport Presia Zip Shootie, 6. Rockport Jalicia Buckle Tall Boot

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Rockport Summer 2012 Digital Catalog

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Check out the Rockport Summer 2012 digital catalog! It's packed with the season's must-have styles from boat shoes to wedges and everything in between.

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Rockport Spring City

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1. Rockport JS Square Perf Sandals, 2. Rockport Zelia Square Perf Peep Toe Wedge Bootie, 3. Rockport Ashika Loafer,

4. Rockport D2N Wingtip, 5. Rockport Eastern Standard Moc Ox, 6. Rockport Great Escape Greenbrook loafer

Style made comfortable. That’s the focal point of the entire Rockport Spring 2012 line. This season, it’s all about a healthy mix of neutrals and colors—two polar opposites that work so seamlessly together. We love the fact that there’s no need to compromise between looking stylish and being comfortable. It all goes hand-in-hand with Rockport.

Check out the rest of the Rockport spring collection HERE.

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Limited Edition: Rockport in Collaboration with Barbour

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1. Barbour Break Cap Toe Boot, 2. Barbour Buckle Hi Boot, 3. Barbour Wing Tip

One look at the impressive Rockport collaboration with Barbour, and it’s easy to see how the almost 118-year-old British clothing company inspired the very core of the collection’s design.   

There are three very cool styles in the collection: the Buckle Hi Boot, the Breaktrail Cap Toe and the Wing Tip. Rockport infuses their signature comfort into each shoe with adiPRENE® technology.

Another special feature of this collection is the CF Stead suede used. CF Stead is one of the most respected tanners of suede leather in the world, making these styles even more distinctive.

Get yours now before they’re gone!

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Exclusive Rockport Catalog for Zappos.com

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Want to see the latest in Rockport footwear?  Check out the the Rockport-Zappos digital catalog on Facebook! You can shop directly on the interactive catalog from the stylishly comfortable Rockport fall/winter 2011 collection.

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Rockport Fashion's Night Out at Dylan's Candy Bar

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Top to bottom: Rockport FNO window display, Judging comittee: Dylan Lauren, Dani Tschuemperlin, Annabel Tollman and Lisa Pevaroff, A replica of the "Janae" Pumps made up of 650 lbs. of candy!

Rockport hosted a very “sweet” Fashion’s Night Out last Thursday at Dylan’s Candy Bar in New York City. There was candy, cocktails and of course, stylish and walkable Rockport shoes. A treat for the tastebuds and the feet!

Actress Olivia Munn made an appearance and celeb stylist (and Rockport Style Ambassador) Annabel Tollman gave out styling tips to the attendees.

There was also a candy shoe design contest for RISD’s Apparel Design students. Guests got to design their own cookie shoe and even purchase limited edition styles with Rockport/Dylan’s Candy Bar footbeds!

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Comfy and Stylish Meet with Rockport Fall Favorites

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Typically, in order to wear stylish shoes to the office, one would have to sacrifice comfort for the sake of style. Well, imagine our relief when we laid eyes on Rockport’s latest fall collection. Gone are the days of having to pick between looking stylish and being able to walk at the end of the day!

From rich suede ankle boots to chic and modern penny loafers, we love the combination of classic good looks and all-day comfort that Rockport has managed to pack into each shoe. It’s all in the adiPRENE® technology built right in!

Here are just some of our favorites from Rockport for fall:

1. Janae Bootie: A pair of sleek ankle boots is a great style staple.

2. Grace Flat Bow Pumps: The chic and dainty bow adds feminine flair to this sensible wedge.

3. Mary Pumps: Its rounded toe and chunkier heel add to the vintage-inspired style of this fabulous basic.

4. Faye Ballet Flats: We could walk all day in these simple and versatile flats.

5. Juliet Pumps: These clean pumps are perfect for any board room meeting or cocktails with friends.

6. Jackie Penny Loafers: Traditional meets chic, these loafers are great for work or weekend.